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  1. Freelancers

Roman Schukin

Sleeping face
Roman hasn't been on the service for a long time.
But on Freelancehunt, there are also 1207 freelancers in category Contextual Advertising, who will professionally and timely complete a project of any complexity.

Ukraine Kyiv, Ukraine
4 years back
A little busy a little busy
on the service 7 years
Freelancer Roman S. — Ukraine, Kyiv. Core skill — Contextual Advertising, Marketing Research

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118

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Portfolio


  • Applications for the site (advertising in lifts)

    Contextual Advertising
    Applications for the site (advertising in lifts) — example of freelancer's portfolio work in category Contextual Advertising
    The customer, a network of advertising agencies in lifts, contacted in 2017 in the summer.
    At that point, the advertising began to go from zero.
    As advertising channels were set Yandex.Direct and Google Ads, then Adwords.
    Statistics on transitions: http://joxi.ru/L21zoRxIRRzJpA
    … Statistics for applications : http://joxi.ru/a2XZXOBFwwld8r

  • Applications for the online store of wholesale goods

    Contextual Advertising
    Applications for the online store of wholesale goods — example of freelancer's portfolio work in category Contextual Advertising
    The customer requested to elaborate the context for some categories of goods: more marginal and more demanded at the time of setting and rolling the advertising.It was set to Yandex.Direct on search and rsi.A total of about 10 different categories of products - search campaigns and advertising campaigns.Advertising did not last too long and was mainly aimed at understanding whether contextual advertising would take over.It turned out that it will not be.On the site people closed immediately for ordering and a lot of people put the goods in the basket.However, the units came before the registration.Conversion to ordering was less than 1% + people ordered mostly by small parties, which prevented the money spent on advertising.The customer refused to continue testing and the campaign stopped after the balance in the advertising office was exhausted.Results: With further scrolling and optimization, I think it would be possible to remove the campaigns in plus.Connect retargeting in Direct + retargeting in VK, as the site was also installed the VKontakte pixel.#AdWords #ppc #GoogleAdwords #knowledge #google #Edwards #Edwards #Edwards #Google #Google #Context Advertising #Context Advertising #Yandex #Yandex Direct #Context #Google Adwords #Context Advertising #Yandex Settings Specialist #Advertising in Google #Yandex Advertising Network #Yandex Advertising Direct #Google Advertising #Context Advertising

  • Applications and calls for the site. Geodetic searches

    Contextual Advertising
    Applications and calls for the site. Geodetic searches — example of freelancer's portfolio work in category Contextual Advertising
    Customer is a company providing geodetic services.The task is to receive applications and calls from potential customers.

    What have they done?The work began in 2016.Started with the Yandex.Direct setting.They dropped for a long period of time, after which they abandoned the advertising network due to the low yield.The decision was made to move to the search advertising and the business went much better, despite the high cost of the transition and the overheated auction in this niche.The cost of the call and calls became cheaper, and their number increased.The search advertising in Google Ads was also set.The number of traffic from this source is significantly smaller than from Direct, but the conversion (in % ratio) remains at the Yandex.Direct level.The specificity of this direction is that applications through the site are practically not left.They will immediately call the numbers indicated on the site.At a certain stage of cooperation, Co Magic joined the co-track to track the call receipt channels for more clear analysis and subsequent advertising optimization.What in the end?You have received the required number of calls and the cost of the call.Screenshot of the advertising office statistics: http://joxi.ru/KAxoLj8cZ11xX2

    … We are working until now.#AdWords #ppc #GoogleAdwords #knowledge #google #Edwards #Edwards #Edwards #Google #Google #Context Advertising #Context Advertising #Yandex #Yandex Direct #Context #Google Adwords #Context Advertising #Yandex Settings Specialist #Advertising in Google #Yandex Advertising Network #Yandex Advertising Direct #Google Advertising #Context Advertising

  • Applications for the franchise sale website

    Contextual Advertising
    Applications for the franchise sale website — example of freelancer's portfolio work in category Contextual Advertising
    The client is a franchisor who sells a franchise for the provision of video surveillance services in kindergartens and primary schools.Parents install an app on their computer or smartphone and have the ability to watch their child while he is in the kindergarten or school.The task is to receive applications from potential franchisors.What have they done?Advertising was adjusted to a newly created site, and initially as a advertising channel was selected Yandex.Direct: Advertising on thematic sites (rsi).Everything went well until Yandex mixed the types of targeting, that is, the possibility in advertising campaign settings disappeared to divide targeting into behavioral and thematic - he simply united them.After this innovation, the entering traffic has drastically deteriorated, the cost of the leads has increased and the applications themselves have begun to come of lower quality.It was decided to try the search advertising in Yandex.Direct, however, due to high competition and the round cost of the transition in the special location.It also failed to get out to the required indicators of the amount and value of the leather.We later set the search ad in Google Ads and it showed a good result.The advertising was conducted on several Google accounts, consistently, in connection with the change of jury.What in the end?The required indicators are made in terms of the quantity and cost of the request.Statistics for one of the accounts: http://joxi.ru/nAyxK9NfgjjJJ2
    Statistics for applications: http://joxi.ru/Dr8yMNJfozzBem

