Oleksii Kalinichenko
Rating
Skills and abilities
Promotion
Portfolio
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Advancing the hotel in Google Ads
Contextual AdvertisingCustomer: four-star hotel in Kharkiv
Purpose: Reduce booking costs without losing the number of reservations
Duration: 1 month
Result: Reduction in booking costs by 19%, increase in number of reservations by 17%
…
The KPI:
1) Advertising CTR and Keyword Quality Indicator - using A/B Advertising Testing and Keyword Grouping under different ads headlines.
2) Correction of rates for devices, days of the week and time of the day, locations.
3) Study the potential of advertising - using the percentage indicators of the results in the search network and the statistics of auctions.
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Promotion of the online store of car parts
Contextual Advertising1 . First of all, the e-commerce and sales wheel were set (course > ordering page > ordered).
2nd Adjusted the collection of the audience for remarketing on the abandoned basket.
Three The calculable ROMI (marketing investment return rate) and the advertising campaign report on this indicator are created.
… The Results:
39% optimization of the advertising budget
32% increase in income
172% increase in ROI from advertising
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Advancement of medical clinic in Google Ads
Contextual Advertising1 .The site is created on Google My Business.2ndIt is Google Search Console.ThreeTo correctly evaluate the results has been connected to CallTracking, for detailed projects it is necessary.4 .Google Analytics has all the necessary targets and remarketing audiences as well as traffic filters.and 5.The casting report is set in Google Data Studio for comprehensible communication with the customer.Firstly, search campaigns were gathered, the segmentation of campaigns was based on medical specialties.Further, remarketing was set by scenarios that included search, banner and video advertising.Special attention was paid to writing and testing text and graphic ads.In our understanding to describe in detail everything that was done in the project is not quite correct, as it concerns the customer’s commercial information (not despite the fact that in our cases we do not write the names of companies), so we display in the case only quality indicators that are shown in interest and we bring screenshots from Google Analytics.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Контекстна реклама для інтернет магазину
61 USD
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Реклама google shop
45 USD
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Настройка отслеживания формы в Аналитике через GTM
6 USD
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Улучшить продаваемость продукта
34 USD
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Cоздание группы объявлений в Эдвордсе
50 USD
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Настройка и последующее сопровождение Google Merchants и Google Ads
56 USD
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Set up a company in Google AdWords
34 USD
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Настройка Google Adwords (сайт стомат-кабинета)
34 USD
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Настройка мерч центра в контекстной рекламы.
45 USD
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Set Google Ads for the Furniture Salon
113 USD
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