Maksym Liashenko
Rating
Language proficiency level
CV
Hello! My name is Maksym.
I am a digital marketing specialist with over 5 years of experience in online marketing.
I help businesses generate a consistent flow of leads and sales through a comprehensive digital marketing approach.
My areas of expertise include:
• Google Ads
• Facebook & Instagram Ads
• TikTok Ads
• SEO
• SMM (Social Media Marketing)
• Landing Pages
• Corporate Websites
• E-commerce Stores
Over the years, I have been involved in promoting more than 100 projects across 20+ industries in Ukraine, the EU, the USA, and Canada.
I work with businesses of various sizes - from local companies to projects managing advertising budgets of tens of thousands of dollars per month.
For complex projects, I collaborate with a trusted team of designers, developers, SEO specialists, and PPC experts. However, for my clients, I remain the single point of contact and responsibility throughout the entire project.
My approach is focused on measurable business results:
✔ Lead generation
✔ Cost per lead optimization
✔ Return on advertising investment (ROAS)
✔ Sales growth
I believe in long-term partnerships and am committed to delivering real business results rather than simply running advertising campaigns.
If you are looking for a reliable marketing partner focused on growth and performance, I would be happy to discuss your project.
Skills and abilities
Programming
Design & art
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Banners
from 4 USD for unit
- Business Card Design
- Interface Design (UI/UX)
- Logo Design
- Mobile Apps Design
- Presentations
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Web Design
from 334 USD for project
Promotion
- App Store Optimization (ASO)
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Contextual Advertising
from 445 USD for project
- Email Marketing
- Lead Generation & Sales
- Link Building
- Search Engine Optimization (SEO)
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Social Media Advertising
from 445 USD for project
- Social Media Marketing (SMM)
- Website SEO Audit
Portfolio
- All works 26
- Search Engine Optimization (SEO) 2
- Logo Design 1
- Banners 3
- Web Design 9
- Website Development 2
- HTML & CSS 2
- Contextual Advertising 2
- Social Media Marketing (SMM) 1
- Social Media Advertising 4
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Google Ads Case: Online Store for Children's Products
Contextual AdvertisingTask
The store was spending ₴120,000/month on Google Ads with a ROAS of 1.4x — the advertising was barely breaking even. The main problem: campaigns were set up without segmentation, all the budget was going to broad keywords with low conversion.
What was done
… - Split the campaigns by categories: toys, strollers, clothing, food — separate budgets and bids
- Launched Performance Max with an optimized product feed and seasonal adjustments
- Set up dynamic remarketing for abandoned carts and views
- Connected end-to-end analytics GA4 + CRM to track actual revenue
Result:
×5.2 ROAS
+180% Revenue
−41% CPA
×1.8 Budget
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Meta Ads Case: Online School of IT Courses
Social Media AdvertisingTask:
The school launched advertising on Meta independently — leads cost $48 each, and the sales department could not handle the processing. It was necessary to reduce CPL and improve lead quality so that the conversion to payment increased.
What was done:
… - Rebuilt the funnel: instead of direct sales — a free webinar as the first step
- Divided audiences by level: beginners, junior developers, those who want to change professions
- Launched 18 variants of creatives, kept 3 with the lowest CPL after a week-long test
- Added a qualification quiz to the form — filtered out non-target applications
−62% - CPL
$18 - Cost per lead
+94% - Conversion to payment
×3.8 - ROAS
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SEO Case: Online Store for Auto Parts (e-commerce)
Search Engine Optimization (SEO)Task
The store had 12,000 products but received only 800 organic visits per month. Product pages were not indexed due to technical errors, and competitors occupied the entire TOP Google for commercial queries.
What was done
… Technical audit: fixed 1,200+ indexing errors, page duplicates, speed from 8s to 2.1s
Created an SEO structure for car brands and models — 340 new landing pages
Wrote unique descriptions for 3,000 products with commercial keywords
Obtained 80 quality backlinks from automotive websites and directories
+420% organic traffic
48K visits/month
TOP-3 for 140 keywords
+230% revenue from organic
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458 USD Setting up and managing Google Ads advertising
Contextual AdvertisingSetting up and managing Google Ads advertising
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458 USD Setting up and managing Meta Ads
Social Media AdvertisingSetting up and managing Meta Ads
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458 USD Setting up and managing TikTok Ads
Social Media AdvertisingSetting up and managing Meta Ads.
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573 USD Setting up and managing Telegram Ads
Social Media AdvertisingSetting up and managing Telegram Ads
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573 USD SEO promotion
Search Engine Optimization (SEO)SEO promotion
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573 USD SMM promotion
Social Media Marketing (SMM)SMM promotion
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802 USD Turnkey website development (WordPress, OpenCart, Laravel)
Website DevelopmentTurnkey website development (WordPress, OpenCart, Laravel)
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Redesign of the website for the info business project "May Academy"
Web DesignThe work was more focused on design, but it was carried out directly in the WordPress admin panel. During the work, a new logo was also developed.
If you also want to improve your website to have better visuals and, as a result, high conversion, write in private messages, and we will discuss your project.
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11 USD Development of a header for the YouTube channel of Tetiana Stryzhko
BannersA banner was created for the YouTube channel of Tetiana Stryzhko, who runs a channel about a prosperous Ukraine, has ideas for improving the country, and how to implement them in life.
The color scheme was chosen according to the client's wishes based on the received references, the original photo was processed and designed into a banner. Several variations of the banners were made, the final one was as attached to the case.
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Development of a logo for the website of an orthopedic-traumatologist doctor
Logo DesignA new logo has been created during the work on the website - https://ys3sp.weblium.site/
The logo was made using AI in accordance with the style and theme of the website.
I also have experience in creating logos from scratch without using AI, which I have done for my own projects and my clients' projects.
…
If you would like to quickly and affordably create a tasteful logo that highlights your brand, then message me, and we will discuss your project :)
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Website update for an orthopedic-traumatologist on Weblium
Website DevelopmentThere was a website - https://suglobi.com/
The task was to update the design and structure of the website for launching it in Google Ads and Meta Ads
- a new logo was developed
… - a new landing structure was created according to the marketing funnel, leading to the goal - appointment booking, new blocks were added, and existing ones were improved
- texts were worked out that highlight the client's "pain points" and lead to the target action
- the color scheme was changed to a calmer one, which is partially associated with medicine
Overall, the website was comprehensively worked on, and it can now be used for Google and Meta advertising
Final result - https://ys3sp.weblium.site/
If you also want to create a website that will generate leads and profit, please write to me in a message, and we will discuss your project.
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13 USD Banner for the site
BannersBanner for the eco product website
Reviews and compliments on completed projects 2
7 April 2025
94 USD
Transfer the landing page from Wix and create a desktop version on Weblium.
Very quickly and professionally completed project. Literally in 3 days. Highly recommend!
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11 December 2023
11 USD
Make an improved copy of the banding on weblium
It’s all done well and fast! Created a copy of the site on the designer aaa 1 night
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