Yuliia Kobyliatska
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Offer work
Kyiv,
Ukraine
11 hours 37 minutes back
available for hire
on the service 4 months 15 days
Rating
Successful projects
Average rating
Skills and abilities
Programming
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Data Parsing
from 11 USD for hour
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Databases & SQL
from 11 USD for hour
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Python
from 11 USD for hour
Services
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Data Processing
from 11 USD for hour
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Information Gathering
from 11 USD for hour
Promotion
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Marketing Research
from 11 USD for hour
Outsourcing & consulting
Portfolio
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34 USD Product Analytics: Media Streaming Case (Amplitude)
Marketing Research
Conducted a comprehensive analysis of user experience for a streaming service. The project demonstrates the ability to work with large datasets and transform them into understandable business reports.
What was implemented:
… Funnel Analysis:
Identification of "bottlenecks" in onboarding where the product loses users. Segmentation by platforms (iOS, Android, Web).
Retention Analysis:
Assessment of audience loyalty and construction of user return graphs (bar charts).
Engagement Analysis:
Calculation of average events per user (Average Events) and monitoring of daily activity.
Pathfinder:
Visualization of actual user behavior scenarios after registration.
Result:
A ready interactive dashboard in Amplitude that allows the business to make decisions based on numbers, not assumptions. #Amplitude
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45 USD Interactive dashboard for SaaS product (Retention and KPI).
Data Processing
Task: Analyze user behavior on the SaaS platform and identify churn points during the onboarding stage.
What has been done:
Complex SQL queries have been written to segment over 8000 records.
… An Onboarding Funnel has been built: from registration to connecting the Trial and final payment.
Cohort analysis has been implemented to track conversion dynamics (Paid CR) by month.
Key metrics have been calculated: Retention, Churn, Trial-to-Paid conversion.
Result:
A user-friendly dashboard in Tableau that allows management to instantly see at which stage the product is losing money.