Karina Daneliuk
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Lutsk,
Ukraine
3 months 17 days back
available for hire
on the service 3 months 29 days
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: advanced
Skills and abilities
Design & art
Promotion
Portfolio
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Event agency Uncle Zhora - could not find clients for 3 months
Contextual Advertising
## What was the client's goal?
I wanted to increase the recognition and number of inquiries to my event agency.
… ## Point A
- There is no flow of leads for event agency services (corporate events, weddings, etc.)
- There is no flow of leads for the services of a host entertainer
- $30 per day advertising budget
## Point B
- 50+ inquiries every month just for corporate events, 20+ for birthdays, 30+ for the host
- 45% lead quality from advertising
- Tested 4 different directions and obtained valuable marketing data
## Results
Spent: $510
Leads: 90
Cost per inquiry: $5.6
Sales from advertising: 22
Total sales from advertising: $15,400
ROAS: 3019%
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From "we have a fire, tickets are not on sale" to "this is already 5 sold out"
Contextual Advertising
## What was the client's goal?
We were looking for a person who could establish ticket sales through targeted advertising.
… The goal was to achieve sold-out status for at least 6 concerts in the first 3 months.
## Point A
- A beginner target specialist who did not know what a pixel and tracking were.
- They did not understand why no concert was selling through advertising, wasted funds.
- The main problem: lack of advertising profitability and wasted funds.
## Point B
- We achieved sold-out status for almost every event (concert).
- All analytics and PIXEL tracking were set up.
- 93 concerts sold, 2 canceled.
- Recognition in Odessa increased 3-5 times (almost everyone knows what the cultural center "Union" is).
## Results of collaboration for 2025
Spent: $7757
Impressions: 4,274,183
Reach: 907,083
260 advertising campaigns were launched, but it should be noted that some of them were restarted. There was also a period when advertising was launched from another business manager. Since the launch lasted only about a week, the amount is calculated without it.
## Launch of advertising for rental
Goal: to obtain quality leads.
Result: 17 leads.
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TeaFEST in Kyiv - how we achieved a full house
Contextual Advertising
## What is the client's goal?
To tell as much as possible about the Tea Festival
## Point A
- There is no publicity about the festival
… - No advertising was launched on the page
## Point B
Every day the number of tickets sold grew exponentially
In one day + 9 tickets, In one day + 15 tickets, In one day + 23 tickets
Reach increased to 71,048, and 210,036 impressions
- Clicks: 5,440, Cost per click: $0.1
## Results
Spent: $596.60
Total number sold: 461
Ticket price: $1.2
Additions to cart: 446
Cost per addition to cart: $1.3
## Client feedback
The festival had an unreal turnout of people, it was very cool,
The people who came were from the advertising and turned out to be tea enthusiasts. We plan to hold another event in the fall.
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Crypto exchange - ensured brand recognition growth
Contextual Advertising
### About the Project
lavachange — a service that provides financial services focused on exchanging cryptocurrency for fiat money (cash, swift, invoice).
… - Niche: Finance / Cryptocurrency exchange operations.
- Geography: Operating in **50+ countries
- Starting profile: At the beginning of operations, the profile had 172 subscribers
### Main Client Request
To ensure brand awareness growth and increase the number of subscribers on social media to build trust and reach a wider audience.
### Customer Engagement Tool
Targeted advertising on Facebook / Instagram focusing on promoting the profile and content (reels).
Two main content directions were tested for promotion:
1. Expert videos (reels): To demonstrate reliability and knowledge in the field of crypto exchange.
2. Meme/viral reels: For mass reach and attention grabbing.
### What Was Done?
- Campaigns were set up aimed at maximizing profile visits (Instagram profile visits) at the lowest cost.
- Various types of content were tested to identify the most effective connections.
### What Worked and What Didn't?
Viral content: Promoting reels provided an extremely low cost per profile visit, starting from $0.04
High traffic: Achieved massive traffic at a low cost, ideal for awareness goals (e.g., 1501 profile visits for $0.04).
