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7+ years in paid advertising setup and management. Client budgets up to $1M+/month, markets across the US, Europe and beyond, ROI up to 650% in competitive tier-1 niches.
I work at the intersection of strategy and execution. The goal isn't just to launch campaigns - it's to build a system where every dollar invested in advertising is tracked, every decision is data-backed, and growth scales without losing efficiency.
What I do:
- Paid Ads setup and management: Google Ads, Meta Ads, X Ads and others (YouTube, TikTok, LinkedIn, Telegram, Reddit)
- Cross-platform tracking and attribution: GA4, GTM, server-side, Conversion API, Pixel
- Funnel architecture - from impression to conversion
- Scaling: B2C, B2B, SaaS, eCommerce, international markets
- Mobile apps: ASO + paid UA
- Audits, account recovery, compliance and ad platform policy management
I help businesses when:
- "We're spending a lot on ads, but sales aren't growing"
- Campaigns are running, leads are coming in, but deals aren't closing
- Scaling the budget - ROAS drops, unit economics fall apart
- No clarity on which traffic channel actually drives revenue and which just burns budget
- Current agency or contractor reports metrics, but the business isn't growing
- Entering a new market or launching a new product - unclear where to start and how to avoid wasting budget
- The product is solid, but ads aren't converting
Background:
- Google Ads Partner with verified case studies
- Founder of agency.pizza - boutique digital agency
I work with projects of all sizes - from companies building their processes from scratch to those with existing infrastructure who need targeted expertise.
If you have a project - drop me a short message about it, we'll figure out the right starting point.
Skills and abilities
Programming
Design & art
Promotion
Outsourcing & consulting
Portfolio
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Active Google Partner Status
Contextual AdvertisingIssued only to advertising agencies with proven skills and ability to maintain high efficiency of advertising campaigns.
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Lead generation, international education product
Contextual AdvertisingThe client is an Enterprise in the education sector.
Lead generation with Google Ads.
6-figure budgets per month for promotion.
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SaaS International Product
Contextual AdvertisingPromoting an international SaaS product in a competitive market.
Services provided to the client:
… 1. Setting up, monitoring, scaling, optimization of advertising in Google Ads
- Search ads
- Display ads
- Video ads
2. Advanced tracking
3. Reporting
4. Consulting
5. WEB site optimization
6. Budget management
On average manage to generate 300%+ ROMI.
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Google Ads grant $10k/m for non-profit foundation
Contextual AdvertisingGoogle Ads grants require meeting stringent criteria for high quality and effective advertising campaigns. Client Ricco Mortensen's educational project is at the intersection of the expensive niche of search traffic - business and education, marketing, and online entrepreneurship.
We have tested and put into operation several new strategies as well as carried out copywriting of ad creatives and some division by regions in Europe to improve the overall quality of the advertising office setup. This allowed us to identify the most promising areas for advertising with high conversion rates and CTR, as well as understand what was messing up the statistics to keep working with Google Ads Grant.
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Advertising Audit for a Group of Award-Winning Private Universit
Contextual AdvertisingAdvertising audit for a premium hospitality and culinary arts education group of institutions.
Sommet Education is a unique educational group specializing in hospitality management and culinary arts, committed to providing students with exceptional experiences and developing future talent for the experience industry.
… Its Glion and Les Roches hospitality management institutions, with campuses in Switzerland, Spain, China and the United Kingdom, provide undergraduate and graduate students from more than 100 countries with an education built on the Swiss model of academic rigor, skills-based learning and dynamic multicultural exposure. Ducasse Education's culinary and pastry schools offer bachelor's degrees, career changers and continuing professional education, as well as private courses for culinary enthusiasts at three campuses in France and through partnerships with overseas universities.
I did a full technical audit of Google Ads and Yandex Direct, which involves improving the efficiency and cost-effectiveness of student engagement.
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Google Ads Display Certification
Contextual AdvertisingEffective Display Campaigns help you increase your ROI and achieve the results you want. Take the exam and see if you can create such a campaign and come up with a strategy for working with it.
The Google Ads Display Campaign Certification certifies that you can:
… draw up a clear online advertising plan based on your general idea of online marketing;
Develop a display ad serving strategy on Google that is consistent with the company's broader marketing goals.
choose the approach to interact with users of the Google Display Network, no matter where they are on the path to purchase;
Attract new customers and retain existing ones with audience solutions
effectively run media campaigns within the established digital marketing budget.
