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Oleksii Kalinichenko

Sleeping face
Oleksii hasn't been on the service for a long time.
But on Freelancehunt, there are also 1213 freelancers in category Contextual Advertising, who will professionally and timely complete a project of any complexity.

Ukraine Kharkiv, Ukraine
6 years back
Available for hire available for hire
age 36 years
on the service 6 years

Rating

Successful projects
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Average rating
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Rating
273

Skills and abilities

Portfolio


  • Advancing the hotel in Google Ads

    Contextual Advertising
    Customer: four-star hotel in Kharkiv
    Purpose: Reduce booking costs without losing the number of reservations
    Duration: 1 month
    Result: Reduction in booking costs by 19%, increase in number of reservations by 17%

    The KPI:
    1) Advertising CTR and Keyword Quality Indicator - using A/B Advertising Testing and Keyword Grouping under different ads headlines.
    2) Correction of rates for devices, days of the week and time of the day, locations.
    3) Study the potential of advertising - using the percentage indicators of the results in the search network and the statistics of auctions.
  • Promotion of the online store of car parts

    Contextual Advertising
    1 . First of all, the e-commerce and sales wheel were set (course > ordering page > ordered).
    2nd Adjusted the collection of the audience for remarketing on the abandoned basket.
    Three The calculable ROMI (marketing investment return rate) and the advertising campaign report on this indicator are created.

    The Results:
    39% optimization of the advertising budget
    32% increase in income
    172% increase in ROI from advertising
  • Advancement of medical clinic in Google Ads

    Contextual Advertising
    1 .The site is created on Google My Business.2ndIt is Google Search Console.ThreeTo correctly evaluate the results has been connected to CallTracking, for detailed projects it is necessary.4 .Google Analytics has all the necessary targets and remarketing audiences as well as traffic filters.and 5.The casting report is set in Google Data Studio for comprehensible communication with the customer.Firstly, search campaigns were gathered, the segmentation of campaigns was based on medical specialties.Further, remarketing was set by scenarios that included search, banner and video advertising.Special attention was paid to writing and testing text and graphic ads.In our understanding to describe in detail everything that was done in the project is not quite correct, as it concerns the customer’s commercial information (not despite the fact that in our cases we do not write the names of companies), so we display in the case only quality indicators that are shown in interest and we bring screenshots from Google Analytics.

Activity

  Latest proposals 10
Контекстна реклама для інтернет магазину
61 USD
Реклама google shop
45 USD
Настройка отслеживания формы в Аналитике через GTM
6 USD
Улучшить продаваемость продукта
34 USD
Cоздание группы объявлений в Эдвордсе
50 USD
Настройка и последующее сопровождение Google Merchants и Google Ads
56 USD
Set up a company in Google AdWords
34 USD
Настройка Google Adwords (сайт стомат-кабинета)
34 USD
Настройка мерч центра в контекстной рекламы.
45 USD
Set Google Ads for the Furniture Salon
113 USD