Katerina Homenko
Rating
Skills and abilities
Design & art
Writing
Portfolio
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Promotion of the online shop in the UK without budget
Social Media Marketing (SMM)
The main tasks:
+ to attract live target subscribers to the group of the online store of children's triangle clothes
Distributing information about the brand and increasing its awareness
… Increase the number of transitions to the site
The solution, which with a minimal advertising budget allowed to deal with all the tasks, is the regular conduct of competitions with a prize play in the form of classical children's things from the customer's online store range.
Over the course of six months (from December 2015 to May 2016) 6 competitions were held 1 per month.
What we have done during that time:
+ attract 2620 people to participate in the competition
+ to bring to the group of the 1991 live target subscriber
+ increase the number of transitions to the site from 3200 (for the similar period from December 2014 to May 2015) to 5456 - by 170%
Tools: Advertising in Communities, Targeted Advertising
The average value of one subscriber - 4.4 Russian rubles = approximately 1.6 UAH = approximately 0.07$
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Competition with a minimum budget
Social Media Marketing (SMM)
Date of the competition: from 01.08.2015 to 01.09.2015 - 32 days
Conditions of participation: join the group and make a record of the competition
… The main prize: the teen bike StelsNavigator 400 V (2015) with a steel frame and 18 speed modes - was awarded by the sponsor in exchange for information support.
Participants who were on 2 and 3 seats in the random list received discounts in the amount of 2000 rubles. and 1000 rubles. accordingly to the purchase of a trip ticket to any child camp from the Incamp catalog.
During the competition:
776 new subscribers have been added to the community
$1804 for advertising
The cost of a new live subscriber was just a little more than 2 rubles.
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SMM Movement Incamp in VK
Social Media Marketing (SMM)Indicators before the start of the promotion:
- Minimum activity - 64 likes / 11 posts / 0 comments per month
Number of participants in the group: 3732
… - Number of transfers from group to site - 230 per month
Number of reservations made by group subscribers - 0-3 per month
Main objectives and objectives:
+ filling the community with content that is interesting and useful for the target audience
Increase the number of live target subscribers to 10,000 people and engage them in the life of the group: likes, reposts, comments
Increase the number of transfers to the site and the number of booked trips
Results in figures for the period from September 2014 to June 2016 with the advertising budget of 5000 rubles/month.by :
More than 3,500 posts posted
+ attracted 6433 live active subscribers
+ received 16 919 likes, 8072 posts, 1475 comments
+ increased the number of translations to the site from 230 to 2593 per month - 11 times
+ increased number of reservations of travel from VK per month from 3 to 30 in average - 10 times
+ record - 81 orders per month from the social network
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Требуется SMM-специалист для комплексного продвижения социальных сетей
226 USD
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SMM МЕНЕДЖЕР ФБ, ВК, инстаграмм.
339 USD
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SMM-менеджер и контент-менеджер для магазина меха и шуб
306 USD
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Контент-менеджер и продвижение
226 USD
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Нужен крутой SMM- специалист
135 USD
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SMM специалист для интернет-магазина електроники
226 USD
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SMM для национального проекта "Туристические кластеры 300+"
61 USD
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SMM
2 USD
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Продвижение услуг косметолога в соц.сетях
135 USD
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Нужно разработать контент для сайта веб студии.
226 USD
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