Nadiia Khovaniuk
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Interactive dashboard for analyzing the effectiveness of advertising campaigns
Data ProcessingInteractive dashboard in Google Looker Studio for analyzing the effectiveness of advertising campaigns and web traffic.
Data source: Google Sheets (marketing dataset)
Data updates: automatic
… Interactive filters: period, day of the week, weekends
The dashboard includes:
• KPI block with key indicators:
— Total Page Views
— Total Ad Spend
— Cost per View (CPV)
— Average Daily Views
• Comparison with the previous period (dynamics in %)
• Dual-axis chart: traffic vs advertising expenses
• Performance analysis by days of the week
• Calculation of CPV through calculated fields
• Interactive table with sorting
The dashboard allows for a quick assessment of advertising effectiveness, identification of seasonality, and patterns in user behavior.
Tools:
#GoogleSheets
#LookerStudio
#Dashboard
#DataVisualization
#MarketingAnalytics
Activity
| Latest proposals 6 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
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Organize and update the media database Ukraine
180 USD
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Creation of a dashboard for digital advertising
293 USD
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Creation of a dashboard
259 USD
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Creation of a cold database for calls. Lead generation
56 USD
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Collection of a database of event organizers, corporate events, weddings in Ukraine
56 USD
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Collection of a database of restaurants, cinemas, shopping malls in Ukraine
45 USD
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