Content with a high cost per click was turned off.
### Results (over 30 days)
Despite the main goal being subscriber acquisition, the campaign brought significant additional benefits:
- Subscriber growth: Gained 200+ new subscribers, achieving the main goal.
- Target leads: Additionally (as a bonus) attracted 20 targeted applications for exchange operations.
- Cost per profile visit (CPA): Best result — only $0.04
- Total traffic: Over the month, 3,500+ profile visits were attracted.
### What's Next?
Scaling: Increasing the budget for reel campaigns with a CPA of $0.04.
Monetization: Launching retargeting for 3500+ profile visitors** to convert them into clients.
Lead quality: Creating Lookalike audiences based on 20 targeted applications.
Warming up: Integrating expert content to enhance trust in the financial service.
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Dentistry in Kyiv - received 1500+ applications at $2.14
Contextual Advertising
## Point A
- Deterioration of the economic situation and increased competitive pressure among dental clinics in Kyiv.
- The clinic needed effective marketing to attract clients for key services (crowns, teeth cleaning, All-on-4 implantation).
… - The first applications through lead forms were cheap but of low quality.
## Point B
- Over 1500 applications were received for the three services combined, with an average cost per application of approximately $2.14.
- The quality of applications improved through the refinement of lead forms and the launch of short websites/landing pages for consultations.
- A full landing page was created for All-on-4 implantation, resulting in over 400 inquiries at a cost of approximately $2.30 per application.
- The clinic received a steady flow of clients and was able to compete effectively in the market.
## Results
From the very beginning, advertising was planned to be conducted on lead forms on Facebook while developing landing pages for services to avoid wasting time. Lead forms were launched for inexpensive services, specifically for cleaning and dental crowns.
Our advertising offer was simply a discount on services. We received 40 applications for each service, but the quality of these applications was low.
### Received 80 applications at $1.50
Then we decided to make adjustments to the lead form, added 3 fields that people had to fill out themselves, and relaunched the advertising. The results improved significantly.
### Received 761 applications for teeth cleaning and crowns at approximately $2.30
After advertising on the lead form, we decided to improve the quality of applications and direct people to a short website. The website would have limited information about metal-ceramic crowns and a form for booking a consultation.
### Received over 200+ inquiries for consultations regarding dental crowns at approximately $3-4 per inquiry
For the advertising of All-on-4 implantation, we developed a full landing page that described the service, its advantages, cost, patient reviews, and our contact information.
Received over 400+ inquiries from patients at a cost of approximately $2.30.
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Dentistry - 100+ applications at $1.4 for dental implants in 20 days
Contextual Advertising
## What was the client's goal?
The dental clinic decided to start promoting itself on social media.
… ## Point A
- The clinic had not yet been present on social media and had not used it to attract clients.
- There was no clear promotion strategy, insufficient visual content, and informational posts to enhance expertise.
## Point B
- In 20 days, over 100 applications for dental implants were received, with the cost per application reduced to $0.6–1.4.
- Active presence on Facebook and Instagram, a clear and attractive page design, regular useful content.
- Increased expertise of the clinic in the eyes of clients, the client fully booked appointments a month in advance.
## Results
Advertising was launched, and on the first day, applications came in at the desired price; as a result, 60 applications were received in 10 days at $1.4. The client is very satisfied, and we are now running ads every other day because the month is already fully booked. After a short break, the client was on vacation and asked to pause the ads, made edits to the creatives, and then decided to let them run; the cost per application was reduced to 60 cents. A good offer, understandable for people, at a reasonable price, allows for appointments a month in advance at your clinic, but this is an old case, and now it is only possible in a small town and at a low price for implants.
In conclusion, promoting dentistry on social media is indeed an effective method for attracting new clients. In a short time, we managed to attract over 100 applications for dental implants and enhance our expertise in the field of dentistry. We recommend all dental clinics to actively use social media to promote their services.
