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  1. Freelancers

Marta Boiko

Offer Marta work on your next project.

Ukraine Lvov, Ukraine
6 days 14 hours back
Available for hire available for hire
1 Safe completed
26 days 20 hours back
1 client
on the service 2 months 10 days
  • google tag manager
  • PPC Professional
  • PPC Expert
  • PPC Campaign Setup & Management
  • PPC Marketing
  • PPC specialist
Freelancer Marta B. — Ukraine, Lvov. Core skill — Contextual Advertising

Rating

Successful projects
No data
Average rating
No data
Rating
486
Contextual Advertising
179 place out of 1210

Skills and abilities

Promotion

Portfolio


  • USA (California) - Contractor for gutter repair

    Project in the niche of repair and installation of drainage systems for a local contractor in Southern California (Los Angeles, Huntington Beach, Orange County). The main task is to attract quality leads from homeowners with a high intent to order services.

    The work was focused not on the volume of traffic, but on the quality of inquiries and a stable flow of applications at a controlled cost per lead. Campaigns were built around local demand with a clear geographic focus and an emphasis on commercial inquiries.

    … Main tasks for the project:
    • complete setup of the advertising account from scratch
    • launch and optimization of Search campaigns for target inquiries
    • focus on local traffic with high intent
    • continuous optimization to reduce the cost per lead

    Result:
    a stable flow of quality applications for repair and installation services of drainage systems while maintaining the projected and controlled cost per lead.

  • Germany - Leak Detection and Emergency Repair

    Contextual Advertising
    Project in the niche of leak detection and restoration work after water damage. The main task is to attract quality inquiries from users with a high intent to order services and to increase the efficiency of advertising spending.

    Within the work, the approach to advertising has been completely restructured: from analytics to testing strategies and scaling results. Special attention has been paid to the quality of traffic and conversion rates, rather than just the volume of clicks.

    … Main tasks of the project:
    • implementation of correct conversion tracking (calls, applications)
    • optimization of advertising campaigns for targeted inquiries
    • testing different approaches and strategies to reduce the cost per lead
    • launching remarketing to bring users back

    Result:
    increase in the number of inquiries while simultaneously improving the efficiency of spending and creating a stable base for further scaling of advertising campaigns.

  • Chicago - Mental Health Clinics (Humboldt & Rogers Park)

    Contextual Advertising
    Chicago - Mental Health Clinics (Humboldt & Rogers Park)

    Responsible for the full cycle of digital marketing for two psychotherapy clinics in Chicago, operating in several neighborhoods and serving different categories of patients (individual therapy, couples, teenagers, families).

    … The main task is a stable flow of appointments for consultations at an optimal cost of acquisition.

    Key tasks:

    • Management of Google Ads campaigns for high-intent queries (therapy near me, Medicaid therapy)
    • Structuring campaigns by services, insurances, and geolocations
    • Building funnels for appointment bookings and calls
    • Focus on audiences with insurance coverage (Medicaid and other plans)
    • Optimization of landing pages to increase conversion to bookings
    • Development of localized messages for different neighborhoods in Chicago
    • Setting up tracking to monitor CPL and lead quality
    • Reducing budget wastage through optimization of search queries
    • Increasing local visibility of the clinics

    Result:
    Increase in the number of bookings, improvement in lead quality, and reduction in patient acquisition costs in a competitive medical niche.

  • Lviv - Barbershop

    Contextual Advertising
    Lviv - Barbershop | Local Lead Generation Case

    Responsible for launching and managing local advertising on Google Ads and Google Maps for a barbershop in Lviv, focusing on attracting new clients and increasing the number of bookings.

    … Main task — a stable flow of bookings at minimal acquisition cost.

