Nataliia Hranatyr-Tarilko

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Odessa, Ukraine

1 year back

available for hire

age 27 years

on the service 2 years

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Marketer

Project Management

ARMAR Solutions is an ecosystem that connects full-cycle digital specialists and entrepreneurs. Therefore, while working in this company, I manage several projects.

1. AVx Global
Startup - an innovative solution in air travel for corporate clients (B2B, countries of the Middle East)
… My achievements:
Creation of PR promotion, considering participation in international events and its implementation.
Creation of SMM strategy and its implementation.
Creation of a collaboration concept with companies to increase revenue from various sources and boost demand for the service.

2. English Language School in the USA
Conducting marketing analysis:
competitor analysis
market analysis
segment and consumer portrait analysis
Creation: Mission, goals, and values of the brand, Brand legend.
Creation of 6 types of brand positioning:
1. positioning by brand attribute
2. positioning by benefit
3. positioning by price
4. competitive positioning
5. brand merit positioning concept
6. consumer positioning.
The team, led by me as a marketer, completed a large volume of work in 1.5 months on the product launch and preparation for implementation.

3. UTEKI - Japanese cosmetics brand - sales in the United Kingdom market
Changing direction from B2B to B2C
Formulating hypotheses to improve product sales and launching advertising campaigns.
Increased product inquiries, from Customer return funnel by 25%
Increased the percentage from adding to cart to completing the purchase by 50%
Changes in content for positioning in the media space, which allowed clients to enhance loyalty and demand for the product.

4. Lady Diana
Launching an online platform with AI.
Creating a strategy for promoting the platform and implementing ideas to attract the audience to subscribe to the platform.
Documenting business processes for the platform's operation.
Creating all advertising campaigns for warming up the audience, launching the release, and announcing the platform's launch, to attract new users from various communication channels (offline and online resources)
Creating a loyalty program for users and a referral program.
Creating the main product on the platform, via subscription, and writing all advertising campaigns to attract the audience to subscribe.

Creating the platform concept and generating all blocks and topics for the audience, so that platform users feel their presence there as in a new social network and an additional source of information, knowledge, and entertainment.
Marketer

Project Management

• Developing and implementing the strategy and project development plan.• Expansion of the customer base.• Analysis of resource visibility and promotion on the internet.• Processing customer denials and dealing with sales managers.• Processing sales wire and writing scripts for working with customers.Search for commercial consumers,
• Increased demand for products.Create content (photo and video for social networks and YouTube channel)
• Create the design of infographics (visit cards, customer feedback forms, commercial offers, catalogues)
• website design, visual social networking, creating a new logo for the company, ребрендинг, designs for the launch of advertising.• Analysis of user needs and requests.SEO processing of the site.• Writing texts on the site, posts and scenarios for the video.Analysis of competitors.launch of targeted advertising.• collecting the sematics of keywords to launch Google Ads
… • Commercial accounting
• collection of feedback from customers (reference, photo)
• Implementation of shares and special offers to increase sales.
PR / Marketer

Project Management

Projects :
The center of the race (Wul.The Heavenly Two (2)
The center of the cottage (vol.The Dharma 32)
Arcade of Arcade (Arcade of Arcade 1)
…
My Commitment:
Full communication with the renters of the shopping center, namely:
• Advertising on the placement of the advertising area;
• Rental of advertising structures (facade, columns, navigation
The Banner (Banner)
• Planned promotional promotions
• Advertising Contracts
• Control of the placement of advertising structures.Promotional activities in the course:
• Planning and planning of activities, monitoring of conduct, composition
The budget.Working with branding products
• launch of external advertising by the city (boarding, branding transport)
• Design of printed products
• Planning activities and active work with renters for
Preparation of special proposals on the occasion of activities.• launch promo (grown ball/flower, work of growth dolls)
• Developing unique offers to increase the traffic of races

Working with the SMM team:
• Control of the composition of the CP and the conduct of social networking
• Support and update of the site
• Create a concept of images and videos for TV and YouTube channels

Monthly advertising budget.monitoring the fulfilment of the contractual conditions regarding advertising with the renters.Accounting of the advertising budget and the provision of daily and
Monthly report.He was also involved in the objects under the instructions of the management, namely:

Aquapark of Havai
Opening of the Aquapark at 01.06
complete preparation of the event, composition of the concept, writing a script for
animation program, drawing up a plan and conducting an event, work
with subordinates (event and SMM agency)
Loyalty program for visitors for the summer and event calendar
in the aquapark.Preparing external advertising and the concept of advertising campaign.Heat the audience before opening.Preparation for the launch of external advertising in the city (boarding, branding
Transportation, rollers in public and offices)

The Hotel of Paris
Participation in the New Year’s Contest at the hotel.Search for sponsors with the award fund.Our Restaurant
work with external advertising (order branding columns in trz, work with
Designers on the Advertising Model

City Zoo and Colorite
Creation of templates for the loyalty program of visitors, information
Tables and Certificates
Director of Marketing

Project Management

My achievement
1 .Creating the right marketing documentation
The 2ndCreating a marketing team.(Contact to the work of video-production, SMM, CEO)
3 .Cooperation with Warner Brothers Ukraine - became the sponsors of the show of such films as: Indiana Jones /Meg2 /Instricted 4
… and 4.Change of positioning and submission of content in social networks
and 5.Starting Tick-Toku (video getting from 15k to 900k views, narrow-directed)
6 .TV broadcasting channel STB - "On the Knives"
7 .Start of external advertising:
4 bords / 12 video bords (screens in the center of Kyiv)
8thStarting a new website (participation and curation in development, design)
The 9.Opening 2 x new branches (preparation of all the necessary: Logotypes, brand.production, accounts and access, opening organization)
The 10.The event will be held in Kiev on the occasion of the 9th anniversary of the network.11 of 11.The loyalty system for customers
12 .Influencer Connection for Advertising Integrations
13 .Increase of income by 4.5 million (a month)
14 .Increase of new customers by 23%
15 .Start targeted advertising with a STR rate from 2.5% to 5.3% (price per click 0.04$)
16 is.Order a new design form for the entire network, handbags for customers and penyears.17 .Assistance in the construction of organizational structural processes of work (signature of employment obligations, introduction of new proposals for improving the work of the company)
18thSolving the problems of working campaigns in Google (revisions, posts, news, maps)
Description of basic obligations
Analysis and development of marketing activities: shares, sales, events.Development and implementation of processes of all categories of methods of promotion.Full responsibility for the brand and logo.Design and Creation of Branded Products
Creating and developing new channels
Developing concepts, plans and budgets for marketing activities
Developing offers to attract new customers
Promoting advertising campaigns and other activities in a variety of channels: promoting the brand in the digital sphere, conducting campaigns with leaders of opinions, implementing PR projects.Development of customer relationships, responsibility for the quality of services and communications on behalf of the brand.Budgeting and assessing the efficiency of companies.Management of the process of creating regular content for the site, social networks and other channels of communication, responsibility for the quality of content
Team formation, team management, team planning for the month/quarter, reporting on the results of the period.Choosing executives to solve a variety of brand tasks, control their jobs
Organization of production necessary for the promotion of the material (polygraphy, etc.)
Creating and implementing brand strategy, participating in creating creative solutions to promote it
Control of the assigned tasks of the subordinates
Control of payments to employees of the marketing department
Payment control for subordinates (thin interaction with the accounting system)
Set up tasks to supervisors and call center related to brand and marketing