Volodimir Maibohin
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200 USD Promotion of the brand of useful sneakers "Fuchipsy"
Social Media Advertising
The first stage of the advertising campaign began with the warmest CA - visitors and customers of the online store. He offered this CA various actions, encouraged the purchases of futures on the site, due to the quarantine measures that make the shuttles to the store unsafe.
-Parallelly started working with cold CA - created a similar audience to brand customers who already bought. Thus, it allowed the FBI algorithm to find a similar audience on interests and behavior. This audience was very conversive.
Break CA into segments and show advertising on interests and behavior.
… The Results:
1 . The budget is $750
2nd Conversions to sale 262 (up to 10 times)
Three CPM of $3.5
4 . The advertisement was viewed by 215104 people.
and 5. 2825 outgoing clicks (the number of people passed through the advertisement)
6 . More than 250 new subscribers on Instagram
7 . 1096 packages sold.
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200 USD The Thunder Salon in Moscow
Social Media Advertising
The tasks:
Creating a loyal audience, forming product knowledge, increasing confidence
Increased applications on the website https://amelistudio.com
Increased subscription base (Instagram, Facebook)
… Increased customer base
Created the structure of the advertising campaign and distributed the advertising budget between the “cold” and “heat” audience.This allowed to exclude the re-buy of a warm audience and allowed to save the advertising budget.It distinguishes three main audiences by age:
25-34 is an economic segment.They want faster and cheaper.They remove the apartment or just enter a new repair, build and so on.They believe that all gardens and salons are the same, they like to beat prices.
35-44 - elective, open to the new, want individuality, love the combination of one object with another.We appreciate quality, trust, and guarantees.They are ready to spend money, but want to understand why.If something connects them, they don’t think long.45-61 - People who know what they want, do not have to invent anything.They can themselves.They are looking for quality price.Something new for them is fear, panic, but if correctly presented - they show great interest, but they don't always agree.The main thing for them is comfort, comfort, practicality, durability.They are attracted by responsibility, kindness, values, quick solution to their tasks, variability, and good price.On the basis of allocated audiences, he developed a communication strategy, created messages and a list of hypotheses with which he worked throughout the project.I have allocated three messages for each age category accordingly.For each audience, it has allocated its targeting sets according to the messages that have been created.This allowed to improve communication with the audience and get more applications.Creatives should be relevant to the communication strategy and engage in the first seconds.In this case, different creatives were tested and the best CTR 2% and above were selected.-For the increase of applications on the website https://amelistudio.com was launched retargeting.With the help of the pixel and the gathered audiences with this tool, the return of all the people who visited the site, the Instagram account and the business page of the FBI studio Ameli occurred.A gateway was created by which the user advanced through the site from viewing the content to the final purpose - ordering services (leaving the application).Thus, the work was done with a warm audience and applications were collected on the site.To work with the “cold” audience and show advertising, the target “Messages” was selected in the direct Instagram or messenger.This format allowed to enter a dialogue with the visitor and tell him more detail about the services of the company, as well as understanding his need to make him a profitable offer for him.In 2 months of work, two advertising campaigns were launched with the aim of Communication and Retargeting.There were 5 groups of ads and 10 ads.And also promoting 7 posts on Instagram.The following results were obtained.The amount spent is 125,000 r.- 85 initiated letters
19195 showed
-CPM RK Messages - 602r., CTR 2%
-CPM RK Retargeting - 643r.,CTR 7.4%
42 new contacts
14054 interactions with the publication.This means that advertising involves and attracts.People like and see, write comments, repost.--8482 unique target clicks (total 3100)
578 of the publications.This means that people liked the advertisement and they saved it to return to it a little later.81 Reports
-2431 visits to the Instagram profile
- 57 clicks on the website
240 new subscribers to Instagram accounts
24 applications on the website
The advertisement was shown to 3 main audiences: interests of Moscow+Moscow.pl, by behavior of Moscow+Moscow.and obl.And also retargeting (to those who have communicated with the brand over the past year through Instagram, FB page, advertising or website.
Activity
| Latest proposals 3 | Budget | Added | Deadlines | Proposal | |
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Опытный таргетолог
113 USD
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Реклама стоматологии в Фейсбук и инстаграм
113 USD
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Ищу специалиста по таргетированной рекламе
153 USD
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