Nazarii Gerasimyuk
Offer Nazarii work on your next project.
Private message
Offer work
Kyiv,
Ukraine
5 months 3 days back
available for hire
1 Safe completed
11 months 22 days back
1 client
age 20 years
on the service 1 year
Rating
Successful projects
Average rating
Skills and abilities
Programming
Services
Portfolio
-
34 USD Store audit on Rozetka
Website SEO Audit
Client: EcoMug (fictitious brand of eco-friendly tableware)
Store type: Seller on the Rozetka marketplace
Audit goal: Identify growth points to increase sales, improve product visibility, and enhance store trust
… 1. Overall assessment
Store status: Active
Assortment: ~30 SKU (thermal mugs, bottles, sets)
Rating: 4.4 / 5
Number of reviews: low (less than 3 per product on average)
Visual part: logo and banner added, but not in a unified style
2. SEO and product titles
Problems:
Titles are unstructured, often without keywords:
"Thermal mug 450 ml blue" instead of
"Eco thermal mug EcoMug 450 ml, blue, stainless steel, mug with lid"
Recommendations:
Use a title template: [Category] [Brand] [Key parameters]
Analyze queries via Rozetka search and Google Trends
3. Descriptions and specifications
Problems:
Often used 2–3 general sentences without benefits, no formatting
Some products lack filled specifications (not filterable in categories)
Recommendations:
Add unique descriptions focusing on:
Unique Selling Proposition (eco-friendliness, warranty, style)
How to care for the product
Problems it solves (e.g., “leak-proof, convenient in a bag”)
Fully fill out technical specifications (weight, volume, material, country, etc.)
4. Photos and visual content
Problems:
Some photos — on a white background without context, some blurry
Lifestyle content missing
Recommendations:
Minimum 4–5 photos per product:
1–2 on a white background
2–3 in interior or in hands
Create one infographic with benefits (e.g., “keeps heat for up to 8 hours”)
5. Reviews and trust
Problems:
Low number of reviews, no photos
Some products have no interaction at all
Recommendations:
Actively encourage customers to leave reviews (via email, insert in package)
Respond independently to questions in product cards
6. Store UX
Pros:
Logo, name, banner present — recognizable brand
Delivery and warranty info filled
Categorization present: “Thermal mugs,” “Sets,” “Bottles”
Cons:
Banner not adapted for mobile
Category names do not highlight the brand’s USP
Recommendations:
Add a responsive banner with text (e.g., “Thermal mugs that keep heat for 8+ hours”)
Focus on gift sets during seasonal periods
7. Sales and logistics
Findings:
Some products marked as “out of stock” — lowers overall store rating
No quick response to orders (manual processing 12–24 hours)
Recommendations:
Use automated order processing (via CRM or Rozetka API)
Monitor stock availability — better to remove outdated products
Add popular delivery options: Ukrposhta, courier
Conclusion
Strengths:
Brand has potential, has its visual identity
Store rating is sufficiently high
Product is interesting, niche
What to improve in the near future:
Structure product titles and SEO
Fully fill out descriptions and specifications
Work on visual content and reviews
Automate order processing
-
225 USD LUNARIO — handmade eco-candle shop
About the brand
LUNARIO — a craft brand of natural soy wax candles. The main audience is women aged 25–40 who value aesthetics, eco-friendliness, and atmosphere.
Lviv
Platform: Shopify
… Website: unavailable due to NDA
Client's task:
Develop a full-fledged Shopify store "turnkey"
Create a unique, minimalist design
Make user experience convenient for mobile
Connect payment, delivery, order tracking
What has been done:
Technical part:
Installed Shopify theme Dawn (customized)
Created custom sections: "New Arrivals" block, "Gift Sets" block, photo reviews
Connected Shopify Payments, Nova Poshta API, and UkrPoshta
Integrated Google Analytics, Facebook Pixel, and Klaviyo
Design:
Adapted to LUNARIO branding: colors (beige, soft pink, dark green), fonts with accents
Made mobile adaptation
UX optimization: quick filter, reviews below products, "quick order"
Results (2 weeks after launch):
First 20 orders without advertising (via Instagram and email subscription)
Loading time: 1.8 seconds
Mobile UX: 93/100 (PageSpeed Insights)
Average check: 820 UAH
Feedback:
"The store looks like from Pinterest — exactly the aesthetic we wanted. Everything works, customers praise the convenience. Very satisfied!"
— Olena, founder of LUNARIO
-
90 USD MODALUX/ Google Ads
Social Media Advertising
Advertising campaign (Google Ads)
Goal:
Increase online sales
… Reduce CPA to 100 UAH
Launch dynamic remarketing
Campaigns:
Shopping campaign with Google Merchant Center feed
Performance Max (for a new audience)
Remarketing in the Display network
Search campaigns for branded and category queries
A/B Testing:
Ad description variants
Model images vs flat-lay format
Results (after 30 days):
Metric Before After
Conversions 37 129
CPA 157 UAH 89 UAH
ROAS 3.2 6.1
Search CTR 2.1% 5.4%
Remarketing sales 0 46
Feedback:
"Thanks to a well-planned ad launch, we reached stable profit within a month and started scaling. Everything is transparent, reporting is excellent."
— Anna, owner of Modalux
Reviews and compliments on completed projects 1
16 June 2025
23 USD
Conduct an audit and improve the brand's YouTube channel
Quality
Professionalism
Cost
Contactability
Deadlines
It was a pleasure to work, satisfied with the project. Was always in touch, approached the work very responsibly. Thank you!
|