Oleg Demkovich
Offer Oleg work on your next project.
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Offer work 
Lvov,
Ukraine
11 months 12 days back
available for hire
age 23 years
on the service 2 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
English: upper-intermediate
Skills and abilities
Design & art
Photo, Audio & Video
Portfolio
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451 USD Ice generation for Online school | AVS
Social Media Advertising
2891 applications at $0.39 each in 14 days for an online school
ABOUT THE PROJECT
AVS Accounting Online School. They have numerous courses, mini-courses, and conduct free webinars on various topics for accountants every week.
… The main task of the school is not just to provide information, but to develop real accounting skills in the client, for which they are willing to pay in the market.
OUR MAIN TASKS
Generate a steady flow of applications for free webinar series every week
Adhere to established KPIs for leads that do not exceed acceptable limits
CHALLENGES:
We started from scratch with advertising accounts because the client did not provide them to us
We spent a long time dealing with purchased accounts, faced blockages, both in accounts and cards, had a very low daily limit for Facebook ad spend, which hindered our work (as we were supposed to spend around $3000 per month, but in fact, we only spent about $600)
We had an issue with lead profitability in the client's CRM (out of 200 leads, only 30 were reflected by UTM tags, which is nonsense). We spent 2 weeks solving this problem, applying all possible solutions to rectify the situation
We experienced a significant drop in campaigns after testing a new design + Facebook reduced our daily ad spend limit
WHAT WE DID:
Conducted a full analysis of competitors' activities, identified the strengths and weaknesses of our client
Built a targeting funnel to generate applications
Developed a communication strategy, tested many different offers, made constant replacements until we found a working connection
Resolved all issues with advertising accounts, brought the project to a normal level, minimized possible risks from Facebook, warmed up the purchased accounts quite well. Achieved a normal CPL on practically all launches
RESULTS
Budget: $1197.57
Reach: 116,183
CPL: $0.39
Number of applications: 2891
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451 USD Construction of spa zones | Efir
Social Media Advertising
Stable lead generation for the company Efir
#FacebookAds #leadgeneration
… ABOUT THE PROJECT
The company is engaged in the construction of saunas/spa complexes turnkey, as well as sauna decoration (when there is already a room). The assortment includes materials from different parts of the world that have unique properties and beneficial effects, wood is mainly used from Ukrainian breeds.
OUR MAIN TASKS
1. Coverage of a large number of affluent people
2. Generating leads for the purchase/decoration of SPA
CHALLENGES:
1. Quite an expensive service, expensive product. Initially, it was difficult to reach the target audience we needed, so we conducted numerous tests, "played" with communication/creatives/campaign settings
WHAT WE DID:
1. Conducted a full analysis of competitors' activities, found that they are very weak compared to our client, both in terms of services/main product and landing pages
2. Built a targeting funnel to generate leads
3. Developed a communication strategy based on the company's branding and communication with the target audience, tested many different offers, made constant replacements until we hit the mark and found a working connection
RESULTS
Budget: $1754.60
Reached: 178,888
Lead generation budget: $1704.53
Number of leads: 244
Cost per lead: $7.19
Number of sales: 8
ROMI: 1941.08
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451 USD LEAD GENERATION FOR BUSINESS CLUB | PBC
Social Media Advertising
Promotion of a business club through targeted advertising
#FacebookAds #leadgeneration
About the project:
Young business club in Lviv. The most active business community for entrepreneurs under 30 years old.
…
Main tasks:
Bring new people to the club in Lviv. Generate a flow of new applications from social networks (Inst, FB).
Launch a new product in Lviv - test drive of the business club.
Pitfalls:
Applications may come from people who do not have a business;
Since this is a local business, ad campaigns quickly "burn out."
What we did:
Analyzed the target audience;
Competitors;
Built CJM;
Created a strategy with several landing pages;
Prepared advertising layouts for each of the products.
Results:
Successfully launched both products and found new effective connections in campaigns.
