Mariia Batarieva
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Setting up Google Ads conversion tracking through GTM
Online Stores & E-commerce
Implementation of a system for tracking target actions on the website mayuvse.com.ua to optimize advertising campaigns in Google Ads. Setting up a connection between the website and the advertising account to track actual sales.
What has been done:
Creation of conversions in Google Ads: Setting up goals for "Purchase," "Quick Order," and "Feedback" in the advertiser's account.
Integration via GTM:
… Creation of Google Ads Conversion Tracking tags.
Setting up the Conversion Linker tag for correct data collection across different browsers.
Creation of triggers for clicks on order buttons (via ID or button classes).
Verification of correctness: Testing conversion triggers in GTM Preview mode and checking the status "Active" in the Google Ads account.
Result: The advertising system receives accurate data on orders, allowing Google Ads' automated strategies to find more buyers at a lower cost.
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Working with the marketplace Rozetka
Content Management
Listing the store's assortment on the marketplace Rozetka. Preparing content according to the platform's requirements, successfully passing moderation. Manual monitoring and synchronization of prices and stock between the website and the seller's accounts. Correcting content errors as requested by moderators.
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Comprehensive filling and administration of the store on OpenCart
Content Management
Full content support for the online store mayuvse.com.ua. Creation and optimization of over 3500 product cards. Working with category hierarchy, filters, and attributes in the ocStore 2.3 admin panel. Manual control of price and stock relevance.
What has been done:
Creation of product cards: Manual and semi-automatic addition of items, structuring of attributes and characteristics for proper filter operation.
… Technical SEO optimization:
Writing unique meta tags (Title, H1, Meta Description) for each card and category.
Setting up SEO URLs (pretty URLs) for correct link display in search engines.
Graphic design: Preparing product photos in Photoshop (cropping to a single site standard, color correction) and creating promotional banners for sliders.
Operational management: Manual control of price and stock relevance, working with the category tree and product relationships.
Result: A fully functional store with a logical structure that is successfully indexed by search engines and generates sales.