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Maksim Voznenko

Offer Maksim work on your next project.

Ukraine Khmelnitskyi, Ukraine
6 months 9 days back
Available for hire available for hire
age 34 years
on the service 9 years

Rating

Successful projects
No data
Average rating
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Rating
471
Social Media Advertising
183 place out of 1661
Contextual Advertising
244 place out of 1210

Language proficiency level

Українська Українська: fluent
English English: intermediate

Skills and abilities

Design & art

Services

Promotion


Outsourcing & consulting

Portfolio


  • SEO optimization of the website of the epoxy resin furniture manufacturer

    Search Engine Optimization (SEO)
    Task:
    Ensure stable organic audience growth, improve website visibility metrics, increase the number of clients and user return.

    What we did:
    1. Collected semantic core and developed a new website structure.
    2. Conducted a technical audit, fixed critical errors: low loading speed, lack of meta tags, incorrect URL structure.
    3. Performed competitor audit to consider their strengths.
    4. Created a unique technical task for content filling, using AI to optimize the process.
    5. Optimized meta tags, content, and internal linking.
    6. Ensured website responsiveness for mobile devices (mobile-first indexing).
    7. Added important pages (about orders, delivery, customization, offers for B2B clients).

    Results:
    Comparison of periods (2023 vs. 2024):

    Search Console:
    • Clicks: +66.77% (from 325 to 542).
    • Impressions: +77.36% (from 26.5k to 47k).

    Google Analytics:
    • Sessions: +82.67%.
    • Engaged sessions: +66.23%.
    • Number of users: +109.21%.
    • Interaction time: +39.8%.
    • Returning users: +138.64%.

    What does this mean for the business?
    SEO is a long-term investment that consistently brings audience growth. Over the year, the client gained an additional 40,000 impressions and a significant increase in the number of interested users.
  • Google Ads for the residential complex

    Contextual Advertising
    PLAZA KVARTAL — a modern residential complex near Kyiv with comfortable living conditions and developed infrastructure.

    Task:
    Increase the number of targeted inquiries for apartment purchases with an initial KPI of 40 leads per month.

    Our approach:
    Over 4 months, we tested various strategies and formats of advertising campaigns, which allowed us to double the KPI — from 40 to 80 leads.
    • Performance Max: utilized all Google placements for maximum effectiveness.
    • YouTube: launched campaigns for special and promotional offers from the developer.
    • Google Maps: helped clients easily find the sales department.

    Results for October 2024:
    • 16 apartments sold from inquiries through Google Ads.
    • 73 applications from advertising campaigns.
    • 27 applications in the Binotel system.
    • 95 routes mapped through Google Maps.
    • 47 clicks on the phone number through Google Maps.
    • 46,517 UAH spent on advertising.
    • 161 conversions in total.
    • 160.8 UAH — average cost of one conversion.

    Conclusion:
    The variety of advertising campaign formats and constant optimization allowed for stable lead growth and ensured sales. The result — effective budget utilization, an increase in inquiries, and sold apartments.
  • Increase in sales for Loft Mebel

    Contextual Advertising
    Loft Mebel — a manufacturer of furniture for home and office in loft style, which approached us with a request to increase the number of orders.

    What we did:
    At the start of the collaboration, the advertising cabinet had campaigns that included all product categories at once, which limited the effectiveness of budget distribution. We optimized the campaigns by dividing them by product categories, which allowed for even promotion of the entire range without the dominance of popular items.

    Results:
    From February 1 to April 28, 132,917 UAH was spent on advertising, which brought 220 purchases with an average check of 5,681 UAH. The total revenue amounted to 1,238,882 UAH. In addition, 112 clicks on the phone number were recorded, confirming additional interest from customers.
  • Attracting clients and subscribers for a clinic in the USA

    Social Media Marketing (SMM)
    Problem: The Skin Logics cosmetic clinic in Pennsylvania, USA, requested an increase in orders and subscribers.

    Solution:
    Advertising campaigns were set up for 6 cosmetic services.
    Static and video creatives were created.
    The cost per message was reduced from $40 to $7-8.

