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Orest Shchepanskyi

Ukraine Lvov, Ukraine
6 months 14 days back
Available for hire available for hire
age 23 years
on the service 6 months 16 days

Rating

Successful projects
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Rating
152
Social Media Advertising
960 place out of 1647
Banners 2
1560 place out of 3204

Skills and abilities


Writing

Portfolio


  • 157 USD

    Increase in the number of subscribers and views

    Social Media Advertising
    What has been done

    1. Analyzed the content of the channels

    We collected statistics from various Telegram channels and identified the formats that show the highest engagement rate (ER). The best performing were:
    • useful compilations and checklists
    • practical tips and analyses
    • posts with numbers, facts, and diagrams
    • cases and real examples from clients' niches

    This allowed us to understand which content attracts a quality audience and stimulates subscriptions.



    2. Developed a content concept

    We gathered the core of the formula "benefit + expertise":
    • Expertise — experience working with Telegram channels in 2023 and interaction with various niches.
    • Benefit — practical materials, analytics, channel selection, and ad placement that help save budget and achieve better results.

    Features of the content and creatives:
    • demonstration of real examples worked with
    • emphasis on transparent analytics and real metrics
    • structured posts with diagrams and simple explanations
    • practicality — each post should provide value



    3. Launched Telegram advertising

    Before launching, we segmented the audience and set up placements in channels with the appropriate niche. We selected platforms where potential clients are most often found.

    Audience segments we worked with:
    • owners of small businesses
    • marketers and freelancers
    • authors of Telegram channels
    • e-commerce and online projects
    • audience interested in advertising and SMM

    Each group received relevant ads or content compilations.



    Result

    After optimizing the channels, updating the creatives, and targeted placements, we achieved:
    • stable growth in subscribers
    • reduction in acquisition costs
    • improvement in content ER
    • decrease in advertising costs due to proper channel selection

Activity

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