Viktor Mas
Offer Viktor work on your next project.
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Offer work 
Kyiv,
Ukraine
11 hours 49 minutes back
available for hire
1 Safe completed
13 days 10 hours back
1 client
5 proposals made
age 47 years
on the service 2 months 12 days
Rating
Successful projects
Average rating
Language proficiency level
Русский: fluent
Українська: advanced
English: pre-intermediate
Skills and abilities
Promotion
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Contextual Advertising
from 45 USD for month
Outsourcing & consulting
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Consulting
from 11 USD for hour
Writing
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Naming & Slogans
from 22 USD for variant
Portfolio
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Google Partner
Viktor Oleksandrovych Mas' fulfilled all the conditions to receive the "Google Partner" badge.
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20+ years of experience in Google Ads advertising
A screenshot of one of my old Google advertising accounts, as proof that I have been involved in Google advertising for over 20 years.
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Google Ads Certification for Conducting Search Campaigns
Viktor Mas confirmed that he possesses the basics of creating and optimizing campaigns in the Google search network.
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Google Ads Certification on Ad Performance Evaluation
This document certifies that the user Viktor Mas successfully completed the course and passed the certification in the service: Google Ads Certification for Ad Performance Evaluation.
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Google Analytics Certification
This document certifies that the user Viktor Mas successfully completed the course and passed the certification in the service: Google Analytics Certification.
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Certification in Google Tag Manager
Viktor Mas: Certificate of completion of the course - Fundamentals of Google Tag Manager.
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Certificate: Internet Marketing Strategy
Viktor Mas successfully completed the course - Internet Marketing Strategy 2021. How to create from scratch?
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Case: advertising in Google for the official online store of UFO
Contextual Advertising
What improvements were made before the advertising campaign?
1) Four groups were created in both Russian and Ukrainian languages: Brand queries (which included the word UFO), Infrared heater (included: infrared heater or IR heater), Transactional queries (included the word heater in combination with transactional queries: buy, how much does it cost, price, Kyiv, Ukraine, inexpensive), General queries (all possible phrases with the word heater, but only in exact match to exclude non-targeted queries).
… 2) Google Analytics statistics showed that different audience segments reacted differently to the ads. It was decided to use bid adjustments for each segment, depending on the conversion rate (for example, from 9:00 AM to 2:00 PM the cost per click was set at 100%, and from 2:00 PM to 5:00 PM the cost per click was reduced by 47%).
3) The advertising on the Google Ads account was set up for both macro conversions (purchases) and micro conversions (click on phone, start of order placement). It was decided to use settings for automatic campaign settings focused only on macro conversions (purchases). Additionally, the macro conversion was set up — Order Confirmation in 1 click.
What improvements were made during the advertising process?
1) Daily, I reviewed the search queries for which ads were actually shown the previous day. Based on these queries, I adjusted the list of negative keywords and keywords daily. Additionally, I removed keywords with a quality score below average.
2) The first few days of advertising showed that almost all orders in Search Advertising came only from brand queries. It was decided to keep only this group of ads for advertising.
3) As a competitive advantage, it was used that a 10% discount could be obtained when paying by card. The fact that brand advertising turned out to be the most effective allowed us to conclude that for the target audience, the decisive factor in the decision-making process is the guarantee from the official manufacturer. Accordingly, the emphasis in the texts shifted from the discount to the 4-year guarantee from the official store.
4) I noticed that some queries included names of cities in neighboring countries. I excluded displays in the regions of neighboring countries.
5) I noticed that orders paid by card on the website were registered as orders that came from the LiqPay site. To ensure that these orders were also recorded as macro conversions in Google Ads, I changed the macro conversion setting from "Transactions" to "Click on the order confirmation button."
6) During the advertising process, I also had to address issues related to compliance with Google's advertising display rules. For example, Product advertising was suspended because the product images contained text.
7) Immediately after launching the ads with the new settings, Smart Product Ads, with the Maximum Conversions strategy, performed better than Search Ads, with the Maximum Clicks strategy (the conversion rates of these two advertising campaigns were compared). However, after 1.5 months of advertising and making changes to it, the conversion rate for Search Advertising became significantly higher. A decision was made to increase the advertising budget towards Search Advertising.
8) It often happened that advertising was suspended for 1-3 days due to the account running out of funds, and when paying by invoice, the ads usually resumed at the beginning of the next working day. This led to a loss of clients on those days when the ads were suspended. I paid attention to this, and we started to monitor and ensure that we paid for advertising in advance to avoid suspension.
9) Regarding Remarketing, almost all improvements came down to disabling mobile applications for displaying ads (they are usually less effective).
Advertising results.
If we conduct a short-term analysis of the first week before I made changes to the advertising and the first week after these changes were made, there was a noticeable increase in almost all metrics.
Reviews and compliments on completed projects 1
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Real expert -
Craft master -
Quick answers -
First-class quality -
Nice communication -
High responsibility -
Great price -
Lightning fast
6 June
178 USD
Setting up and managing Google Ads "turnkey" (heating, plumbing, welding) - Cherkasy city
Quality
Professionalism
Cost
Contactability
Deadlines
Quickly, qualitatively. Clearly understood the task set, we continue to work, service sector. I hope for an increase in targeted leads.
Vladimir D.
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