    Key tasks:

    • Launching and optimizing search campaigns (Search) for local queries (barbershop near me, haircut Lviv)
    • Promotion through Google Maps to enhance local visibility
    • Building a booking funnel (calls, online bookings)
    • Working with negative keywords to filter out non-target traffic
    • Geo-targeting specific areas of Lviv
    • Bid optimization for stable CPL
    • Setting up call tracking and application tracking
    • Continuous optimization of campaigns to improve lead quality

    Result:
    Increase in the number of bookings, improvement in local visibility, and a stable flow of new clients through Google Ads and Maps.

  • House of Rejuvenation London - Aesthetic & Wellness Clinic

    Contextual Advertising
    House of Rejuvenation London - Aesthetic & Wellness Clinic

    Responsible for attracting patients and digital growth for a premium aesthetic clinic in the United Kingdom, specializing in intimate and facial rejuvenation. The clinic offers non-invasive procedures with an evidence-based approach aimed at restoring comfort, confidence, and quality of life.

    … My role was focused on attracting affluent clients for sensitive medical services while maintaining the premium positioning of the brand.

    **Key Tasks:**

    • Development and implementation of a Google Ads strategy for high-intent medical queries
    • Building conversion funnels for private medical services
    • Attracting quality patients for aesthetic and rejuvenation procedures
    • Structuring campaigns by types of services, queries, and user intents
    • Optimizing targeting for a premium female audience
    • Developing accurate and conversion-oriented messages for sensitive medical topics
    • Improving landing pages to increase bookings for consultations
    • Setting up tracking to monitor cost per acquisition and effectiveness
    • Reducing budget wastage through precise work with keywords and negative keywords

    **Result:**
    Increase in the number of consultation bookings, improvement in lead quality, and strengthening the clinic's positioning as a premium medical brand.

  • USA - Luxury jewelry

    Contextual Advertising
    USA - Luxury Jewelry

    Responsible for managing and scaling Google Ads for an American premium jewelry brand with a focus on attracting affluent customers and increasing online sales.

    … The main task is to increase revenue while maintaining advertising cost efficiency.

    Key tasks:

    • Managing Google Ads campaigns (Search, Shopping, Performance Max)
    • Building campaign structures for high-intent queries and product categories
    • Optimizing the product feed to improve visibility and CTR
    • Attracting a premium audience with high purchasing power
    • Working with search queries to reduce non-targeted traffic
    • Optimizing bids and budgets to achieve stable ROAS
    • Testing offers and creatives for the luxury segment
    • Setting up tracking to monitor revenue and performance
    • Scaling campaigns without losing traffic quality

    Result:
    Increase in online sales, improvement in ROAS, and attracting a quality premium audience in a highly competitive niche.

  • Miami — Kirova Dance Academy | Premium Dance

    Miami — Kirova Dance Academy | Premium Dance and Performing Arts School

    Responsible for attracting new students and scaling enrollments for a prestigious dance academy in Florida. The academy specializes in ballet, contemporary, and ballroom and provides professional training for children, teenagers, and future professional dancers.

    … My role focused on attracting new clients (students and parents) and positioning the academy as a premium learning center.

    Key tasks:

    • Managing Google Ads campaigns focused on parents and prospective students
    • Building enrollment funnels for children's programs, pre-ballet, and professional tracks
    • Structuring campaigns by dance styles, age, and skill level
    • Promoting premium training (Vaganova method, competition preparation)
    • Optimizing local targeting to attract families in key areas
    • Developing conversion messages (awards, instructors, student achievements)
    • Improving landing pages to increase sign-ups for trial classes
    • Setting up tracking to monitor acquisition costs
    • Reducing budget wastage through precise keyword selection and segmentation

    Result:
    Increase in enrollments, improvement in lead quality, and strengthening of the academy's positioning as a premium dance training center.

  • Southern California - Gutter Repair Contractor

    Contextual Advertising
    Southern California - Gutter Repair Contractor | Lead Generation Case

    Responsible for launching and optimizing Google Ads for a roofing and gutter repair contractor with a focus on attracting local customers with high intent to order.

    … Main task - a stable flow of applications at a controlled cost per lead.