Figures:
Budget: $2438.18
CPC / CPM all: $1.39 / $0.10
CTR / CTR all: 0.49% / all 0.70%
Leads: 149
Cost per lead: $16.36
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383 USD King Workshop | Furniture Manufacturer
Social Media Advertising
Sales through Instagram
#FacebookAds #instagram
Sales: 112
Cost per sale: $13.63
…
About the project:
The company produces all types of custom-made furniture for the home, focusing on shoe racks, benches, chairs, and folding tables.
Main tasks:
The advertising was not satisfactory, so our task was to reduce the cost per lead and increase the profitability of the ads.
Challenges:
Since we used the "message in direct" objective, there could be low-quality leads and low conversion to sales.
What we did:
Analyzed the target audience;
Studied competitors;
Built a Customer Journey Map (CJM);
Created an advertising launch strategy;
Developed static and video creatives to find the most effective approach;
Launched campaigns for direct messages to generate leads immediately, as well as traffic campaigns to increase page visibility and audience for further engagement and purchases.
Numbers:
Budget: $1527.29
CPC / CPM all: $0.18 / $0.13
CTR / CTR all: 2.18% / all 3.12%
Leads: 300
Cost per lead: $5.09
Sales: 112
Cost per sale: $13.63
Average order value: $200
Revenue: $26,600
ROMI: 13.17
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428 USD Franchise EDES
Social Media Advertising
Sold 16 franchises through target
#FacebookAds #leadgeneration
Income: $46,500
ROMI: 18.40%
… Cost per lead: $2.63
Budget: $1946.31
Leads: 735
Sales: 16
Cost per sale: $121.64
About the project:
Franchise of a unique product in the Ukrainian market - kurtos kalacs. Currently, this is the first kurtos kalacs franchise in Ukraine (traditional Hungarian bakery). At the time of the franchise launch, the company also had its own establishment in Lviv, which was very successful.
Main tasks:
Since this is a unique product and the first franchise, we needed to start by informing about the existence of the franchise;
Show that this is a unique product;
And also show that this is a profitable business;
The result of the previous tasks should have been qualified inquiries to buy the franchise and subsequently sell the franchise in Ukraine.
Challenges:
People may not understand the product and receive detailed information only during consultations;
Long decision-making cycle for purchase;
Long cycle of agreeing on details, payment, and transfer of rights, so profitability can only be calculated after 2-3 months.
What we did:
Analyzed the target audience;
Competitors - similar franchises (bakeries with standard baking);
Built CJM;
Created a strategy for selling the franchise;
Created different communication with the target audience to determine the most understandable and effective.
We managed to successfully launch the project from the first month, find the most effective connections, and maintain a low cost per lead.
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428 USD Delivery of food | MIA SUSHI
Social Media Advertising
EARNED 348,155 UAH BY INVESTING $1,663
#FacebookAds #ecommerce
Number of sales: 703
Sales value: $2.36
… Average check: UAH 495.24
Profit: UAH 348,155
Advertising budget: $1,663.44
About the project:
MIA SUSHI - sushi delivery in the city of Khmelnytskyi, an offline establishment with minimal seating
Slogan: Premium quality at an affordable price - offers were built around this at first
Main tasks:
✓ Bring people to delivery
✓ Repeat purchases
✓ Brand loyalty formation
About cooperation:
We have been working with delivery since the very opening (November 2022).
Throughout our cooperation, we tried a bunch of different approaches to find the one that would bring the most purchases.
After a series of tests, we noticed a pattern:
1. Only Instagram placement is relevant to us
2. Pouring the audience through branded videos - campaign traffic - converts a good number of purchases (and if stimulated by remarketing)
We achieved a consistently good indicator over 5 months of cooperation - (hello to everyone who leaves after 1 month because they don't know what else to launch)
From March 15 to April 25, a conversion campaign with feedback from an influencer was launched, which brought in 170 purchases at $2.26 each.
With expenses of $400, we received income of UAH 85,175 (~$2,260).
