Mihail Svekolnikov
Rating
Skills and abilities
Services
Promotion
-
Contextual Advertising
from 1 USD for hour
- Marketing Research
Portfolio
-
The online shop “Lake Colors”
Contextual AdvertisingTask: Increase sales, during the start of “no season” and further active increase of transactions from the site.What was done:
1) The full semantic core was collected using the Key Collector, requests from competitors sites were scattered using the Serpstat.2) On the basis of statistics with Google Analytics were identified the categories of goods that were best sold, and other categories that were not out in a big plus, with advertising costs - such categories were excluded from advertising.3) It has been analyzed that most concerns our target users and on this basis were written advertisements that closed needs, solved problems and were close to our users.4) Context media advertising is created to increase the loyalty to the brand and the wide range of new users (Gmail and banner advertising on websites).DSA campaign and trading campaign with Merchant Center.Since the product on the site is a lot, different brands, volumes, categories, etc.- DSA campaign and goods advertising with the help of goods from the site was the most effective solution.The result:
Increase the rate of transactions from the site by 5%.Increase of income by 30%.Improvement of behavioral factors.Increased brand recognition.#contextlog #contextadvertising #AdWords #AdWords #Yandex.Direct #Yandex.Direct #ppc
-
Property Agency “VHN”
Contextual AdvertisingTask: A new real estate site has been opened, you need to attract the maximum number of new target users to the site, at the minimum price per click.What was done:
1) The full semantic core was collected using the Key Collector, requests from competitors sites were scattered using the Serpstat.2) Keywords were divided into groups by:
- Number of rooms (one / two / three - room).the districts of the city.Rooms, apartments, private houses
Property sale / purchase / rental.3) A portrait of the target user was identified on the basis of the statistics of the site, with the help of it were exposed adjustments of rates by age, time of day and gender for each category of service (Rental prefer to younger 20-27 years, purchase of property from 35+).There are also special rates for the cities.4) Context media advertising is created to increase the loyalty to the brand and the wide range of new users (Gmail and banner advertising on websites).5) It has been analyzed that most concerns our target users and on this basis were written advertisements that closed needs, solved problems and were close to our users.The result:
… Increase traffic to the site by 70%.- Traffic to the site - 42 thousand users per month.The average price per click is 0.54 UAH.- A 64% increase in the number of queries on the site for further consultation.#contextlog #contextadvertising #AdWords #AdWords #Yandex.Direct #Yandex.Direct #ppc
-
The “Top Travel”
Contextual AdvertisingTask: Increase the number of popular travel sales to Turkey and Egypt, and also increase the sales of travel to wealthy people (Maldives, Sri Lanka).
The following work has been carried out over a half year:
… 1 . Created the structure of a advertising account with a breakthrough in the cities, the direction of leisure;
2nd a brand campaign is created;
Campaign on the request of competitors;
4 . the DSA campaign;
and 5. Advertising in the context media network (remarketing, gmail);
6 . A full semantic core of more than 10,000 keywords is collected with the help of Serpstat and Key Collector, which has been obtained all distances, from high frequencies (Egypt, Turkey), to low frequencies requests (Indonesia, Seychelles);
The Results:
Increased call orders by 30%.
- Increase the number of users calls to online chat on the site, to receive consultations by 57%.
#contextlog #contextadvertising #AdWords #AdWords #Yandex.Direct #Yandex.Direct #ppc
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
|
Context advertising for the store (25-30 products)
23 USD
|
|||||
|
Создать рекламную компанию в FACEBOOK
11 USD
|
|||||
|
Требуется специалист по контекстной рекламе google
34 USD
|
|||||
|
Контекстное продвижение сайта + Фэйсбук и Инстаграм
34 USD
|
|||||
|
Реклама видео в ютюб
6 USD
|
|||||
|
Настроийка ЯД, ГА под целевые запросы.
45 USD
|
|||||
|
Сделать контекстную рекламу по аренде и продаже Экскаваторов
23 USD
|
|||||
|
Настройка рекламы в Google Adwards
7 USD
|
|||||
|
РСЯ ( директ) /adwords на товарку
23 USD
|
|||||
|
Контекст
226 USD
|