    The customer is satisfied.We continue cooperation.#AdWords #ppc #GoogleAdwords #knowledge #google #Edwards #Edwards #Edwards #Google #Google #Context Advertising #Context Advertising #Yandex #Yandex Direct #Context #Google Adwords #Context Advertising #Yandex Settings Specialist #Advertising in Google #Yandex Advertising Network #Yandex Advertising Direct #Google Advertising #Context Advertising

  • Sites - Increasing the number of requests

    Website Maintenance
    Sites - Increasing the number of requests — example of freelancer's portfolio work in category Website Maintenance
    The customer is engaged in indoor advertising - advertising on the door of the entrance.He came after a advertising agency: the guys from the agency set up advertising in Yandex.Direct to entering applications from advertisers + franchise advertising.Website: http://franchise-atom.ru
    The result after the setting by the agency is zero.Both sites have been introduced guidelines: the processing of the offer, the customer’s benefits, not based on the ideas taken from the head, but based on the criteria of choice of potential advertisers, facilitating the target action on the site, with the aim of easier entry.The franchise site also added the concrete "on the product", in this case "on the franchise", since it was previously simply indicated that it is the franchise of the advertising agency.Now the situation is normalized and requests with calls are coming to both sites.#AdWords #ppc #GoogleAdwords #knowledge #google #Edwards #Edwards #Edwards #Google #Google #Context Advertising #Context Advertising #Yandex #Yandex Direct #Context #Google Adwords #Context Advertising #Yandex Settings Specialist #Advertising in Google #Yandex Advertising Network #Yandex Advertising Direct #Google Advertising #Context Advertising

  • Applications and calls for car service

    Contextual Advertising
    Applications and calls for car service — example of freelancer's portfolio work in category Contextual Advertising
    Customer - Car service specializing in removing troubles related to safety systems: repair, diagnosis, repair of safety bands, repair of safety belt, srs sensors, etc.The task is to receive applications and calls from potential customers.What have they done?The site was made from zero.This advertisement was also set to this site for the first time.Set Yandex.Direct and Google Ads.Campaigns are divided into sub-direct.In Directe, search and advertising were set on thematic sites.Google only searches for sub-direct.What in the end?Immediately after the launch of the test advertising, the results were not too good, they introduced directions to the site as a result of the scratching of advertising campaigns and the accumulation of statistics.The specification of this direction is that it is mainly called to the service.The cooperation began recently, so statistics have not yet been gathered, but after the initial optimization of landing and advertising, the situation on applications and calls stabilized.We work further.We plan to get out to the maximum conversion indicators and the minimum cost of the leads.Statistics: http://joxi.ru/nAyxK9NfggX5R2

    #AdWords #ppc #GoogleAdwords #knowledge #google #Edwards #Edwards #Edwards #Google #Google #Context Advertising #Context Advertising #Yandex #Yandex Direct #Context #Google Adwords #Context Advertising #Yandex Settings Specialist #Advertising in Google #Yandex Advertising Network #Yandex Advertising Direct #Google Advertising #Context Advertising

  • Applications for the site. Direction - IT franchise

    Contextual Advertising
    Applications for the site. Direction - IT franchise — example of freelancer's portfolio work in category Contextual Advertising
    The customer is a franchisor who sells a franchise for the organization of video surveillance on the territory and in the entrances of residential houses.A kind of social network between the inhabitants of the houses inside the yard, through which they can communicate, solve problems related to the municipality, watch with the help of video surveillance of the children on the kindergarten, the parking lot, learn the news of the house: time of water disconnection, view a photo report on the work performed and other possibilities.The task was to set up a advertising campaign that will bring sufficient number of applications at the optimal price.What have they done?The site was created from scratch.In the development, the conversion elements and blocks of the site were initially developed on the basis of previous experience of working with the same direction (franchising).As a result - from the very beginning the site has shown good conversion rates and continues to keep them for a long period of time.As a advertising channel, the search advertising in Google Ads was selected because of the cheaper click cost, compared to Yandex.Direct and sufficient volume of traffic.The screenshot shows statistics for the entire time of the advertising campaign: http://joxi.ru/xAeDM5QFRgpvL2
    The campaign turned off from zero.That is, there has been no advertising setting on this site by other specialists before.Date: from June 29, 2018 to this day.Reference to statistics on calls: http://joxi.ru/BA00oRXuMMBK7A

    As a result - the output to the required number of applications and the cost of the attracted lead.#AdWords #ppc #GoogleAdwords #knowledge #google #Edwards #Edwards #Edwards #Google #Google #Context Advertising #Context Advertising #Yandex #Yandex Direct #Context #Google Adwords #Context Advertising #Yandex Settings Specialist #Advertising in Google #Yandex Advertising Network #Yandex Advertising Direct #Google Advertising #Context Advertising

Activity

  Latest proposals 4
Audit and implementation of rights in Google Ads
4 USD
Freelance project
Контекстная реклама для одностраничника
27 USD
Контекстная реклама Google Adwords
56 USD