Mariia Kosyakova
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Odessa,
Ukraine
11 months 28 days back
available for hire
on the service 1 year
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450 USD Professional cosmetics store
Social Media AdvertisingCase: from 615 thousand UAH to 1.7 million UAH in the professional cosmetics niche on tap
Client: A cosmetologist doctor with an Israeli cosmetics store
Partnership duration: September 2023 — present
… Niche: Professional cosmetics on tap
Work format: Turnkey management (targeting + content)
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Client request:
The client approached with a request for comprehensive management because she had a good base income (~600 thousand/month), but was unable to scale it.
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Initial problems:
• Advertising was only launched through the “Promote” button, without a full-fledged dashboard and analytics
• Goal — traffic, without conversion optimization
• Lack of CRM system
• Unrevealed benefits of tap and online selection for cold audience
• Insufficient content to increase trust
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What was done:
• Created a business account and Business Manager, connected analytics
• Defined advertising goals: traffic, messages, retargeting
• Created at least 5 audiences: cold, LAL, warm, hot
• Changed Direct scripts
• Implemented content strategy: box reviews, cosmetics, UGC
• Introduced CRM system for re-communication with leads
• Tested advertising hypotheses and creatives for different requests
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Results:
First month:
— Turnover: 615,000 UAH
— Problem: low conversion → started changing the approach
In 3 months:
— Turnover: 1,000,000 UAH
— Conversion increased due to changes in scripts and communication
Current results:
— Turnover: 1,700,000 UAH/month
— Conversion from application to sale — 45%
— CRM implemented, advertising budget increased without increasing the cost per sale
Total turnover for the entire period:
24,512,763 UAH ≈ 592,000$
(Report: 17.09.23 — 31.03.25)
LTV: 1 year 7 months — still working together.
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Advertising format: Message in Direct
Management type: Comprehensive (SMM + targeting)
Creatives: UGC, reviews, formats with voice-over, boxing
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