Tetiana Petrochenkova
Offer Tetiana work on your next project.
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Offer work
Kyiv,
Ukraine
8 days 16 hours back
a little busy
age 34 years
on the service 4 years
Rating
Successful projects
Average rating
Skills and abilities
Design & art
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Social Media Page Design
from 68 USD for project
Services
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Content Management
from 68 USD for project
Photo, Audio & Video
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Photo Processing
from 11 USD for project
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Photography
from 68 USD for project
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Video Processing
from 11 USD for project
Promotion
Portfolio
- All works 10
- Content Management 1
- Contextual Advertising 1
- Social Media Marketing (SMM) 7
- Photography 1
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Carousel design
Social Media Marketing (SMM)
#post design
#social media design
#carousels
#SMM-manager
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500 USD Starting a business from scratch
Social Media Marketing (SMM)
Niche: textile bags (eco-products for packaging and gifts)
Goal: to launch a business from scratch, obtain a grant, and create a sales and promotion system.
What has been done:
… - preparation and strategy
- assistance in drafting a business plan and pricing
- preparation of documents and support for obtaining a grant
- searching for fabric suppliers and selecting employees
- defining the target audience and its segmentation
- developing a promotion strategy on Instagram and Telegram
- branding and visual system
- creating a unified style and tone of voice
- designing packaging and content for social media
- preparing photos and graphics
- content and marketing
- creating stories and posts with meanings that lead to sales
- forming key brand messages
Promotion
- setting up targeted advertising
- collaborating with bloggers and UGC creators
- building a basic sales funnel
Results
- the business received a grant
- a ready-made promotion system was implemented
- first sales were conducted
- support was provided in forming entrepreneurial thinking
Conclusion
A complete business launch system was created, not just a product: from planning and finance to content and sales. The client received a ready strategy, first sales, and confidence in business development.
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500 USD Starting a business from scratch
Social Media Marketing (SMM)
CASE: Launching a handmade bracelet brand from scratch
Niche: handmade bracelets (handmade jewelry)
… Goal: to launch a brand from scratch and create a system that generates stable sales
Tasks
- find suppliers of materials
- develop the product
- create a recognizable brand
- set up social media
- launch promotion
Stage 1: Analysis and Preparation
An analysis of the niche and competitors was conducted, and relevant references were selected to create a trendy product.
Suppliers of materials were found, which allowed for cost optimization and ensured stable production.
Stage 2: Branding
- A brand book was developed
- A visual style was defined (colors, fonts, presentation)
- Brand positioning was formed
- The brand received a cohesive and recognizable identity
Stage 3: Product and Packaging
- A line of bracelets was created according to trends and the needs of the target audience.
- Special attention was paid to packaging, which became part of the product: a box with a logo, a bag with a print (account name), decorative ribbon.
The packaging enhances the product's value and creates a WOW effect upon receipt.
Stage 4: Content
- Photo and video shooting was conducted
- A visually appealing feed was created
- Content was prepared for regular posting
The content enhances trust and the desire to buy.
Stage 5: Promotion
- Targeted advertising was launched
- Collaborations with bloggers were conducted
- A basic sales funnel was built
Results
- The first sales were achieved
- Positive feedback from customers was received
- Recommendations started coming in
- Brand recognition was formed
The project has:
- a ready product
- a developed brand
- an established production process
- a promotion system
The business is fully ready for scaling.
Conclusion:
Not just a product was created, but a full-fledged brand with a sales system.
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SMM and content strategy in the time management niche
Social Media Marketing (SMM)
Niche: personal development / planning / time management
Format: content and visual
Goal: creating an expert blog with clear positioning and branding
… What has been done:
Competitor analysis: studying key accounts in the niche, content formats, strengths/weaknesses
Target audience analysis: audience portraits, pains, needs, behavioral triggers
Content strategy: structure of categories, tone of voice, types of content (educational / engaging / sales)
Content plan: for 30 days with a balance between informativeness and emotional engagement
Writing texts for posts and stories considering the psychology of the target audience
Visual concept of the account:
— selection of fonts and colors according to the brand and personality archetype
— design of templates in Canva
— recommendations for photos/illustrations
Highlight and profile design (bio, USP, structure)
Tools: Canva, Google Docs, Notion, Instagram
Result: a cohesive account with clear identity, understandable message, and content that builds trust
This case demonstrates the ability to combine analytics, branding, and creativity in SMM. I approach each project strategically — from in-depth analysis to implementation.
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SMM project from scratch - Instagram store of handmade candles
Social Media Marketing (SMM)
Project: creation and promotion of a handmade candle brand on Instagram
Format: full account management
Duration: 2+ months
Result: first sales already in the second month of active work
…
What has been done:
Development of an SMM strategy
Creation of a content strategy considering the target audience and positioning
Complete visual concept of the account: feed style, palette, templates
Design in Canva (posts, stories, highlight covers)
Writing unique texts, selecting hashtags, creating a unique selling proposition (USP)
Profile setup: bio, description, highlight structure and content
Photo and video content (including product photography)
Working with UGC and micro-influencers
Regular activity on the page (stories, reactions, comments)
Launching the first sales - from the second month of work
Tools: Canva, Inshot, Google Docs
Work format: independent account management
Niche: handmade / lifestyle / decor
This case is an example of a comprehensive approach to launching a personal brand on Instagram from scratch. Ready to implement a similar strategy for your project!
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Content shooting| food shooting
Content Management
Content shooting for an Instagram store of craft cheeses. Photos taken with a Cannon camera, in daylight with minimal editing to convey the taste of the cheese through the photograph)
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Photo + design
Photography
#photographing
#design
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Context Advertising
Contextual Advertising
Support of semantics
Configuration of contextual advertising
Analysis of competitors
Advertising Analysis
… Copywriting
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Targeted advertising
Social Media Marketing (SMM)
Accounting of business models
The Content Plan
Targeted advertising
Selling
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SMM
Social Media Marketing (SMM)Configuration of contextual advertising
Setup of targeted advertising
Buying Advertisements from Leaders
Telegrams of the Agency Channel
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Package the newly created Instagram/Facebook page
180 USD
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Page promotion
338 USD
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Promotion of a dental clinic on Instagram
338 USD
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Google Ads (search, shopping) management of 3-6 projects
451 USD
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SMM designer and content manager — B2B, Facebook + Instagram
180 USD
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Targeted advertising for a clothing store made of natural fabrics
226 USD
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A specialist is needed to launch advertising.
113 USD
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Personal brand management specialist
338 USD
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A contractor is needed for the launch and packaging of an Instagram store for men's clothing for sales.
451 USD
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Subject photography
113 USD
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