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Electronics
Marketing Research
We identified Italy as a more stable and promising market with minimal price competition. Despite the lack of prior sales history in Italy, we launched a special advertising campaign to maximize organic growth, build a competitive position, and bring the product to profitability.
Results:
● During the first month, the ratio of organic sales to advertising reached 46%, indicating a significant shift towards organic growth.
… ● The product entered the TOP-3 for all key words in its category, significantly increasing its recognition and long-term sales potential.
● Although initial advertising efforts were unprofitable, rapid growth in organic sales offset the losses, positioning the product for sustainable profitability in the new market.
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Grocery & Gourmet Food
Marketing Research
● Optimized listings: Improved content and structure that ensure relevance and higher conversion rates.
● Strategic variation management: Created a reliable variation with 12 products, 3 of which are bestsellers. This strategy not only increased overall sales volume but also enhanced the recognition of other products in the line.
● Market protection and traffic management: We confidently attracted traffic through competitors' keywords and strengthened our market positions.
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Sports & Outdoors
Marketing Research
● Listing Optimization: Conducted SEO improvements to enhance product visibility and relevance.
● Vine Reviews: Distributed 30 units through the Vine program, achieving an impressive average rating of 4.7 stars.
● Targeted Advertising Strategy: Focused only on narrow-specific and relevant keywords that highlight the product's unique advantages. This approach allowed us to minimize competition with major players while leveraging unmet demand in this niche.
● Campaign Launch: Managed 3 product variations, maximizing relevance and minimizing wasteful expenses
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Health & Household
Marketing Research
● Conducted a comprehensive competitor analysis.
● The product list was transferred to another category for better alignment with search behavior.
● Provided recommendations for improving product photos.
● The advertisement was optimized for SEO and registered in the Vine program to improve indexing.
… ● Advertising campaigns were launched after ad optimization and during the Vine program.
● High-frequency keywords were identified and promoted to the top, allowing organic sales within two weeks.
● High-frequency and competitive customer search queries were continuously targeted.
● The break-even point was reached within the first month.
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Sports & Outdoors
Marketing Research
● Initially, we built a basic structure for advertising campaigns. It was not too complicated or innovative, but the correct setup yielded immediate results.
● Auto-negative campaigns: We carefully excluded all search terms and ASINs that were already included in other campaigns, minimizing duplication and increasing efficiency.
● Large-scale negative campaigns: In one broad campaign, we created several ad groups, each containing only one keyword (main keyword). We also applied negative keywords to prevent overlap of main keywords within a single campaign. This ensured precise targeting of the campaign and avoided competition between keywords.
● Targeting weak competitors: The ads were aimed at competitors' products with fewer than 100 reviews to capture their traffic.
… ● Testing leading competitors: Campaigns targeting niche leaders were launched to see if we could capture their traffic.
● As soon as data started coming in, we quickly created new campaigns based on the performance of existing ones. Instead of simply increasing budgets, we reallocated them in favor of the most profitable keywords. This allowed us to maintain a balance between expenses and results.
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Sports & Outdoors
Marketing Research
- Restarted the "Vine" program and distributed 10 units to improve the rating from 4.2 to 4.5
- Studied previous advertising campaigns, analyzed competitors, and created a basic structure for advertising campaigns, as well as optimized SEO ads
● During one month of work (from March 13 to April 13), we managed to increase sales velocity and achieved an ACOS of 80%, which still was not a satisfactory result
● We decided to focus on 3 key queries, excluding placements with a conversion rate below 14%. By May, we achieved a +400% increase in sales compared to March and reduced ACOS to 40%.