Several creatives:
Overall performance:
Conversion campaigns from March 15
Number of sales: 703
Sales value: $2.36
Average check: UAH 495.24
Profit: UAH 348,155
Advertising budget: $1,663.44
We will also spend a % of the budget on brand campaigns
Advertising budget: $847.26
Avg. CTR: 1.6%
Coverage: 278,134
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428 USD Selling women's clothing through one-page websites
Social Media Advertising
#FacebookAds #social_networks
ABOUT THE PROJECT
Specializing in women's clothing and offering a wide range of sizes so that every client can find something perfectly suitable for themselves. The store offers sizes from 44 to 62 so that clients can choose what suits them. They understand how important it is for clothing to fit perfectly, so they offer a service of free cash on delivery shipping, as well as the possibility of returning or exchanging goods in case clients are not satisfied with their choice.
… Tekalux offers not only a convenient and secure way of shopping, but also individual models that help women stand out from the crowd. The products are created with the highest attention to detail and the latest fashion trends.
OUR MAIN TASKS
Take the clothing store to a new level in terms of purchase quantity
Work on brand perception of the target audience
CHALLENGES:
Long search for a working connection, conducted many test campaigns, used at least 3-4 different variations of creatives, of which only a few yielded good results
Quite high competition, low average check, not very high-quality product, which also became a hindrance in the initial launches and resulted in most rejections via mail (people do not pick up the goods)
Products are sewn only once without repeats, which is also a major problem in this clothing segment
WHAT WE DID:
Built a strategy considering CJM and CustDev
Outlined strong communication, developed unique offers, created quite interesting creatives resembling luxury brands (although the clothing of this store does not entirely correspond to this positioning)
After many tests, found a winner that yielded a good number of leads at a low cost throughout the day
RESULTS
Budget: $989.71
Reach: 87,647
Number of leads: 206
Cost per lead: $4.34
Number of sales: 135
Cost per sale: $7.16
Revenue: 162,000 UAH
ROAS: 413%
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406 USD Delivery of sushi | Ocean sushi
Social Media Advertising
EARNED $28,544 for SUSHI DELIVERY
#FacebookAds #ecommerce
Results:
Budget: $1,097.87
… Impressions: 1,687,233
Cost per sale: $1.26
Revenue: $28,544
ROAS: 2,599%
About the project:
Ocean sushi is a sushi delivery service in Kropyvnytskyi. (spoiler: we opened another location in Kremenchuk with us)
They have a physical restaurant and delivery within the city. They had only been operating for half a year before our collaboration began.
Main objectives:
✓ Attract primary sales from the target audience
✓ Encourage repeat purchases
✓ Build brand loyalty
Challenges:
For 80% of the market, this was a new delivery service - now we are top 2 in terms of volume.
The main challenge was the lack of trust in a new product.
What was done:
1. Interviews with the target audience
2. Ranked top 2 in sales volume in Kropyvnytskyi
3. A trusted brand
Strategy:
The main competitor in our segment is Osama) she is basically a competitor in any market if you are not in the luxury segment, but there was a lot of market share under them here
Our task was to communicate in a way that would outperform Osama's offer and make the customer loyal
We achieved this through a funnel with a cold campaign that generated initial purchases and continued interaction after 7 days of purchase
Structured work with our expertise + good customer service = great results
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383 USD Car from the USA | 4Drive
Social Media Advertising
Stable flow of applications with a qualification of 33%
#FacebookAds #leadgeneration
Results:
Budget: 24,775.04 UAH
… Reach: 72,915
CTR: 1.51%
Leads: 134
Cost per lead: 184.89 UAH
About the project:
4Drive is a company that provides a service of importing cars from the USA. Previously, they relied solely on word of mouth.
Therefore, the process of attracting applications from Facebook was built from scratch.
Main tasks:
✓ Continuous flow of applications for the sales department
✓ KPI (valid application up to $20)
What has been done:
In-depth analysis of competitors' work
Communicative strategy taking into account the market specifics
Flow of applications within the KPI
Several creatives:

Collaboration process:
After conducting all possible analyses (market, competitors, product, website, etc.), we started developing a strategy.
