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  1. Freelancers

Katerina Gulyaygrodska

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Ukraine Lvov, Ukraine
1 year back
Available for hire available for hire
on the service 2 years
Freelancer Katerina G. — Ukraine, Lvov. Core skill — English, Copywriting

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14

Language proficiency level

English English: upper-intermediate

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Writing

Portfolio


  • McDonald's

    Copywriting
    Innovation probably isn't the first thing that comes to mind when you think about your local McDonald's restaurant. It is fast food after all. But when you think about it, we've all become accustomed to the many novelties that the chain has introduced over the years.

    McDonald's was the first central international fast-food restaurant. And it had the first drive-thru window. Even today, McDonald's continues to drive innovation in the fast-food industry. Some of these innovations are well advertised, but others are designed so that customers will never notice.
    McDonald's history dates back to the late 1940s when brothers Richard and Maurice McDonald opened a restaurant featuring 15 cent hamburgers. Their service system caught the eye of Ray Kroc, who also distributed a milkshake machine. Kroc became a franchise agent, opening up a McDonald's location in Des Plaines, Illinois, in 1955. Five years later, the company bought the brothers out for $2.7 million. And the rest, as they say, is history.
    … The chain has more than 38,000 locations in more than 100 countries, employing approximately 200,000 people worldwide.

    Best known for its burgers and fries, the company's menu also features chicken, fish, breakfast, milkshakes, coffee, and soft drinks, along with regional items that vary from country to country. To keep itself relevant, McDonald's also added healthy alternatives, including apple slices, grilled sandwich options, and salads.

    Innovation in the fast-food industry may not be rocket science, but it does take a particular type of practical genius. McDonald's has managed to squeeze ever-higher sales and greater profits from the American fast food industry —one that many called oversaturated as far back as the 1980s.

    The next time you stop in for a hamburger or a latte, think about how different fast food would be without the continuing innovations introduced by McDonald's.

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  Latest proposals 3
Copywriter-lawyer for writing articles for the website
19 USD
Writing texts in English
13 USD
Create descriptions for products in English.
13 USD