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Manicure - done 4 times in records for collaboration
Contextual Advertising
## Point A
- Problem with appointments for manicure, electrolysis, and colorist services
- A lot of money invested in advertising - zero output
… - Disappointment in targeted advertising
## Point B
- Managed to bring in 83 new clients for manicure (package), 55 for the electrolysis package, and 34 to the colorist
- The average cost of an appointment from advertising was $8.4
- Change in mindset and increased motivation to continue and open a new location
- Thought through advertising with metro branches in Kyiv to make it easier for people to reach the salon
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Clinic - we receive 580 requests per month for 9 different areas.
Contextual Advertising
## What was the client's goal?
The main goal was to launch all 9 procedures and execute the plan for each:
… Dermatology
Gynecology
Plastic Surgery
Epilation
Phlebology
Tests
Cosmetology
Urology
Proctology
## Point A
- Does not like the work of the targetologist (takes too long to do everything)
- Only 3 out of 9 directions have been launched
- Failure to meet the recording plan for 2 consecutive months
## Point B
- Built a structured workflow with reports and weekly calls
- Launched all 9 directions and implemented convenient analytics
- In one of the months, brought in 587 inquiries for various procedures
- Scaled the advertising budget to $6000
## Results
### Inquiry through Instagram Ads
| Service | Inquiries | Successful Records | Unsuccessful Records | Percentage of Successful Records |
| --- | --- | --- | --- | --- |
| Dermatology | 58 | 15 | 43 | 25.86% |
| Gynecology | 48 | 9 | 39 | 18.75% |
| Plastic Surgery | 30 | 6 | 24 | 20.00% |
| Epilation | 50 | 12 | 38 | 24.00% |
| Phlebology | 37 | 10 | 27 | 27.03% |
| Tests | 21 | 5 | 16 | 23.81% |
| Cosmetology | 23 | 5 | 18 | 21.74% |
| Urology | 14 | 4 | 10 | 28.57% |
| Proctology | 5 | 1 | 4 | 20.00% |
| **Total** | **321** | **72** | **249** | **22.43%** |
### Facebook
| Service | Inquiries | Successful Records | Unsuccessful Records | Percentage of Successful Records |
| --- | --- | --- | --- | --- |
| Dermatology | 50 | 10 | 40 | 20.00% |
| Gynecology | 45 | 7 | 38 | 15.56% |
| Plastic Surgery | 25 | 5 | 20 | 20.00% |
| Epilation | 40 | 8 | 32 | 20.00% |
| Phlebology | 36 | 10 | 26 | 27.78% |
| Tests | 30 | 5 | 25 | 16.67% |
| Cosmetology | 27 | 4 | 23 | 14.81% |
| Urology | 18 | 1 | 17 | 5.56% |
| Proctology | 3 | 1 | 2 | 33.33% |
| **Total** | **272** | **51** | **221** | **18.75%** |
- Total number of inquiries through "Inquiry through Instagram Ads": 321
- Number of successful records: 72
- Number of unsuccessful records: 249
- Percentage of successful records: 22.43%
- Total number of inquiries through Facebook: 272
- Number of successful records: 51
- Number of unsuccessful records: 221
- Percentage of successful records: 18.75%
- Spent:
$3000 - advertising budget
$5 - average cost per inquiry
## Client Feedback
So far, the result is better than all previous targetologists, so yes, satisfied. No comments, would like even more inquiries in the next month of work.
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B2C - Dance Studio - ensured a stable flow of students
Contextual Advertising
### Project
Niche: Education and services (Dance studio).
Product: Subscriptions for 10+ styles (Heels, K-Pop, Twerk, Contemp, Fly Yoga).
… Feature: Local business in Kyiv; selling subscriptions through direct communication and trial classes.
### Main Client Request
Ensure a steady flow of new students (2-3 daily) and maintain a low cost of acquiring quality leads (conversations).
### Engagement Tool
Targeted advertising (Facebook/Instagram) optimized for "Start a conversation" (initiate dialogue).
