Dmitry Plotnikov

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Kharkiv, Ukraine

5 years back

available for hire

on the service 12 years

Client profile

Google Adwords

Rating

Successful projects

Average rating

Rating

Skills and abilities

Photo, Audio & Video

Video Advertising

Promotion

626 applications from paid traffic sources

Contextual Advertising

A client who was interested in applications from people who would like to become part of the new state of Decenturion.Context Advertising

It was decided to advance on brand requests, which gave the opportunity to distinguish the desired target audience.This was prepared and launched 8 advertising campaigns, which were divided by type (Search and RSY) and by GEO (RF, Ukraine, Belarus and Kazakhstan)

… Targeted advertising

At the same time, he prepared the launch of advertising campaigns on Facebook and Instagram.Advertising campaigns were divided by sites and by audiences.This made the advertising budget more efficient after the first launch.Tiger Advertising

When creating ads, he decided to adhere to the brand style.Based on this decision, the creatives were prepared and a trial advertising campaign was launched.e-mail disclosure

A small series of letters was developed, which came after the application was left, 24 hours and 48 hours after the registration.

by itto:
With the help of a comprehensive approach, the following results were achieved:

Application: from 0 to 626 pieces.The Sr.Call of Applications: 20 pieces/day
CPA: $1,59
68 USD
Commercial equipment Bendvis

Contextual Advertising

Purpose: Applications for the production of commercial equipment
Tool: Google Ads Trading Campaign (Google Shopping)
The following work was done:
Creation of the Merchant Center
… 2) Creating a Google Ads account
3) Connecting Accounts of Merchant Center, Google Ads, Google Analytics
4) Downloading data feed to Merchant Center
The RK of Google Shopping
Division of the RK Structure
Preparing Advertising Groups
Preparation of minus words
Preparation of Advertisements
- setting rk (by geo, strategy show, schedule show of ads)
6) Monitoring of moderators
The FID
Advertisements
7) Settings and connection to Google Analytics
8) Starting the RK
Results: 23 applications for 37 grn
Case of Metprofil

Contextual Advertising

Service: contextual advertising in Yandex Direct and Google AdWords
Topics: metaphor sale, euro stamps, metal scraps
Region: Moscow and Region
Task: Increase the number of calls from customers
… In the first stage, semantics were gathered in priority directions:
The профнастил
The Euro Styles
The metal shell
The flexible scratch
Listings of minus words are prepared in each direction, and advertisements are made taking into account competitive advantages.To cover the maximum call-in of potential customers, the decision was made to launch advertising campaigns at the same time in Yandex Direct and Google AdWords.Remarketing has been connected for each category for those who have visited the site but have not left the application.For each category, their own audiences are prepared with the corresponding ads.The business theme in Moscow is very competitive, so it has limited the work of advertising campaigns under the sales department’s schedule: from 9 to 18 on the wake.This decision was made in order to call the customer who left the application for the call as soon as possible.Ringostat has been selected and connected to the call tracking service.The preparation of advertising campaigns began in March, and the launch of advertising campaigns took place in the beginning of April.
Delivery of goods from the United States

Contextual Advertising

Objective: Increase the number of registrations
The completed work:
Optimization of advertising channels.
Expanded semantics on services and goods that can be purchased in the United States.
… Connected autobider for more flexible rate management.
New announcements are prepared.
Analysis of the registration form, extra fields removed
A separate registration form is created in 1 click.

The Results:
The increase in call registrations for the first month of work after optimization was 230%.

The registration price is reduced from $2.3 to $1.2
Video operator http://elumeev.ru

Contextual Advertising

The aim is to increase the number of wedding applications
The completed work:
Optimization of RK
Updated list of minus words
… The structure of the account is changed.
Added new ads with calls for action
Connected call tracking service
The advertising campaign was connected to the automatic stake management system.

Results after 1 month of work:
Reduction of the average click value by 2 times
Increase of target audience traffic by 2 times the same budget
Reduction of the application price by 21%

Activity

Latest proposals 10	Budget	Added	Deadlines
Implementation of Google Ads 23 USD	23 USD	Jun 2020	2 days
Требуется специалист с опытом в Facebook рекламе 45 USD	45 USD	Jun 2020	3 days
Якісно налаштувати таргетинг в фейсбук 68 USD	68 USD	Jun 2020	3 days
Контекстная реклама 34 USD	34 USD	Jun 2020	3 days
Нужен таргетолог для настройки рекламы под онлайн школу 23 USD	23 USD	Jun 2020	3 days
Настройка рекламы в ФБ 34 USD	34 USD	Jun 2020	3 days
Нужен рекламщик на проект (Яндекс) 71 USD	71 USD	Jun 2020	3 days
Аудит и доработка РК 10 USD	10 USD	Jun 2020	2 days
Настроить рекламу в адвордс 23 USD	23 USD	Jun 2020	2 days
Configuration of context for landing on services 56 USD	56 USD	Jun 2020	4 days