Olena Turka

Offer Olena work on your next project.

Kyiv, Ukraine

6 months 14 days back

available for hire

on the service 6 months 19 days

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Social Media Marketing (SMM)

1553 place out of 2423

Language proficiency level

Skills and abilities

Promotion

Social Media Marketing (SMM)

562 USD
Consulting company page

Social Media Marketing (SMM)

1. Start: account in operation, but without a system

At the beginning of the collaboration, the account had several random posts, but there was no:
• positioning,
… • clear visual style,
• content structure,
• understandable unique selling proposition of the studio,
• stable traffic.

Goal — to build an expert brand of the consulting studio and increase the number of inquiries for consultations.

2. Identity and visual system

A modern, structured, and recognizable style has been created:
• Brand colors and compositions in the style of business consulting
• Unified templates for Reels, carousels, and stories
• Proper combination of photos of founders + infographics
• New style of presenting value through the "yellow" DTLab code accent
• The profile visually forms as a single system

3. Complete profile packaging
• Updated bio: structure, expertise, key areas (Strategy × Structure × People)
• Relevant with thoughtful logic (services, workshops, cases, testimonials)
• Design of highlights
• Created CTA zones to attract for a free consultation

4. Content strategy

A strategy has been formed based on three main lines:
Expertise
• How teams work
• Conflicts, roles, structure
• Why changes are blocked
• Case scenarios and analysis of real situations in companies
People and leadership
• Founders
• Working with teams
• Real photos from workshops
• Showcasing the live, human side of consulting Sales content
• Invitations for consultations
• Analysis of requests
• Business issues → DTLab as a solution
• Presentation of services through specific results

5. Content production
• Shooting portraits
• Shooting workshops and sessions
• Design of carousels and Reels mini-lectures
• Video editing and design in a unified style
• Texts: expert, easy, understandable without corporate "water"

6. Results
• Growth of DTLab's recognition as an expert studio
• Regular inquiries in Direct
• Engagement of the audience for consultations
• Content that works for trust and loyalty
• Professional, cohesive account that looks like world-class consulting

7. Scope of work
• Identity
• Strategy
• Content plan
• Design
• Shooting and editing
• Profile header
• Highlights
• Sales texts
• Analytics
562 USD
Personal brand of a surgeon doctor

Social Media Marketing (SMM)

1. Starting from scratch

The page was created completely from scratch: from the positioning of the doctor to the visual and content concept. No name, no photo, no content — everything was built strategically.

… 2. Identity

A complete identity system for the personal brand of the surgeon was created:

Visual part
• Brand colors (restrained medical style, associations with trust and safety)
• Font style
• Design of Reels, carousels, stories
• Unified photo style: doctor’s work, cases, operating room, communication with patients
• Professional tone of voice: calm, confident, expert, without intimidation

Profile packaging
• Designed profile header: specialization, key competencies, unique selling proposition
• Relevant with icons and thoughtful structure
• Well-thought-out content categorization for the surgeon

3. Content strategy

The strategy is built on three directions:

Expertise
• Abscesses, phlegmon, hernias, ENT surgery, acute conditions
• Explaining complex things in simple language
• “Why you shouldn’t delay,” “when to see a doctor,” “what are the risks”

Human-doctor
• Behind the scenes of the operating room
• Teamwork
• Values, approach to treatment
• Everyday life of a surgeon — honestly and without pomp

Sales content
• Posts with CTA
• Clear patient pathways
• Answers to frequently asked questions
• Working with objections

4. Content production
• Filming in the department
• Photos/videos from the operating room
• Dynamic Reels (tools, process, explainers)
• Carousels with infographics
• Editing, texts, presentation

5. Results
• Publications consistently gain 1,300 — 3,500+ views
• Videos with cases — up to 3,500
• The page has gained a clear expert reputation
• Increase in new patients through Instagram
• A recognizable style of the doctor has been formed, easily distinguishable in the feed

6. Scope of work
• Strategy
• Identity
• Profile packaging
• Full management
• Filming and editing
• Copywriting
• Sales stories and posts
• Analytics and optimization
786 USD
Dental clinic

Social Media Marketing (SMM)

Job Description

Comprehensive management of Instagram for the dental clinic Aesthetic Dental Clinic — from creating branding to full SMM support.

… 1. Branding and Visual System
• Development of profile style: color palette, brand fonts, tone of voice
• Creation of templates for carousels, Reels, stories
• Recognizable visual design for all sections
• Unified system for presenting doctors' expertise

2. Strategy and Content Plan
• Analysis of the niche, competitors, and patient needs
• Formation of a clear structure: treatment, prevention, cases, doctors
• Sales and SEO texts
• Topics for posts, Reels, educational content, and warming up

3. Content Production
• Shooting in the clinic: doctors, processes, cases
• Editing Reels
• Design of carousels and posts
• Texts that are understandable to patients (explaining complex things in simple language)

4. Administration and Communication
• Publications, stories, responses in Direct
• Support of the clinic's tone of voice
• Working with patient objections
• Conversion to appointments

5. Analytics
• Monthly reports and content optimization
• Analysis of topics, shoots, and effectiveness
• Increasing reach and patient trust

6. Results
• Reels with 1,000–6,500 views consistently
• Growth in clinic recognition
• Regular influx of patients through content
• Strong expert image of doctors
• Clear, professional, and beautiful profile branding
562 USD
Personal brand Instagram Irina Koval

Social Media Marketing (SMM)

What has been completed:

1. Brand strategy
• Niche analysis, target audience, competitors
… • Positioning formation: expertise + humanity + recognizable style
• Development of a categorization system and content matrix
• Creation of visual aesthetics for the profile

2. Content
• Full support: posts, Reels, stories, topics for warming up
• Sales texts + expert + trigger
• Design of carousels, story series, Reels scripts
• Working on behalf of the author (tone of voice preserved)

3. Analytics
• Monthly reports, topic analysis, retention of Reels
• Tracking engagement rate, reach, profile visits
• Content optimization for algorithms

4. Results
• Stable profile reach: 78,936 in 30 days
• Reels with a reach of 5,000+
• Posts with engagement of 147–252
• Regular appearances in "Interesting"
• Growth of audience trust and expert status

The scope of work included:
• Strategy → content → design → analytics
• Full account management
• Control of style, language, meanings
• Creation of unique topics for the brand

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