### What Has Been Done?
- Launched a large number of campaigns targeting local residents of Kyiv (local targeting).
- Campaigns optimized for **the lowest cost per conversation**, allowing for maximum effective use of a small daily budget.
- Creatives focused on the advantages of the studio ("Your dance journey starts HERE", "A space where everyone can start from scratch").
### What Worked?
Low CPA: Achieved a very low cost for starting a conversation: from $0.75 to $3.07
High efficiency: A daily budget of $25 provided 2-3 new students daily, demonstrating ideal profitability.
Volume of conversations: Engaged a large number of potential clients (for example, 70, 66, 63, 62 conversations within individual campaigns).
### Results and Monetization
Daily advertising budget: $25
Daily result of 2-3 new students daily.
Volume of engaged conversations (week/month): Stable, high flow of conversations [for example, 70, 66, 63 initiated dialogues].
Cost per conversation (CPA): $0.75 – $3.07
Key takeaway: Due to the extremely low cost of acquiring conversations, the studio receives a daily flow of clients that quickly recoups advertising expenses.
### What's Next?
Scaling: Increasing the budget for the most effective campaigns (with CPA up to $1.00) to boost the volume of new students.
Conversion: Creating offers to bring back those who inquired but did not purchase a subscription (retargeting).
Optimization: Testing new creatives that showcase the advantages of specific styles (Heels, Twerk, K-Pop).
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B2C - Camp — closed 87 bookings for changes totaling 696,000 UAH
Contextual Advertising
## Point A
- Many free places
- Launched advertising, but it did not yield results
… - Need to fill 600 places in 3 months
## Point B
- Increased brand recognition
- Closed bookings for several shifts
- Reduced cost per lead to 50₴ from 115₴
## Results
Spent: 9585.33 ₴
Leads: 190
Cost per lead: 50₴
Number of bookings: 87
Booking price: 110₴
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B2C - earned 85,000 hryvnias net. Dance school
Contextual Advertising
## Point A
- The dance school had a unique teaching system, but previously the advertising for the heels dance was not set up.
- There was no systematic engagement of new clients through targeted advertising.
… - Lack of clear application collection and control of the effectiveness of advertising campaigns.
## Point B
- In 2 months, 311 applications were received at $2.2 per application, 85 new clients (27% conversion rate).
- The average check is 1000 UAH, revenue is 85,000 UAH, ROAS is 298%.
- A systematic approach was implemented: targeted advertising for a specific target audience (women aged 17-35), personalization by GEO and interests, testing over 20 creatives, effective use of video format.
- Some applications were redirected to other types of dance, which allowed for an increase in the overall client base.
## Results
311 applications at $2.2
Advertising budget - $750
Number of new clients - 85 (27% conversion from applications). In addition to the heels direction, some applications that we received due to this advertising were directed to other types of dance.
Supplement: many people did not come to the first trial class, and some dropped out after the first class. Then actions were implemented to improve customer service.
Average check - 1000 UAH
Revenue - 85,000 UAH (taking into account all types of dance for which we received applications)
ROAS - 298%
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B2C - made 594,746 UAH in sales of flower bouquets
Contextual Advertising
## What is the client's goal?
To achieve 7 sales per day with an advertising budget of $20-30 per day.
… ## Point A
- 1-2 sales per day from targeting
- Spent $30 per day but had no results
- Launched regular photos of bouquets and had no offer in the advertisement
- The advertisement was targeted only at men
## Point B
- Started selling 8 bouquets per day with an average check of 1700
- Optimized advertising budget expenses
- Developed and wrote new options to attract women (special offers)
- Implemented effective design creatives and reduced the cost per lead by 3 times
## Results
Spent: $4,829.41
Leads: 881
Cost per lead: $5.48
Sales from advertising: 390
Total sales from advertising: $14,841
ROAS: 307%
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5Houses — how we received 100+ leads and 120,000 impressions
Contextual Advertising
## What was the client's goal?
At the beginning of the construction of residential mini cottages, the client approached with a request for comprehensive promotion of his properties. The main task was: to launch effective advertising on Facebook to attract customers.