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Google Ads Search Certification
Contextual AdvertisingDemonstrate knowledge of creating and optimizing campaigns on the Google search network. You should be able to use our automated tools such as intelligent bid assignment and audience solutions, as well as drive campaign performance to marketing targets.
The Google Advertising Certificate for Search Campaigns certifies that you can:
… create a clear plan for online advertising based on your overall understanding of online marketing;
develop a strategy for displaying search advertising on Google based on your company's broader marketing objectives;
create a plan for growing your customer base, increasing sales and driving users to your site via Google Search;
retain customers and attract new ones using Google's search audience solutions;
Effectively execute search campaigns within your digital marketing budget.
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Google Shopping Ads Certification
Contextual AdvertisingSales campaigns help to expand your customer base and increase conversions. Take the exam and see if you know how to run and manage these campaigns.
The Google Advertising Trading Campaigns Certificate confirms that you know how to:
- interpret the principles of retail business development with Google;
… - explain how product ads are structured
- articulate the importance of rules in the product advertising ecosystem;
- outline the key elements of Google's rules for merchandise advertising
- Describe how the Merchant Center and product feed capabilities help execute a sales strategy;
- Choose a campaign type based on its marketing objectives;
- Describe how smart campaigns work and their main benefits.
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Google Ads Video Certification
Contextual AdvertisingShowcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to drive successful campaign outcomes for awareness, consideration, and action goals using YouTube and Google Video advertising solutions.
By earning the Google Ads Video Certification, Google recognizes your ability to:
… Understand why YouTube is a powerful platform for users, creators, and advertisers aiming to achieve awareness, consideration, and action goals
Explain how to increase awareness, grow consideration, and drive action with YouTube and Google Video advertising solutions
Summarize how to make effective video ads tailored to any marketing objective based on Google's creative guidance
Reviews and compliments on completed projects 43
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Real expert -
Craft master -
Quick answers -
First-class quality -
Nice communication -
High responsibility -
Great price -
Lightning fast
22 August 2025
110 USD
SEO and landing page rice
Professional. Knows what he is talking about.
16 January 2025
189 USD
Support for Google Ads advertising campaigns in the international market
I am satisfied with the work, everything is done with professionalism and on time.
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12 December 2024
172 USD
Google Ads Publishing
What a project that has never been completed so quickly! Bravo!
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21 October 2024
345 USD
Support for Google Ads advertising campaigns in the international market
Everything is fine, we continue to collaborate.
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17 September 2024
172 USD
Google Ads Account Management
We continue the collaboration, the process is normal.
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15 August 2024
172 USD
Support for international Google Ads advertising campaigns
Everything is fine, let's keep working – the contractor is reliable
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20 July 2024
50 USD
Preliminary acquaintance - consultation
The initial consultation went well. Mark outlined several options for optimizing contextual advertising.
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16 July 2024
172 USD
Support of international advertising campaigns Google Ads
All is well, let's continue working - professional approach
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14 May 2024
172 USD
Support for Google Ads advertising campaigns
I am satisfied with everyone, I recommend the performer
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17 April 2024
298 USD
Setting up conversion, search, and product campaigns
Nice approach. Let's continue working.
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16 April 2024
172 USD
Managing Google Ads account
Satisfied with the collaboration process, recommend the performer
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25 March 2024
271 USD
Comprehensive Google Ads Audit
The audit was quickly and professionally done. I recommend cooperation.
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18 March 2024
172 USD
Supporting Google Ads campaigns on the world market
Гарний відповідальний професіонал
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16 February 2024
172 USD
Supporting Google Ads Campaigns
Pleasant collaboration, professional execution
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16 January 2024
172 USD
Google Advertising Company Support
We continue to work together, all happy.
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12 December 2023
172 USD
Support and optimization of advertising companies to the international market
Professional staff, we continue to work together.
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13 November 2023
172 USD
Promotion of advertising campaigns on the international market
Everything is well, cooperation is pleased
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4 November 2023
54 USD
Discovery Ads for Two Videos on YouTube
We thank you. The expert clearly performed the task. During all the cooperation he consulted and quickly provided feedback. We recommend cooperation.
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17 October 2023
172 USD
Support for Google Ads in the United States and other countries
Great collaboration, I recommend the executive.
