Anton Kuzmynskyi
Offer Anton work on your next project.
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Kharkiv,
Ukraine
3 hours 8 minutes back
available for hire
6 Safes completed
6 months 25 days back
1 client
on the service 8 years
Rating
Skills and abilities
Portfolio
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Google AdWords - The App Store
Contextual Advertising
Very competitive niche with a high price per click. The budget is scheduled for a month ahead and is always limited enough. Therefore, spontaneous tests and expense in this project are not welcomed).
During the quarantine, the customer’s marketer made a failed decision – a reduction in the advertising budget, which resulted in a sharp decline in sales. Fortunately, we quickly decided to return everything as it was, and also connected new tools such as dynamic remarketing and Smart Shopping, which made it possible to rapidly increase and multiply sales.
The table also does not take into account sales through calls and fast order form. But in general, the dynamics of growth are well seen here.
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Google Adwords - IM - Trading Campaigns
Contextual Advertising
In this case, one-time work was carried out on creating commercial advertising campaigns for a large online store with different groups of goods. Below is an example of the structure of the advertising campaign, in which groups of goods were detailed, for each subgroup separate groups of ads are created, which will allow you to flexibly manage rates and budgets in the future depending on the efficiency of the different sections of the site. The lists of minus words were also developed and added.
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Google Adwords - Woodworking Company
Contextual Advertising
At the time of appeal, the client conducted advertising campaigns on his own, without deep knowledge of Google Ads.The conversion price (the calls) was fit, but there was a need for consultation to increase the efficiency of the advertising account.What was done:
audit of the account, the most effective advertising campaigns are identified;
The trade campaigns were developed, the feed was reinstalled through the Merchant Center to set up the automatic data update; the main campaign was decided to be divided into 3 depending on the regions, as due to competition for different regions it was decided to promote different groups of goods;
Changes to the structure of search campaigns have been made, as duplicates and crossings of keywords, irrelevant requests have been identified;
… cross-minus campaigns and groups of ads, formed and added lists of minus words;
In order to increase the visibility of the ads and to get more views over the search results, rates have been increased;
Approximately since May, automatic strategies have been connected where it was appropriate.As a result of optimization, the number of calls and conversions on the site has increased significantly.The cost of the target action decreased more than three times.The customer was able to increase the advertising budget and get to the planned level of sales.
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Google Adwords – Pizza and Sushi
Contextual Advertising
Results of Google Ads account optimization (10 months optimization period - from February 2018) in pizza and sushi delivery niche. The number of conversions at the end of the year increased more than three times with the same advertising budget.
What was done:
- re-worked structure and re-started advertising campaigns in search
Individual campaigns under brand traffic
… Improved advertising texts
Keywords that have not previously been covered (e.g. "food delivery")
Started the remarketing campaign
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Google Adwords - Auto Evacuator Service
Contextual Advertising
This project required to create advertising campaigns on Google Adwords from scratch. Since the budget was limited, and the evacuation services are of emergency nature, it was decided to refuse the creation of remarketing and KMS campaigns and to focus on searches. Search campaigns were divided by the type of devices to mobile and computers, the “Only Calls” campaign, and the brand campaign. As a result of the project, it was noted that the best results were shown by two campaigns with common mobile requests and a campaign in the "Only Calls" format. After a sufficient number of conversions and a stable result, these campaigns from the manual rate management strategy were changed to the target price per conversion strategy. The customer is satisfied with the result of cooperation.
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Google AdWords - Optical Difference Jewelry
Contextual Advertising
The customer addressed the problem of the insufficient number of orders in the topic of wholesale sale of jewelry.Initially, a small advertising budget was allocated.At the beginning of the work, advertising campaigns in Google Adwords were already set up, but their structure was poorly worked out.It was proposed to upgrade the structure, remove the crossover of keywords, separate the competitors campaign and create a remarketing campaign to hold interested users.During the quarantine period, wholesale sales went strongly and the customer was asked to pay attention to the retail audience.To do this, they created a promotional campaign with retail keywords and reduced the minimum order amount.The customer also had an Instagram profile and a Facebook business page, but they were in the launch form and they didn’t sell anything.We discussed with the customer the strategy of further social networking, finished the profile hat, prepared the pages for advertising traffic.During the campaign, a number of audiences were protested (for the purpose of "Customer", "Course", according to demographic indicators, men, women, goods, LAL, etc.).Orders from Facebook and Instagram are cheaper than Google Ads, but their average check is twice lower.The number of orders from Facebook is 3-4 times higher than the number of orders from Google Ads.The schedule shows that the number of transactions from a month to a month increases, as well as the revenue.As part of the further development of accounts, the connection of Google Merchant, the setting of dynamic remarketing in Google and Facebook is provided.
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Facebook Ads - Jewelry of Op-Diversity
Social Media Advertising
The customer is engaged in small and large-scale sales of jewellery.Before the start of the collaboration, advertising campaigns in Facebook Ads did not happen.The decision to try this source of traffic was that it did not fit the number of orders that fell on the background of the quarantine.There was a business page on Facebook and Instagram.Before the launch of the advertising, a review of these pages was carried out and a number of recommendations were proposed.In parallel with this, the advertising campaigns in Google Ads are also carried out.After the implementation of changes for his pages on social networks, advertising on Facebook and Instagram was launched.The results of three and a half months of work can be seen on the screenshot.The lowest price for the purchase in the Remarketing campaign, which is in principle obvious.As you can see from the name of the campaign, the price for a purchase from a Facebook source is cheaper than with Instagram.Buying means ordering the goods on the customer’s website.Thro the work, a number of hypotheses and targets have been tested and the campaigns that show the necessary result have been left at the time of writing the case.In the nearest plans to set up the dynamic remarketing of Facebook.
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Facebook Ads - Tourism (Author's Tours)
Social Media Advertising
An example of a advertising campaign on one of the tour agencies of authors' tours. It was received 54 leads (comments) for $87.
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Facebook Ads - Sale of clothes for $250+
Social Media Advertising
The online clothing store of the premium segment. Stable clothing sales are required with a limited advertising budget (data on the screenshot without taking into account direct requests)
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Facebook Ads - Households
Social Media Advertising
Sale of houses and cottage premium class. During the 2 weeks of testing, 15 leads were received.
Reviews and compliments on completed projects 6
7 November 2025
45 USD
Preparation of the website and passing moderation in Google Merchant Center (Galeon)
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you very much! Everything is clear, as usual. The project has passed the review, thank you very much for your help.
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13 October 2025
45 USD
Preparation of the website and passing moderation in Google Merchant Center (kidshouse)
Quality
Professionalism
Cost
Contactability
Deadlines
Everything is fine, thank you for your help in setting up the merchant center. We launched it on the first try, without any blocks. Everything is great as always.
13 October 2025
45 USD
Preparation of the website and passing moderation in Google Merchant Center (beauty)
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you very much! As usual, everything is at the highest level. The main thing is stability, as there are often difficulties with merchants, but here it's like clockwork.
2 October 2025
45 USD
Merchant center, registration of a new store
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you very much for the work done! Everything is at the highest level without the slightest remarks!
2 October 2025
45 USD
Merchant Center Moderation
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you very much! Everything is top-notch, fast, and professional.
22 September 2025
45 USD
Preparation of the website and passing moderation in Google Merchant Center
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you for your help in unlocking the merchant center. Everything was quick and efficient. We agreed in 10 days, resolved it in 2 days. I recommend!