… ## What was done?
### 1. Facebook Advertising
We set up advertising campaigns with clear targeting on:
- Young families and people looking for affordable housing outside the city.
- An audience within a 50 km radius of the city that is actively interested in real estate.
For testing, we created several types of advertising creatives:
- Photo visualizations of cottages: realistic 3D renders with descriptions of the main advantages.
- Videos: dynamic videos showcasing the concept of the cottage community.
- Promotional offers: banners with phrases like "Book a house with a discount."
### 2. Website Creation
We developed a user-friendly and understandable website with:
- Descriptions of all available layouts.
- Photos and visualizations of residential properties.
- A form for online applications and consultations.
### 3. CRM Setup (amoCRM)
We connected and configured amoCRM so that the client could effectively process applications:
- Implemented automatic lead distribution.
- Set up notifications for new inquiries in real-time.
### 4. Branding
We developed creatives in a corporate style that reflected the concept of the cottage community – modernity, comfort, and coziness.
## Results
- Budget: $1,430
- Result:
- 75+ qualified leads (cost per lead – $19.06).
- Achieved over 120,000 impressions in the target audience.
Website:
- Received 30+ applications through the form in the first month of operation.
amoCRM:
- Reduced application processing time by 40%.
Branding:
- Successfully tested creatives in a new visual style that built trust in the developer.
## What creatives were used?
Visualizations: modern cottages that harmoniously blend into nature.
Call to action: “Your ideal home is waiting – learn more now!”
Promotional offers: Advertising with a discount on the first 5 bookings.
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Premium cottages - ensured quick sale of real estate
Contextual Advertising### Project
Niche: Premium real estate (cottages, high average check).
Product: Ready cottage for quick sale.
… Feature: The project did not have its own social media (Instagram/Facebook); work was conducted exclusively to attract direct, hot leads.
Main client request
Ensure the quick sale of one premium cottage ($134,900) with minimal advertising costs.
### Engagement Tool
Targeted advertising (Facebook/Instagram), focused on lead generation (Meta leads)
### What was done?
- Campaigns were set up to collect targeted applications (lead forms) for direct transfer to the sales department.
- Highly accurate audiences were formed, looking for premium housing and ready to invest large sums.
### What worked?
Precise targeting: Campaigns provided 25 targeted applications for the property.
Incredibly low CPL: The cost per quality targeted lead for real estate of this class was only $13.71 – $14.62
Lack of warming: Due to the absence of social media, all leads were "cold" or "warm," but the sales department worked with them "from scratch."
### Results and Monetization
Total advertising budget $350
Targeted leads attracted: 28
Sale: Successfully sold 1 cottage
Sales turnover: $134,900
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Real estate in Bali - 439 leads for real estate in Bali
Contextual Advertising
## What is the client's goal?
To set up lead generation for a real estate agency and for a developer.
… ## Point A
- The client did not have a structured promotion strategy, a new advertising account was just being created, there was no system for testing hypotheses, quality creatives, and distribution of campaigns by countries and objects.
- There were no integrations with CRM and messengers, there were no clear data on which landing pages worked more effectively, and the cost per lead and quality of applications were unpredictable.
## Point B
- A strategy was created, a new advertising account, 92 ad groups, creatives (general and by objects), lead forms were set up, and integrations with Telegram and AmoCRM were established.
- Various landing pages (lead forms, quizzes, WhatsApp) and segmentation by tiers of countries and languages were tested. 1114 leads were obtained at $9.69 (qualification 45%), English-speaking leads were 3-5 times cheaper than Russian-speaking ones, and static creatives showed the best effectiveness.
## Results
**Obtained** 1114 leads at $9.69 per lead.
**Qualification:** 45%
**Budget:** $10,802
**Number of leads:** 1114 leads
**Cost per lead:** $9.69