    Results:
    From December 1 to February 1, $2856 was spent on advertising.
    348 messages were received, of which orders amounted to $13,600.
    During this period, 481 new subscribers were gained.
  • Case of the family business "Grandma's Seeds": scaling together

    Contextual Advertising
    Problem:
    The client wanted to increase sales through the website by selling inexpensive products at a low purchase price. The main task was to quickly cover advertising costs with profit, working only with the Google search network.

    Solution:
    1. Launching ads on Google Ads, starting with ads for seed potatoes.
    2. Utilizing the advertising budget from Google to support the new advertiser.
    3. Further expanding the range of advertising to seeds and seedlings.

    Results after 1 month:
    225 purchases on the website.
    The average purchase price was 59.5 UAH.
    7-10 phone calls daily.
    35 purchases per week.
    Advertising costs amounted to 13,392 UAH.
  • "Locomotive": SEO advertising

    Social Media Advertising
    Problem:
    The client's request is to obtain clear KPIs regarding the quantity, price, and quality of applications per month. The client is demanding, understands the value of KPIs, and can track metrics, which complicates the task for the agency.

    Solution:
    1. Testing hypotheses, connections of creatives, and types of audiences.
    2. Developing effective creatives and highlighting the best advertising images and texts.
    3. Creating an effective sales funnel with remarketing.
    4. Transferring information to the company's in-house targeting specialist.
    5. A comprehensive approach to internet marketing, including targeted advertising on Instagram, Facebook, and the website.

    Results over 5 months:
    Receiving about 30 applications per month.
    The average price per application was $37.
    Reduction in application prices and an increase in their quantity.
    Improvement in application quality by 90% and an increase in their quantity by 30%.

    Context:
    The agency Locomotive Media Group worked with the client in the digital field for the first time, which was both an honor and a responsible task. Each month, the agency had new goals from the client that required achieving clear metrics. During the first month, audiences were tested, and 24 applications were received, although at a high price. In the following months, it was possible to reduce the price of applications and increase their quantity, but initially, quality suffered. After 4 months, the agency achieved significantly better results than expected.
  • BlackTouch: how to advertise cosmetics?

    Social Media Marketing (SMM)
    Client request: Increase brand awareness of BlackTouch and boost sales through visual content and effective marketing tools.

    What we did:
    - Developed a comprehensive marketing strategy: Created a clear action plan aimed at achieving the set goals.
    - Formed a unique visual style: Developed a brand aesthetic that distinguishes it from competitors and is memorable to the audience.
    - Launched targeted advertising: Reached the target audience and increased reach through paid advertising campaigns.
    - Actively engaged the audience: Created an active community around the brand through UGC content, interaction with influencers, and holding contests.

    Key success factors:
    - Creative visual: High-quality photos and videos that align with trends and create the desired brand image.
    - Active audience interaction: Creating engaging content, regular communication with subscribers, and conducting events aimed at increasing loyalty.
    - Effective targeted advertising: Precise setup of advertising campaigns to achieve maximum reach of the target audience.

    Results:
    +200% sales growth
    10,000+ new followers on Instagram
    $3.2 average cost per customer acquisition
    224 purchases per month
    ROAS 9.84
  • Auto-mechanic - case of the automotive industry

    Social Media Advertising
    On this project, we not only managed to increase brand awareness, but also achieved high financial gain in a very short time with low investments: from $500 spent on advertising, we received over $9,000 in website purchases.

    Advertising for the automotive industry is always about authority and quality assurance, customer trust, and brand strength. There is also a certain complexity in targeting mostly male audience. This is why advertising requires a certain formality. Men are less prone to impulse purchases, so we focused on highlighting the benefits rather than just the visuals.

    A parts distributor store is a challenging client, as advertising needs to work comprehensively for the sale of thousands of products. We made it universal, deeply building trust in the brand and ensuring the best quality. We chose blue colors for creatives to subconsciously evoke authority.

    We achieved comprehensive results by developing a marketing strategy, working with all online sales channels, and dedicating a lot of time to creative testing.

