Vika Komendant
Rating
Skills and abilities
Portfolio
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Advertising of Internet Marketing Services
Content ManagementCreating video and banner content for advertising campaigns of Internet services
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Advertising on Facebook, IN stylist of clothing "Lena Lipman"
Social Media Advertising
Advertising on Facebook, Instagram
The completed work:
1 . Targeting: Ukraine, Kiev
2 m\h 25-55 (division by age in 3 groups)
… Three Interests: Fashion, Style + Profession
The main groups:
Fashion+Show Business+Creative Professions (25-45)
Fashion + Politics + Public Persons (35-55)
Fashion+Business Manager+Manager+Top Management (35-55)
4 . Budget: in rubles 80 rubles.1 of the announcement.
In the bill of the dollar:
9 groups*18 ads*1 day = $11.25
9 groups*18 ads*30 days = $340
and 5. Plays in groups: indicated simultaneously
On the FB and Instagram, they have 1 total budget.
6 . Type of optimization: viewing the target pages
7 . Creatives for 9 groups*2 ads in each:
Different by gender, age, season and style (60 pieces)
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Advertising campaign of internet marketing services
Social Media Advertising
The completed work:
Users of services/CA were divided into 2 groups:
Small + medium business and
Business + medium business, half-M / G,
… Age broken by 2 groups: 27-47 (by cities) and 27-65 (by Ukraine)
Campaign divided into 4 groups: 3 cities
(Kiev, Kharkov, Odessa, Kiev) + 1 group Ukraine.
Group CA by cities of Kharkov, Odessa, Kiev:
The CA Group (Interests) - small + medium business.
27-47 years, budget for Kiev-50 r, budget for other cities-30 r. Creatives are different under each city.
Group of CA in Ukraine (interests) - business + medium business,
age: 27-65, m\h, budget-50 r.,
Excluded places: Kharkov, Kiev, Odessa. The individual. The Creatives.
Each group has 2 ads: Services and Action.
Plays in groups: listed simultaneously on FB and Instagram, have 1 total budget.
Budget per day: minimum per day, in rubles.
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Advertising campaigns for the website of designer clothes
Contextual Advertising
The completed work:
There are 3 Google search campaigns for 3 types of products:
“Halat”, “Night Quarks”, “Comperts” by 5-7 groups in each category and by 15-20 ads, quality-selected semantic core, skillfully processed minus words, written extended text ads with clarifications and extensions, created conversions, connected analytics systems.
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Advertising Campaigns of TM “Crystal” in Google
Contextual Advertising
The completed work:
Campaign 1 in the search network GOOGLE (budget per day – 100 UAH, 30 groups for 3 advertisements in each, keywords/minus words – 200/76, clarifications-20, dop. Structures 6 and Structures 6. The description – 3),
Campaign 2 with remarketing in search for GOOGLE ( budget per day 200 UAH, 1 audience of remarketing, 29 groups for 3 ads in each, keywords - 77, clarification-10, dop. Structures 6 and Structures 6. Description - 3
Campaign 3 in the context-media network GOOGLE (budget per day - 100 UAH, created adaptive media ads in the MSM with segmentation by 35 topics and interests, 5 groups of ads by 1 in each, keywords-24,
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Quality selection of semantic nucleus
The detailed minus words
Text Advertisements - with high
CTR level, detailed description of the product’s uniqueity
Balanced campaign budget at an average price per click
Activity
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Реклама в социальных сетях
90 USD
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Настройка та оптимізація таргетированої реклами в ФБ Инста
45 USD
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Настройка гугл рекламы. Лидогенерация. Реклама в соц сетях.
112 USD
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Ведення інстаграм та фейсбук + реклама сайту (вікна, двері)
225 USD
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