    Key tasks:

    • Launching and managing search campaigns (Search) for hot queries (repair, installation, near me)
    • Building a lead generation funnel (calls and website applications)
    • Structuring campaigns by services (gutter repair, roof repair, installation)
    • Deep optimization of search queries and negative keywords
    • Local targeting for specific cities and service areas
    • Bid and budget optimization for stable CPL
    • Setting up call tracking and application tracking
    • Continuous optimization to improve lead quality

    Result:
    Stable flow of applications from local customers, reduced cost per lead, and attracting high-intent queries in the competitive home services niche.

  • Redlands Public Market — California | Retail & Dining company

    Contextual Advertising
    Redlands Public Market — California | Retail & Dining Company

    Responsible for digital promotion and visitor engagement for a historic public market and entertainment space in downtown California. The space combines food courts, local brands, events, and cultural activities, targeting both locals and tourists.

    … My role focused on increasing traffic, event attendance, and brand recognition in the competitive niche of entertainment and gastronomy.

    Key tasks:

    • Managing Google Ads campaigns to promote events, venues, and entertainment activities
    • Building local funnels for attracting visitors, families, and tourists
    • Structuring campaigns by categories (food halls, events, concerts, markets)
    • Promoting seasonal activities, events, and community events
    • Optimizing geo-targeting to attract local and tourist traffic
    • Developing creatives and messages with an emphasis on atmosphere and unique experience
    • Optimizing landing pages to increase event views
    • Setting up tracking for analyzing attendance and engagement
    • Reducing budget leakage through audience and keyword optimization

    Result:
    Increased location recognition, higher event attendance, and strengthened positioning as a must-visit place for leisure and entertainment in the region.

  • Global - Mobile applications | App Growth case (Selin)

    Contextual Advertising
    Global - Mobile Applications | App Growth Case (Selin)

    Responsible for launching and scaling Google App campaigns for the Selin mobile application with a focus on increasing installations and active users in global markets.

    … Main task - increasing the number of quality installations at a controlled cost (CPI) and enhancing user engagement.

    Key tasks:

    • Launching and optimizing Google App Campaigns (UAC)
    • Scaling campaigns in the USA, Europe, and Latin America
    • Localizing campaigns for different markets and audiences
    • Optimizing for target actions (installs / in-app events)
    • Working with creatives to increase CTR and conversion to installation
    • Analyzing audiences and user behavior
    • Optimizing bids to achieve stable CPI
    • Setting up tracking (Firebase / GA4) to assess user quality
    • Continuous scaling of campaigns without loss of efficiency

    Result:
    Increase in the number of installations, improvement in user quality, and effective scaling of campaigns in global markets.

  • Vancouver — Wedding Boutique

    Contextual Advertising
    Vancouver — Wedding Boutique

    Responsible for launching and managing Google Ads for a wedding boutique in Vancouver, focusing on attracting brides ready to book appointments in the showroom.

    … Main task — ensure a steady flow of meeting bookings at a controlled cost per lead.

    Key tasks:

    • Launch and optimize search campaigns for high-intent queries
    • Build a funnel for showroom appointments
    • Structure campaigns by query types (wedding dress, bridal boutique, fitting)
    • Work with negative keywords to filter out non-target traffic
    • Local targeting of an audience with high purchasing power
    • Optimize bids and budget for stable CPL
    • Develop offers (fitting, consultation, limited slots)
    • Set up tracking to monitor bookings and calls
    • Continuous optimization of campaigns to improve lead quality

    Result:
    A steady flow of showroom bookings, reduced cost per lead, and attracting customers with high purchase intent.

  • Leading Education - Oxbridge & Top University Admissions Program

    Leading Education - Oxbridge & Top University Admissions Program

    Responsible for digital marketing and student recruitment for a British educational project specializing in preparation for admission to Oxbridge, medical, and top universities. The program is based on expert guidance and proven strategies for admission to competitive educational institutions.

    … My role focused on attracting high-intent students and parents seeking professional support for admission.

