Pavlo Lyahov
Offer Pavlo work on your next project.
Private message 
Kharkiv,
Ukraine
2 months 2 days back
available for hire
age 29 years
on the service 4 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: advanced
English: intermediate
Polski: pre-intermediate
Skills and abilities
Promotion
Portfolio
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267 USD Case: Attracting customers for the laser epilation salon
Social Media Advertising
In this case I’ll tell you how I adjusted the advertising for the laser epilation salon.The tasks that the customer has made
Attract customers to the salon for laser epilation services
Preparation
1 .Offer
… In the course of the work, several offers were used:
Discount on the epilation of the whole body (for the first visit)
Discount on the epilation of 2 zones (for first visit)
45% discount on laser epilation, for any area
Also, the offers were further elaborated not only for the first visit, but for the entire course.The 2ndSelection of the purpose of the advertising campaign
Conversions (on a ticket)
Generation of Leaders
2.1 The Roof
Since the site was in development, it was initially proposed to protest two guns:
Quiz and Lead-Form
3 .Setup of advertising campaign
3.1 Segmentation of the audience
Detailed Targeting
The interests:
Direct interests (laser epilation, epilation, shugaring)
Cosmetic Interests (Salon of Beauty, Beauty, Cosmetology)
Cold audience (without interests)
Look-alike audiences
1 to 3 percent
3 – 7%
7 to 10 percent
Auditorium of retarget
and 4.Results
The lost:
1801,27 $
received by:
309 applications at the price of $5.83
Conversion from the application to the record ≈70-75% (this indicator changed depending on the month)
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334 USD Case - EuroSLD Online School
Social Media Advertising
About the project:
Online Schools
HTTPS www.eurosld.com
The indicators:
… Advertising budget: €992.64
Number of Applications: 227
The sale: 13
Task of the project:
1) Connecting customers to online learning
2) The customer price should not exceed €100
What was done:
1) Started advertising campaigns in different countries:
- for African countries (20% of the budget)
- for European countries (80% of the budget)
2) Show themselves efficient and profitable
3) Optimize rk by country
The following are the most successful campaigns:
Increase of budget
The top rk
Developing new communications
The Results:
Price per application: 4.37 €
Price for sale: 76.3€
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334 USD Case: Sale of EVA-covers
Social Media Advertising
About the project:
Production of car roofs from EVA material
The Task:
Increase the volume of cold traffic at the price of 5$ cheap, so that with current conversion indicators from the request to the sale, the price for the shipment of the goods was up to 9$
… Problems that I have faced:
When scaled through the inside of one advertising cabin increased the price per application / sale
When launching from other advertising accounts were blocked
How to solve the problem:
Other websites were scaled.
Advertising on large volumes on different websites
On the sites set different prices, thus made retarget and those people who didn't buy from the first site.
Used by websites:
HTTPS://eva-trade.in.ua/
https://evatrade.com.ua/
HTTP://eva-lux.in.ua
The Results:
Advertising budget: $61,732,92
Number of Applications: 15 094
Number of purchases: 7 547
The average price of the application: 4,09$
Average purchase price: $8.8
Average check: 1200 UAH ≈ 44,4$
Revenue: 335 086,8$
ROAS: 542.8 %
Activity
| Latest proposals 5 | Budget | Added | Deadlines | Proposal | |
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Lead generation on trusterase.de
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Advertising setup for English language school
800 USD
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Advertising setup for English language school
800 USD
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Performance marketer, Meta Ads store expert at Shopify
577 USD
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Specialist in Advertising Campaign
334 USD
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