Maxim Ermak
Private message 
Offer work 
Tsesis,
Latvia
1 year back
available for hire
age 23 years
on the service 2 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: upper-intermediate
Skills and abilities
Services
Photo, Audio & Video
Portfolio
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Water Treatment
Social Media Marketing (SMM)
The project initially approached us for the service of promoting the company on social media:
- Instagram / Facebook
- Linkedin
…
After the first briefing, we learned that a company selling products worth $50,000 - $100,000 has minimal branding, only colors and a logo. We realized that we wouldn't make much progress without proper branding, so the question of creating branding arose!
The client had a marketing strategy in place, and we worked according to it and met the deadlines!
It took us a week to develop and approve the branding. At the same time, we started creating a content plan.
We outlined a detailed Content Plan based on the number of cases and technologies of the company.
One of the main focuses was writing a sales and communication script for messaging.
We also developed a Performance Marketing strategy for advertising on social media with all the calculations and social media integration:
- Instagram / Facebook
- Linkedin
The main challenge in working with the client was understanding the niche specificity. It was very difficult to grasp the terms that needed to be demonstrated, as it intersected with chemistry :)
It is important to mention that after preparing the advertising strategy, we stopped working with the client due to personal misunderstandings, so there are no figures here.
The website was also redesigned (at the time of writing the case, it is not available for search):
- The website structure was changed
- Data capture windows were added
- Company texts directed at chemical terms were revised to make them more user-friendly
- Engaged a partner for professional translation of the website into English.
-
Renaissance
Social Media Marketing (SMM)
The project came to us at the beginning of February 2023. At that time they had:
- zero sales
- no understanding of where to go and how to act for the business to become profitable
… - does the product have its place in the market?
- an account on which subscribers were boosted through GiveAway
- Drain of thousands of dollars from the advertising budget
- A website that was broken and had no ability to sell at all!
Indicators for 8 months:
- ER / ERR — 16.5%
- Advertising budget — ...
- Number of applications — ...
- Cost per lead — 5$
- Sales price — 30$
- Number of clicks — 474,000
It is very important to note that there are many competitors, but our USP -
has minimized their threats to us!
And now we are successfully gaining momentum!
Thanks to the system we have built in:
- content
- advertising
- sales
- communication
We have achieved this result!
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Euro Education!
Social Media Marketing (SMM)
What was done: after analyzing competitors, it was concluded that it would not be possible to come up with something new, so the decision was made to work with the main advantages that the company possesses.
The following competitive advantages were formed:
… - cheaper than competitors
- absence of unnecessary services
- support throughout the entire journey
- provision of dormitory
- assistance with admission to the budget
- assistance with finding internships and jobs in the profession
4 segments of the target audience were created:
01. Parents who have moved abroad and want quality education for their children 35-60+
02. people living in Ukraine, looking for good prospects for their children in the EU 35-60+
03. People living in Kazakhstan, looking for good prospects for their children in the EU 35-60+
04. Students 20-24, who will see our advertisement and ask their parents to get acquainted. They can pay themselves or ask their parents.
Goal of advertising campaigns
Unfortunately, the website is morally outdated, and navigation on it is very complex, and during registration, it is very difficult for a person to understand what exactly needs to be clicked, so we chose a Lead form as
-
Renaissance
Social Media Marketing (SMM)
At the beginning of our work, the client came with a request for visuals, but did not have an understanding of what exactly he wanted to see. We were supposed to provide him with this understanding.
After the initial briefing, we moved on to creating a detailed Technical Task for the Designer and writing scripts for the shootings.
… Our Technical Task for the designer included immediate and specified additions, as we wanted to make it a carousel; at that time, it was only developing in commercial accounts and everyone was beginning to understand its significance. The visual was completed in 5 days, and afterwards, we started presenting the client with a full initial feed. I think it's not difficult to guess that we made the visual similar to the Renaissance epoch, but the client did not like it, so we simply removed all the elements.
After the approval of the feed, we started shooting. It is important to note that the client was shooting completely independently, but the detailed script and clearly defined shooting plan allowed us all to conduct the shootings without any problems.
Overall, during our work, we held two contests and plan to hold several more. From them, we gained 1,500 subscribers and +250 inquiries in Direct Messages.
Since the company and niche are quite specific, we had to change some terms that Instagram prohibits from displaying, but at a primitive level.
It is also worth noting that the company has a decent volume of work, namely: 15 posts per month, + reels, + daily stories.
The account is successfully growing, and we are growing with it.
During our work with the company, we have gained (and continue to work with):
- 1,700 subscribers, only through organic methods
- 9,000 collaboration requests
- Managed a budget of $50,000
- The selling price is not disclosed
-
TOUCHÉ!
Social Media Marketing (SMM)
Here is the translation of the text:
Here you can very briefly because we have been working on the project for only the third month, but during this time we managed to:
… - increase the number of subscribers by 1,000+
- increase engagement rate - ER from 0.5% to 2.5%
- organize several dozen content shoots under our guidance
- travel to Italy for content shoots of the globally renowned brand Katy Corso
Before starting work, we created a strategy to achieve our goals and set clear KPIs as the client had a good audience base to work and interact with.
After the strategy was approved, we chose the path of least resistance and immediately started following content marketing standards: If it hasn't been done yet, now is the time!
-
Blck Sea Tribe!
Social Media Marketing (SMM)
With the blcktribe project, we worked for 2.5 months, after which we took a break and they conducted a rebranding, not because they didn't like our content - we approached our work responsibly.
The thing is, they wanted radical changes, and lacking experience in that area, we declined the project and handed it over to guys who specialize in branding and marketing strategies, now we would gladly resume work!
… During our work, we gained over 1000 subscribers who stayed in the blog! We developed a performance strategy focusing on retargeting and worked with the LaL audience. ER - at the time of our work was 10.8% - this is a huge result that is difficult, but possible to achieve in such terms. The average NPS rating was 4.4 out of 5.
Summarizing the results:
- Advertising budget - $790
- Number of applications - 450
- Number of sales - 324
- Earned: $13,540
Activity
| Latest proposals 5 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
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Promotion of fitness page on Instagram
500 USD
|
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Advertisement for beauty salon
290 USD
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Promotion of video on YouTube
300 USD
|
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Advertisement campaign on Facebook, LinkedIn, and Google Ads
274 USD
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Instagram mailing
400 USD
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