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18 September 2023
172 USD
Supporting Google Ads advertising campaigns on the international market
Improved cooperation, I recommend the executive
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16 August 2023
272 USD
Technical task to set up the advertising office for the site
Advertising campaign is set up. A professional approach.
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11 August 2023
172 USD
Supporting Google Ads advertising campaigns on the international market
Professional approach to the business
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17 July 2023
172 USD
Google Ads advertising campaigns in the United States and other countries
I am very pleased to share my impressions about the collaboration with this professional in the Google Ads!From the very beginning of cooperation, the execution demonstrated himself as an experienced specialist with a thorough understanding of the needs of our business.He demonstrated excellent organizational and project management skills, providing a transparent process from creating to optimizing the advertising campaign.His ability to consider strategic goals in detail, carefully analyze data and forecast trends was unprecedented.The Google Ads campaign, which he set up and managed, turned out to be extremely effective.He showed deep knowledge of Google Ads, using all the tools needed to maximize ROI.The Executive not only followed the campaign, but also constantly offered useful improvements, analysing data and using this information to improve overall productivity.Over the course of the process, he was open to communication, responded timely to questions and clearly explained complex concepts.His positive attitude, professionalism and passion for his work have made our cooperation not only productive, but also pleasant.Without a doubt, I highly appreciate the work of this specialist and look forward to our further cooperation.I highly recommend this specialist to anyone looking for an expert in Google Ads.
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3 July 2023
34 USD
Consultation + Reporting
Mark has always done everything at the highest level.
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15 June 2023
172 USD
Google Ads (worldwide) advertising campaign
We are constantly working, I recommend.
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15 May 2023
172 USD
Advertising of Google Ads
A professional executor. We constantly cooperate. I recommend it!
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12 May 2023
183 USD
Optimization of the project
Mark worked very quickly, and I am very grateful for it. I am pleased to cooperate again. I recommend !
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10 May 2023
34 USD
Audit of the project
Mark did everything as always – quickly and informatively, thank you.
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17 April 2023
172 USD
Advertising Campaign
We are constantly working with a qualified professional.
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30 March 2023
34 USD
Correction of errors after audit
Mark quickly performed all the work, and left a video report on what was done. I recommend !
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29 March 2023
45 USD
Search Advertising Campaign in Google
Mark offered his services for my project at a good price, carried out an audit quickly, and identified all the shortcomings and proposed guidelines. If you want a high-quality result for the invested money, I highly recommend it!
15 March 2023
172 USD
Advertising Campaign
Everything at a professional level.
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15 February 2023
172 USD
Google Ads (USA) advertising campaign
A good work process, everything goes as it is.
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19 January 2023
36 USD
Consultation with ASO Specialist
A pleasant collaboration. I would like to have more such adequate and professional people. I am glad that it worked!
16 December 2022
165 USD
Google Ads Advertising Campaign
Everything at a high level, as always.
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16 November 2022
165 USD
Google Ads campaign settings in the USA and Europe
Professional approach, adequate and fast communication
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16 October 2022
165 USD
Google Ads International Advertising Campaign
We continue our work, happy with the results.
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15 September 2022
160 USD
Optimization of the Google Ads International Ads Campaign
A professional approach in planning and implementation of the settings of numerous advertising campaigns to different countries of the world. Continuous optimization of campaigns, quick response to requests. Communication is pleasant and qualified.
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23 August 2022
68 USD
Consulting on Promotion
I thank Mark for the advice) I received answers to my questions as well as suggestions on my advancement further. I can evaluate Mark as an experienced specialist in my field.
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19 May 2022
34 USD
Консультация настройка Google Ads реклама мобильного приложения
Excellent knowledge. A great specialist. I recommend it.
14 March 2022
113 USD
Google Ads Campaign (USA)
Responsible and skilled man, pleasant to work.
8 October 2021
23 USD
Правки в tagmanager, оптимизиция кампании.
Ответственный специалист, работа выполнена с срок, будем обращаться еще.
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7 June 2021
45 USD
Advertising office audit, optimization
Thank you Mark for the task done. He provided a full audit of the advertising account with his optimization solutions and made proposals for the optimization of the site. We fixed the site, and we fixed the site. In 5 days, the advertisement showed a positive result compared to what was before. I want to highlight the increase in conversion by 4 times, with its cost decreased from what we had before, as well as a very nice reporting that liked the director. To say that we are happy is not to say anything. We will continue to work with this specialist.
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Telegram Ads - destination issue
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