Anna Litvinchuk
Offer Anna work on your next project.
Private message 
Offer work 
Kyiv,
Ukraine
5 months 11 days back
available for hire
on the service 8 years
Rating
Successful projects
Average rating
Language proficiency level
English: upper-intermediate
Skills and abilities
Portfolio
-
System Performance Marketing for B2B niche (geotextile)
Contextual Advertising
Niche: Sale of geosynthetic materials (geomembrane, geotextile). Goal: Attracting targeted leads at optimal cost through a combination of Google Ads tools.
Key performance indicators for the period (May - November 2025):
Total expenses: 146,144.68 UAH.
…
Number of conversions: 295.87.
Average cost per conversion (CPA): 493.94 UAH.
Average CTR (click-through rate): 3.27% (in search campaigns reaches 8.59%).
Reach: over 467,000 impressions to the target audience.
Strategic achievements and professional solutions:
Effective media mix (PMax + Search):
Implemented a Performance Max campaign, which became the main driver of lead volume (159 conversions) at the lowest cost - 236.64 UAH per lead. This is 2-4 times cheaper than in classic search.
High relevance of search campaigns:
Achieved an extremely high CTR for the B2B niche - 8.45% – 8.59% in search campaigns for geomembrane and geotextile.
Language segmentation and localization:
Dividing campaigns into UA and RU segments (“Geotextil Search | UA/RU”) allowed for clear budget control and optimization of customer acquisition costs depending on the language query.
High level of position retention:
The share of impressions at the top of the page in the search network is ~28%, ensuring stable brand visibility among competitors.
-
Return on investment for attic stairs
Contextual AdvertisingProject: attic stairs (Niche with high check) Main result: In 6 months, more revenue generated than in the previous 16 months, with advertising becoming profitable for the first time.
Before (Audit of the unprofitable period) Period: 16 months
… State: ROAS 0.80 (unprofitability). Problem: Chaotic spending, low-quality traffic, a large number of non-targeted calls ("empty" leads) that did not convert into sales.
After (Result of my work) Period: 6 months
Economics: ROAS increased to 1.42 (+77%). Efficiency: Revenue increased by 5.2 times (on average per month). Quality: The number of calls increased by 3 times, and their quality became a priority. The client began receiving "warm" leads ready to purchase.
What was done: Restructuring: Complete relaunch of Shopping and search campaigns with a focus on margin products. In-depth work with semantics: Exclusion of non-target traffic through strict negative keywording.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
|
Setting up contextual advertising
214 USD
|
|||||
|
Google Ads for the Internet Store
45 USD
|
|||||
|
Google Ads in Google Ads in Google Ads in Google Ads
45 USD
|
|||||
|
PPC assistant specialist on a permanent basis.
68 USD
|
|||||
|
Підготувати презентацію
6 USD
|
|||||
|
Curriculum of Foreign Literature
12 USD
|
|||||
|
Составления заголовков на английской языке
23 USD
|
|||||
|
Автор студенческих работ
8 USD
|
|||||
|
Домашние работы для студентов
7 USD
|
|||||
|
Написать курсову роботу , Фриланс проект 39
17 USD
|