    Results for the month:
    1000+ cart additions at $0.43
    400+ purchases at $2.22
    ↑ online sales volume
    $9,110.26 - total amount of purchases on the website
    Advertising budget: $570.33
  • Advertisement for the sale of a batch of goods: "Total Charge"

    Social Media Advertising
    Total Charge is a range of portable charging stations with different power capacities from 600 W to 3000 W. Just what you need in uncertain times of power outages and total dependence on gadgets!

    Request: quick sale of the first batch of goods through various sales channels to assess the demand for the product and draw conclusions on whether this business idea has a future.

    The client approached us with a request to "sell quickly" - which is always a serious challenge. In just a few days, we analyzed the website and Instagram page, corrected errors, and created several advertising accounts. We put in maximum effort from both sides to quickly assess the effectiveness of the idea. Within two days, we launched the first creative advertisement.

    Advertising for portable charging stations was actively conducted through Google and Facebook. Working with a clear request from the client allowed us to consolidate all the team's efforts and achieve the plan by 100% within a month.

    What we liked most about this case was that we managed to implement a completely new idea and sell the entire batch of goods within a month. The client was thrilled as we, along with the team, generated new ideas almost daily, testing many different hypotheses.

    Results:
    purchase price = 4108.14 UAH
    product price = 50 thousand hryvnias
    14 purchases
    ROAS - 1082.7%
  • "Rise up": marketing of ecological electricity

    Social Media Advertising
    Working with the Rise up brand has shown that advertising creative can be oriented towards different audiences with equal effectiveness. Testing and such conclusions helped us not only significantly increase sales for the client, but also overall create new sales channels for them through intermediaries and large wholesale buyers.

    We also deeply worked on the company's branding, created a comprehensive logo book with variations of logo usage on various online and offline items.

    We actively tested many different creatives and received almost 200 applications at a low price of $1.28. We worked on the global scaling of the company by expanding the customer base, on the B2B segment, and gained real long-term benefits.

    For this project, we initially set up lead generation for retail sales, and later for wholesale. This allowed us to expand the customer base and scale in the market from the niche of individual sales to large clients. This, of course, brought very significant profits and moved the company to a completely new level.

    Testing different advertising campaigns and visual creatives made it possible to identify the needs of the target audience. We worked on the relevance of the product, highlighted its advantages, and the benefits of dropshipping. Thus, our advertising was oriented not only towards selling the product, but also towards finding intermediaries.

    Results:
    $242 - spent on B2B advertising
    512260 - amount of one wholesale purchase
    189 applications
    $1.28 - cost per application
  • "Lookfort": the story of disposable tableware for HoReCa

    Social Media Marketing (SMM)
    On this project, we had clear goals from the client: to achieve a high level of market recognition so that the "Lookfort" tableware would be in demand in restaurant and hotel chains. We also aimed to attract potential clients through social media, so that the sales department could upsell products independently.

    In fact, our goal was simply to engage and interest the client to initiate contact. To achieve this, we chose unconventional advertising creatives and videos that capture attention.

    Bright and dynamic visual creatives worked well for us. However, the challenge for us was that this project required continuous marketing support and the development of a content strategy that would cater to a wide range of products. Just imagine: the website sells over 45 groups of products.

    "Lookfort" had previously experienced unsuccessful advertising campaigns with very low results (CTR - 0.01%). Therefore, we conducted an analysis, brainstormed, approved a cool media plan, and provided constant support from an advanced marketer. We launched test hypotheses and adjusted the advertising to constantly monitor website traffic.

    All advertising creatives captured attention, were bright, interesting, and matched the audience's interests. We targeted different audiences: both wholesale and retail clients - and provided the client with real results.

    Results for one month:
    $4.9 - purchase price
    $40 - average check
    ↑ constant growth in the number of inquiries
    B2B ROAS - 4.32
  • Land market and real estate auctions: "Galcontract"

    Social Media Advertising
    Real estate is one of the areas where we have the most experience. Thanks to active advertising on Meta and Google, we have already received over 520 micro- and macro-conversions in the first month: registrations, auction visits, and calls. We attracted attention, introduced ourselves, talked about the advantages, interested potential clients, and found new ones today.

