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  1. Freelancers

Nataliya Starovoyt

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Nataliya hasn't been on the service for a while.
But on Freelancehunt, there are also 1211 freelancers in category Contextual Advertising, who will professionally and timely complete a project of any complexity.

Ukraine Kharkiv, Ukraine
5 years back
Available for hire available for hire
on the service 6 years
  • Freelancer
  • freelancehunt
  • Merchant center
Freelancer Nataliya S. — Ukraine, Kharkiv. Core skill — Contextual Advertising

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Successful projects
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Rating
175

Skills and abilities

Promotion

Portfolio


  • Promotion of the Medical Center

    Contextual Advertising
    The goal
    • Increase the number of calls, while reducing their cost.

    The original settings
    … • Create a location in Google My Business.
    • Google Search Console is installed.
    • To correctly evaluate the results has been connected to CallTracking, for such projects it is necessary.
    • Google Analytics has all the necessary remarketing targets and audiences as well as traffic filters.
    • Configurate a cast report in Google Data Studio for comprehensible communication with the customer.

    Set up and optimize search, media and video campaigns in Google Ads for medical clinic

    Firstly, search campaigns were gathered, the segmentation of campaigns was based on medical specialties. Further, remarketing on dynamic search ads (RDSA) was set with special attention to writing and testing text and graphic ads.

  • Comprehensive promotion of hotel in Kharkiv

    Contextual Advertising
    Structure of Account
    Campaigns were grouped by geography, common thematic keys (Kharkov hotels, etc.)Keywords in which streets and districts are present, competitors (keywords related to the names of competing hotels) and brand
    and requests.
    For each of the campaigns, in addition to competitors and brand requests, alpha and beta campaigns were made.
    … Promotion
    We aim to improve the following KPIs:
    • Advertising CTR and Keyword Quality Indicator – using Advertising A/B testing and grouping Keywords under different ads headlines.
    • Correction of rates for devices, days of the week and time of the day, locations.
    • Study the potential of advertising - using percentage indicators of the results in the search network and auction statistics.

Activity

  Latest proposals 3
Настроить новую РК на корпусную мебель в Google Adwords
102 USD
Google Adwords
23 USD
Ведение и контроль контекстной рекламы
18 USD