The main points in building communication were: trust, car segment, and advantage.
Equally important for us was a relevant layer of the audience, where the placement of promotion played a significant role, and after testing several connections, we saw that Instagram is much more conversion-oriented than Facebook.
Currently, we are constantly working on increasing the quality of applications to reduce the salesperson's workload per lead.
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428 USD Instashop men's clothing | GENTLEMEN
Social Media Page Design
Lowered the bid price TWICE
#FacebookAds #instashop
Results:
… Bid cost: $1.20
Sales cost: $10.62
Average check: 2099 UAH
About the project:
Gentelmen - this is an instashop, with a range of: men's suits, and men's clothing At one time, we received a lot of free traffic due to the store name
Main tasks:
✓ Reduce the cost of a lead
✓ KPI $2 per lead
What was done:
1. Full funnel analysis
1. improved scripts
2. Change in advertising communication strategy
3. Reduced the cost of a lead by half
Strategy:
Worked with layouts and Instagram without a price, accordingly it was important for us to provide good volumes in the sales department in order to generate turnover
Tested several connections and different advertising communications - narrow, wide, as a gift
We managed to achieve the KPI, as we have enough experience in this niche and were able to find a working connection faster
Bid cost for cooperation - 90 UAH 50 kop Bid cost in cooperation - 45 UAH 16 kop
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406 USD Cleaning services | ENOT CLEAN
Social Media Advertising
#FacebookAds #instagram Applications for a cleaning service at 154 UAH
About the project:
Enot clean - this is a cleaning service in the city of Lviv. They turned to us for our services after a recommendation.
… We worked with targeting, but on small budgets and the results were unsatisfactory.
Main tasks:
✓ Attract quality applications for the sales department
✓ Brand loyalty formation
What has been done:
✓ Communicative and targeting promotion strategy
✓ Stable lead generation within KPI
Strategy:
After conducting all possible analyses (market, competitors, product, website, etc.), we identified the main advantages that we turned into triggers for the end consumer.
The main task is still sales, but it is always interesting to sell comprehensive cleaning at a good average check, so we attracted people with campaigns for cheap services with a discount trigger and for general cleaning.
An interesting fact is that campaigns aimed at cheap services also provided a good average check at a much lower cost per customer
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406 USD Real estate in the suburbs of Lviv | SVOЇ
Social Media Advertising
#FacebookAds #socialnetworks
Applications for selling apartments at $4.2
Lead generation campaigns
… Budget - $635.54
Applications - 148
Clicks - 1,090 / 3,948 total
CTR (average) - 0.79% / 2.59% total
CPC (average) - $4.58
About the project
SVOЇ Parkhouse residential complex - a developer building the first project in the suburbs of Lviv.
The developer's ideology is the combination of ecological space and architecture, as for its
Main tasks:
✓ Brand loyalty work
✓ Stable flow of applications within KPI
What has been done:
in-depth analysis of Lviv developers market
target audience analysis
development of communication and technical strategy
Layout examples:

Collaboration process:
Developer - nothing new for our team, we know how to work here!
The client's pricing policy was good according to the market, but there was a big downside - FIRST CONSTRUCTION. Handling this objection at the level of advertising campaigns is possible - a large amount of traffic to the landing pages so that more people see the progress of construction and content that inspires trust.
Overall, this gave us a large warm audience with whom we worked on retargeting, thereby raising the qualification of applications.
From the landing pages, we had a website with a chessboard and social networks, worked with a lead form, got a good result, but the qualification from quiz marketing is much higher.
Now we will scale the budget on working links.
