Pavel Ganzha
Rating
Skills and abilities
Promotion
Portfolio
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Osteopath - Meeting of Interested Auditors in Vronka
Social Media AdvertisingUsed: 1 690 066 r.Number of pages: 85693
The average price of the leather: 19 r.ca
Men, Women who are concerned with pain in the neck, back, joints.Ages from 30 to 60 years.by geo
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Russia, except Chechnya, Dagestan, Ingushetia, North Osetia, Kabardino-Balkaria, Karachayev-Cherkesia.by KPI
Up to 20 rubles.for the lead.Many people after 30 years of age begin to suffer from pain in the back, neck, joints and other diseases.To help them will come our client - the military physician neuropathologist, the osteopath Yevgeny Godiev.Evgeny decided to go on foot with time and not to sit in one place, but to promote his personal brand on the internet and sell his services.The course of work:
The main offer was a lead-magnet, where the client after registration in the neck received useful videos with exercises for the back, neck and joints.Also, after downloading video exercises, people were offered a good-trippware, which, as a result, repayed half the traffic cost.What is it? ) We paid for the leads!Why not offer him something to buy right away?
Every day there were between 300 and 400 warm customers.People received useful articles from Evgeny of God, invitations to free webinars.Thanks to clear analytics for the entire period of the advertising campaign I managed to get 85,693 leads for 19 rubles.Of course, it didn’t go as smoothly as I would like.Since the themes of drugs, doctors, and similarly Facebook actively don’t like, I’ve often encountered the baths of accounts.But the method of trials and errors achieved excellent indicators.In the interests of the audience, massage, back, neck, joints were chosen.Interest "Massage" gave a expensive lead, and was disabled.The back, neck and joints gave the best result.
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BEST YOUTUBERS - Discovery of Children's Channels on YouTube
Social Media AdvertisingBudget for 14 months.7 100 756 r.Number of pages: 62 360
The average price of the leather: 113 r
About the project:
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The CA:
Parents of children 2-12 years old
The task:
Maximum call-in leads for the webinar with further closure for purchase
The Geo:
Russia, Ukraine, Europe, USA, Canada
Maxim Rogovtsev, the founder of the Best Youtubers project, aims to produce and break up children’s channels on Youtube.The goal is target applications for a webinar.The first stages of work:
First, it was necessary to identify the target audience.You don’t need to think long here to distinguish parents and other child interests.Started according to the required geo, send applications for 130r.It sounds great, at 40p cheaper than planned.Furthermore, by performing optimization and disconnecting the weak links, the price dropped to 80p.And by connecting the retarget and Lal managed to lower the price to 50r.The result was shocking.But not everything is so simple.After receiving a feedback from the customer it turned out that the profitability on the web is high, but the purchasing rate after the web is low.This was due to the fact that the cost of the offset is quite high and not everyone can afford it.How do I get out in this situation?He left the same parents but crossed them with a payable audience.At the exit he received rich parents who are ready to buy the course for such money without any problems.The price of the application increased by 40-50 rubles, but in return the customer received not only a lot of leads, but also regular sales.This situation again makes you understand how important feedback with the customer is to understand the quality of the received requests, at least.Second stage of work:
Since the launch in Russia and Ukraine was successful, it decided to connect Europe and America.At the output received 223 applications for 107 rubles, and most importantly, in 2 times above the conversion to the purchase of the course.If we talk about the result that the Best Youtubers received, then for the entire work period was spent 7 100 756 r., at the output received 62360 lids, the average price of the lids was 113 r.The customer began to receive systematic orders for the purchase of a full course, which was the main task of launching advertising.
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Psychologist and Coach - Constantine Devlatov
Social Media AdvertisingBudget per year: 27.255 million r.
Number of leads: 466 697
The average price of the leather: 58 r.
… The course of work:
The work began with the conduct of the traffic on three rocks. The percentage of differences in KPI was minimal, which indicates quality-processed landings.
It remains to provide traffic within the KPI. But I had a little part of the projects, so I didn’t stop at the achievement. And showing the best result, I was entrusted to conduct traffic on all the customer's products.
From a month to a month, full-fledged work of driving traffic on the bricks and landings, I came out to the average indicator, 58 rubles per lid. KPI varied between 50 and 100 rubles. depending on the ROI itself.
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CHICKENEM - South Korean Recipe
Social Media Advertisingof: 2056
The price of the leather: 0.24$
Work: 1 month
… About the project:
The customer came with a very delicious and interesting product - a chicken on the South Korean recipe.The task was to increase the number of applications, as well as to lower their price as the company began to scale and open new points in the city.The customer worked with a contractor, who provided traffic for 20-25 requests per day for $1.Stages of work:
They developed bright and tasty creatives, with sharp calls for action, which was impossible to do without clicking)
He started working and in the first two days of the advertising received 70 applications for $0.70.Less price and more applications.But after a week of deployment, the call-to-applications fell to 20 per day, and the increase in the budget only raised the price of the leather.The decision was made to change the advertising strategy.He launched creatives on cover (on Instagram) with a budget of $2 per day.He gathered people who interacted with advertising.He then launched a retarget.This strategy cuts out those people who are not interested in this product, and we only get a warm audience that is interested and ready to order.She showed incredible results!For a month of work I came out at the price of the leather at $0.24, which is three times less than the previous indicator.And unlike the first launch, this strategy allowed to raise the budget without raising the price of the leather.In a month, he received 2 056 filed applications for $0.24, making a day for 60-70 leads.
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Project WILDBERRY C ADELIE SABUROVY
Social Media AdvertisingBudget: 5 047 169 r.Number of pages: 20 268
The price: 249 r.Training for Commercial Business at Wildberry
Nisha earnings on the internet is an eternal topic, but everything has a property to burn.If seriously, training earnings at Wildberries is a very hard direction.However, the niche is very tight, according to this and the KPI on the leads I stood within 300 r.Stages of work
Analysis after the first week of the publicity launch found that the female audience aged 25 to 45 is registered more active and comes out cheaper at the cost of the lead, on this audience and further emphasis has been made.This audience managed to reduce the price of the leather between 250-280 r.
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But two weeks later, the audience began to swallow and rise, and therefore the leather rose to the unacceptable 400 r.Initially, he made the restart to other interests and plays, but it did not lead to a positive result.Then the next step was the complete processing of the creo, the speaker was offered to record video calls with the subsequent improvement of the designers.The video came to the point, the CTR rose twice, the price of the lead dropped to 220-250 r.Even with the increase of the budget.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Target to Instagram to collect registrations for a webinar
113 USD
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Продвижение в соц.сетях ВК, Інстаграм, ФейсБук, Твиттер, Одноклассники
68 USD
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Продвижение интернет-магазина в соц.сетях ВК, Інстаграм, ФейсБук и др.
68 USD
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Раскрутка сообщества вконтакте.
68 USD
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Ведение и раскрутка ФБ,ВК,ИГ проекта Top Waffle
45 USD
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Продвижение новой ТМ в соц. сетях (SMM-специалист)
68 USD
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The first 1000 subscribers to the new community of VK
56 USD
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Ведение соц. страниц и их продвижение
56 USD
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Продвижение сайта в соцсетях SMM
68 USD
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Увеличить количество участников в сообществе ВК
68 USD
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