Marharyta Siokhina
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Portfolio
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Portfolio
Social Media Marketing (SMM)I am an SMM manager with experience working with brands in various niches: services, manufacturing, e-commerce (Ukraine and the USA). I work with a full cycle of social media management — from strategy and visual concept to content creation and analytics. My portfolio includes cases from Instagram/Facebook, including content strategies, visual styles, examples of funnels, and promotion results + examples of Reels. #SMM-marketing #SMM-promotion. Please follow the link to Google Drive for more details. #SMM-manager #smm-copywriting #content-strategy #promotion-strategy #Copywriting
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Soft furniture (Ukraine)
Social Media Marketing (SMM)My client is a small family-owned soft furniture manufacturer with a long history in a small town. Their specialization lies in producing quality soft furniture while maintaining a balance between quality and cost.
Price category: middle, upper-middle
Clients: B2B, B2C
… Sales channels: own showroom in a small town, word of mouth, and now social media (TikTok/Instagram/Facebook), a catalog-style website with the option to order via phone (no advertising).
Within this project, a simple and clear development strategy has been formed, which includes a marketing analysis, visual concept development, promotion strategy, and community strategy.
To learn more about promotion approaches, results, and employer feedback, please follow the link to the portfolio on Google Drive.
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Massage (Ukraine)
Social Media Marketing (SMM)The client is a beginner massage therapist, so they do not yet have a client base. They also have an education in rehabilitation and experience in this field. They have never promoted their services through social media. They focus not on relaxation massage but on clients with musculoskeletal and muscle issues.
Price category: average
Clients: B2C
… Sales channels: social media + word of mouth
Based on a SWOT analysis, competitor analysis, and target audience segments, a content strategy has been developed that highlights strengths, compensates for areas of development, and distinguishes the client from competitors. The emphasis is on expertise, approach to work, and education, and to increase recognition, excellent visual positioning has been created and elements of humor have been integrated.
To learn more about promotion approaches, results, and employer feedback, please follow the link to the portfolio on Google Drive.
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Online distributor of beauty products (USA)
Social Media Marketing (SMM)Official online distributor of beauty products and education for manicure/pedicure masters
Price category: medium and high
Clients: B2B
… Sales channels: website (without advertising) and social networks (Instagram and Facebook)
The promotion of this project was carried out within the framework of the marketing agency Vie Group. Considering the service package chosen by the client, our main tool is organic traffic.
To learn more about the promotion approaches, results, and employer feedback, please follow the link to the portfolio on Google Drive.
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Medical pedicure (USA)
Social Media Marketing (SMM)The promotion of this project took place within the framework of the marketing agency Vie Group. Considering the package of services chosen by the client, our main tool is organic traffic.
My client has undergone treatment for oncology. This experience became an important impetus for her professional choice — she decided to specialize in providing medical pedicure services for people with oncological and other chronic diseases.
Her request: to build communication and engage an audience of clients who need delicate and safe foot care during treatment and recovery. Our client also offers care products for her visitors.
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Price category: higher
Sales channels: word of mouth, website (without advertising)
To learn more about promotion approaches, results, and to view examples of content design, please follow the link to the portfolio on Google Drive.
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Printing (USA)
Social Media Marketing (SMM)The promotion of this project took place within the framework of the marketing agency Vie Group. Considering the package of services chosen by the client, our main tool is organic traffic.
We decided to stand out with creativity and youthfulness among competitors, as advertising nowadays is associated with youth. Therefore, we mix a creative approach with a dash of meme jokes and add something else interesting...
… I launched a section where we analyze the signs of popular brands and movies. And not just analyze, but make it part of the funnel.
To learn more about promotion approaches and view examples of visual content, please follow the link to the portfolio on Google Drive.
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Massage (USA)
Social Media Marketing (SMM)The promotion of this project took place within the framework of the marketing agency Vie Group. Considering the package of services chosen by the client, our main tool is organic traffic.
At the client's request, we focused on the aesthetics and visual appeal of the content in this project.
… To view examples of the design, please follow the link to the portfolio on Google Drive.