I am a Chief Commercial Officer and content operations leader with a track record of building commercial and content systems for growing digital brands.
As Chief Commercial Officer at Starte.ai, an AI tools discovery platform, I lead content and influencer strategy, direct a team producing short-form video for TikTok, Instagram and YouTube Shorts, and work directly with the CEO on commercial growth decisions. This includes diagnosing platform-level issues affecting content distribution and rebuilding formats and workflows to resolve them, developing a structured influencer and micro-partnership program, and setting the direction for how the brand is positioned across channels.
As Content Team Lead at Horpion GmbH, I built a content operation from the ground up for an international brand: recruiting and onboarding a clipper team, developing content standards and hook structures precise enough for independent execution, and implementing structured reporting cycles and a performance-based compensation model. The founder was kept fully informed without needing to manage day-to-day execution.
My role as CCO extends beyond content into broader commercial operations: developing go-to-market strategy, building and structuring websites, designing partnership and outreach programs, and setting up reporting systems that give leadership clear, reliable visibility into performance. I also take ownership of independent projects end to end — from positioning and content architecture to production and iteration based on performance data. One such project generated over 9 million impressions and more than 1 million long-form YouTube views within twelve months.
I take full ownership of what I am responsible for. When something is not working, I diagnose the cause, propose a solution, and implement it without waiting for direction.