    In this project, we needed not only to prepare a plan for attracting potential auction participants. We also developed a promotion strategy for lots, added new audiences. After testing dozens of ads on 6 types of potential clients, we agreed on the most successful ones and allocated the budget to them. This allowed us to accumulate more funds for advertising while maintaining efficiency.

    Results on Meta:

    ↑ growth in subscribers
    129 events at a cost of 109 UAH
    CPC - 14 UAH
    CTR - 1.63%
  • "Brotherhood": marketing military clothing

    Social Media Advertising
    Brotherhood is a Ukrainian manufacturer of military clothing and tactical equipment. Very relevant for the domestic market.

    The client requested us to conduct a thorough analysis on this project, adjust settings, establish working connections, and pass on all information to their team. We systematically optimized the entire online sales system and reduced the purchase price.

    A successful advertising campaign was preceded by quality planning: analysis of the target audience, detailed elaboration of the customer's profile, goals, precise budgets, visual creatives, texts. The uniqueness of the project was that we launched advertising to a total of 23 different audiences throughout the collaboration period: 15 based on interests and 8 from the client database. This allowed us to identify the best-performing propositions and optimize the advertising.

    Working on dozens of advertising banners and audiences enabled us to identify several top performers. Those that consistently work well and effectively attract new leads.

    The project's unique feature is its high relevance for the Ukrainian market. We aimed to quickly respond to the needs of potential clients: promoted derivative backpacks for Starlink, dropshipping for military-style clothing, body armor plates, and overall everything that could be useful.

    We actively tested many different creatives and received over 300 calls in the first month alone, high-ticket sales, and nearly 50 new clients in the B2B segment! We are proud of this case and its success, especially for promoting such necessary products for Ukrainians!

    Meta results for the first month:
    +49 B2B leads
    +131 purchases through Meta
    CTR - 2.3%
    $3 - price per lead

    Google results for the first month:
    +107 additions to cart
    +37 sales
    +309 calls
    2100 UAH - average check
  • "New York City Bride": international client

    Social Media Advertising
    New York City Bride is a bridal gown salon in the USA.
    In this project, we utilized various advertising channels as we wanted to work as comprehensively as possible. Pinterest helped reach a cold audience and engage potential buyers with articles-news and collections of popular dress models. This is one of the few projects where we consistently used Pinterest. Although we dream of using it as a separate tool, not just through a Meta Ads remarketing campaign. However, this platform is not yet popular enough in the Ukrainian market.

    The best sales results were achieved with dresses from Pinterest boards: bestsellers 2023, most popular dresses 2023, autumn and other seasonal dresses. We put effort into the visual component and clearly defined the target audience for targeting. Pinterest became the key for us in reaching new potential clients in this project!

    Over two years of cooperation, we observed positive dynamics in advertising: thanks to testing different banners and texts, we were able to consistently attract not only the target interested audience but also those who were not interested in dresses before and had never interacted with the brand.
  • "Edlen": advertising products for nail masters

    Social Media Advertising
    On this project, we worked only with the targeting service, but comprehensively: for the website, Facebook, and Instagram. This gave us even more experience working in tandem with the client's team, as the client was responsible for SMM, and we promoted their pages in various online directions.

    This case is a bright (and in designs too!) example of how effective advertising metrics can be based solely on targeting. Everything depends on the target audience: real estate sells well thanks to contextual advertising. On the other hand, clients of nail gel polishes are usually young women, and they definitely spend time on social media. Therefore, targeting will obviously work effectively here.

    Results for 2 months:
    +5173 subscribers
    747 purchases
    < $1 per purchase
    CTR - 1.54%

    In addition to the obviously awesome results in purchases and almost tripling the number of subscribers in two months, we also received other benefits. In two months, the client received over 170 messages from interested users, which converted into over 700 purchases.

Activity

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Promotion of a cosmetologist's Instagram page for appointments
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Google Ads advertising setup for regional promotion (Odesa)
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Setup and management of the created company in Google Ads
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Targeted advertising and page management
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Need to set up advertising on TikTok for Ukraine
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Meditation Retreat Advertisement
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Launch and management of advertising campaigns in Meta Ads for a medical center
565 USD