    Key tasks:

    • Development and management of Google Ads campaigns for competitive educational niches
    • Building engagement funnels for consultations and registrations in the program
    • Structuring campaigns by program types, learning goals, and preparation levels
    • Attracting quality leads (students and parents) with high intent to enroll
    • Optimizing conversion paths to increase consultation sign-ups
    • Developing strong offers (exclusivity, competition, free opportunities)
    • Improving landing pages to enhance trust and conversion
    • Setting up tracking to monitor lead quality and acquisition costs
    • Reducing budget waste through precise keyword and search query management

    Result:
    Increase in the number of quality applications, improved conversion rates, and establishment of a stable flow of leads in a competitive educational niche.

  • Los Angeles — Facial Massage Salon

    Contextual Advertising
    Los Angeles — Facial Massage Salon | Lead Generation Case

    Responsible for launching and optimizing Google Ads for a facial massage salon in Los Angeles, focusing on attracting clients with a high intent to book.

    … My task is to build a stable flow of bookings at a controlled cost of acquisition.

    Key tasks:

    • Launching and managing search campaigns (Search) for hot queries
    • Building a booking flow for procedures
    • Deep optimization of search queries and negative keywords
    • Local targeting of high-income audience
    • Bid and budget optimization for stable CPL
    • Working with offers (facial massage, skin care, anti-aging)
    • Setting up tracking to monitor bookings and calls
    • Continuous optimization to reduce non-target traffic

    Result:
    Stable flow of bookings, reduced cost per lead, and attracting clients with a high intent to book.

  • Ukraine — Resolution School | English Language School

    Contextual Advertising
    Ukraine — Resolution School | English Language School

    Responsible for attracting new students and scaling enrollments for an English language school focused on practical language learning for adults and teenagers.

    … My role was centered on generating a steady flow of applications and optimizing customer acquisition costs.

    Key tasks:

    • Managing Google Ads campaigns (Search) to attract hot demand
    • Building funnels for trial lessons and consultations
    • Structuring campaigns by English level and learning goals
    • Processing search queries and negative keywords to reduce non-target traffic
    • Developing conversion offers (trial lesson, quick results, speaking practice)
    • Optimizing landing pages to increase conversion to enrollment
    • Setting up tracking to monitor CPL and lead quality
    • Continuous optimization of campaigns to reduce application costs

    Result:
    Increase in the number of applications, decrease in lead cost, and establishment of a stable channel for attracting students through Google Ads.

  • Ontario, Canada — Speakedia | Online School of French Language

    Contextual Advertising
    Ontario, Canada — Speakedia | Online French Language School and Exam Preparation

    Responsible for attracting clients and scaling online sales for a French language school that offers intensive conversation practice programs and preparation for official exams. The school works with children, teenagers, adults, and professionals, including business French.

    … Key tasks:

    • Managing Google Ads campaigns to attract students and exam candidates
    • Building funnels for trial lessons and free level assessments
    • Structuring campaigns by age, learning goals, and preparation needs
    • Promoting intensive conversation French programs and exam preparation courses
    • Attracting students to take official exams (TEF, DELF, TEFAQ, OQAF)
    • Developing conversion offers focused on quick results and expertise
    • Optimizing landing pages to increase sign-ups for trial lessons
    • Setting up tracking to monitor cost per acquisition and lead quality
    • Reducing budget wastage through precise keyword targeting and user intent

    Result:
    Increase in the number of students, growth in sign-ups for trial lessons, and strengthening the school's positioning as an effective and accessible way to learn French and pass exams.
Show more 1 job

Reviews and compliments on completed projects 1

8 May 181 USD
Google Ads for beauty salons

Quality
Professionalism
Cost
Contactability
Deadlines

I am very satisfied with working with Marta. She set up the advertising quickly and efficiently. I received many new clients for my beauty salon.

If you are looking for a good specialist in Google advertising, Marta is an excellent choice!

Vadym Holova | Personal

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