Anastasiia Zyukova

About Me
I am actively learning HTML and CSS and have recently started working with JavaScript. I have hands-on experience in affiliate marketing, sales, campaign performance analytics, and working with various traffic sources. I understand key performance metrics (ROI, CR, EPC), monetization models (CPA, RS), and the principles of content strategy development tailored to specific GEOs and target audiences. I'm confident using Figma, have basic knowledge of SQL, and a foundational understanding of UI/UX. Strong communication skills, negotiation experience, analytical thinking, responsibility, and the ability to learn and adapt quickly define my work style.

Key Achievements

Marketing & Affiliate Activities:
• Identified and onboarded new partners based on the specifics of target markets
• Developed content plans and strategies for campaign launches
• Optimized campaigns according to local trends and GEO-specific features
• Conducted video meetings, negotiations, and finalized collaboration terms
• Monitored and analyzed campaign performance, generated regular reports
• Performed A/B testing of creatives, adapted content to audience behavior, and improved conversions
• Basic understanding of postback tracking and advertising models (CPA, RS)

Sales & Administrative Work:
• Organized and managed sales processes, handled documentation in 1C
• Conducted procurement through Prozorro Market
• Maintained communication with existing clients and developed a new customer base
• Sourced partners through international exhibitions (Arab Health, Medica)
• Oversaw payment transactions and document workflow
• Managed order fulfillment and inventory control
• Coordinated team activities and prepared commercial proposals
• Performed market and competitor analysis

Projects:
• Designed custom UI/UX projects in Figma
• Authored a scientific article in English for an international conference
• Currently learning HTML, CSS, and beginner-level JavaScript
• Basic knowledge of SQL and UI/UX design fundamentals