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451 USD Language school | LEOLING
Social Media Advertising
#FacebookAds #targeted
HOW WE REDUCED THE COST PER LEAD BY 5 TIMES for a language school
Leads - 1009
Cost per lead - 3.25$
… Budget - 3,284.28$
Average lead qualification (validity) - 45%
About the project:
Leoling is a language school with online and offline courses and translation services in Lviv
We focused on attracting students for Polish language courses
Main goal:
✓ Create a steady flow of students to form new groups
✓ Sale of individual training
Challenges:
There aren't many. The main one is seasonality
Standard task list for our team before starting work:
✓ Integrated a specialist and developed a new website
✓ Communication promotion strategy
✓ Stable lead generation and sales system with predictable results
The client's website was, to put it mildly, low-converting
That's why we started using lead forms and quiz sites, which allowed us to achieve cheaper results than from the website. In June, we started developing a new website
The site was clearly tailored to the target audience segment - graduates planning to enter Polish universities.
Using this site, we reduced the cost per lead THREEFOLD
Now we have returned to using the lead form tool, as the demand from graduates is very low, and for the general Polish course, this site is not conversion-friendly, which is obvious
Our current result - lead at 1.40$
Result at the start of cooperation - lead at 7.25$
We reduced the cost per lead BY 5 TIMES
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428 USD Agency for Employment | Yourcountry
Social Media Advertising
#FacebookAds #retargeting
Earned $117,075 for a recruiting company
Results:
… Number of applications - 3,345
Average application cost - $1.23
Advertising budget - $4,122.41
ROAS - Return on Ad Spend 2839%
About the project:
YOURCOUNTRY is an international Ukrainian company specializing in job placement in Europe. It operates in 4 countries and has over 10,000 satisfied clients. While working in the Ukrainian market was not difficult, targeting European clients was challenging due to high application costs. This case study focuses on entering the European market.
Main objective:
✓ Set up a stable flow of job applications in large volumes
Job positions worked on:
1. Britain - Butcher
2. Ireland and Norway - Drivers
3. Norway - Warehouse Workers
Challenges:
* Qualification (validity) of applications (many candidates initially lacked a European passport)
* Audience burnout
Initial collaboration steps:
✓ Audit of advertising account
✓ Market analysis
✓ Development of promotion strategy
✓ Development of communication strategy
✓ Analysis of CJM (customer journey map) and sales funnel digitization, among other tasks
Our path to success (Strategy):
Drawing on our expertise in the recruiting niche, we knew how to engage the audience and improve application qualifications. The "lead form" became the tool for acquiring target clients (website development for the European market was postponed). Mock-ups were our primary tool, as Facebook's rules (for Europe) consider any targeting in the "Jobs" category as discrimination. Essentially, we influenced performance through communication in mock-ups and ad texts.
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406 USD Boutique-cosmetology | Oliynyk
Social Media Advertising
#FacebookAds #creativeadvertising
Results:
Advertising budget - $4,471.57
Number of subscriptions (excluding unsubscribes) - 7,709
… Average click-through rate - 1.92%
Cost per post - $9.3
Next post in 2 months
About the project:
Cosmetology boutique in Lviv city. Almost all types of cosmetology services are available.
Our main tasks:
✓ Laser hair removal appointments
✓ Increasing new audience on Instagram account
✓ Building a loyal brand
The main stumbling block and course of cooperation
→ Communication restrictions according to brand positioning
Therefore, discounts and aggressive triggers were immediately rejected
The main focus of advertising campaigns is appointments for laser hair removal services. After testing several types of advertising campaigns and audiences, we found what interested our audience segment and started receiving stable appointments.
In this segment of cosmetology, people do not buy or write directly – tested and proven.
So, our task was to grab attention and attract the maximum number of audience into the funnel. In our case, content plays a significant role, without it, we wouldn't have warmed up the audience for appointments.
We increased the new audience through expert videos with proper presentation and were able to get subscribers at an average of $0.56 each.
What's important: we often had to change our approach in information delivery, as the local geo audience relatively quickly burned out
Activity
| Latest proposals 2 | Budget | Added | Deadlines | Proposal | |
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Advertising (leads) on Facebook needs to be set up in Poland
316 USD
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Target advertising
407 USD
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