Darya Loginova
Private message 
Ukraine
1 year back
available for hire
2 Safes completed
6 years back
3 clients
on the service 9 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: intermediate
Polski: intermediate
Skills and abilities
Design & art
Promotion
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Contextual Advertising
from 205 USD for month
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Social Media Advertising
from 205 USD for month
Portfolio
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Why the case data will not tell you absolutely anything?
1 .Differences in services: Even if the case is similar to what your business is doing, you may not provide part of the company’s services from the case, which immediately puts a cross on the possibility to repeat the same results.The 2ndDifferent Regions, Different Conditions: Different region = different purchasing capacity, different level of demand, different level of prices, different average check.3 .Advertising Differences: Another advertising budget = another number of traffic channels, other types of advertising campaigns and advertising tools, another awareness of the audience about the enterprise, other occupied positions for search, another volume of semantics, another volume of purchased shows, another volume of traffic, leads and sales.and 4.A different time of the year = a different season, a different level of demand, a different readiness to purchase, a different cycle of agreement.and 5.Pre-Coronavirus and Post-Coronavirus Hour: These are two completely different worlds.Take now read any pre-coronavirus case about the promotion of cafes/restaurants and ask the case author to repeat the result.Let’s think together, what will he answer you?6 .Enterprise Internal Indicators: You don’t know if the enterprise is satisfied with the case-received indicators because the primary brick indicators (CPC, CPA, number of ice) absolutely don’t say anything about the enterprise’s internal indicators.7 .Identity Impossible: Even if you make everything identical, you will have other internal indicators.The same site you will, of course, no one will do, so the site conversion you will be different.8thBrand Factors: Age, brand awareness, trust and market loyalty to the brand – all these factors affect the results and the impossibility to repeat the same result.Summary: When asking for cases, remember that they don’t always reflect real chances of repeating success.It is more important to understand the internal processes of the company, to adapt to your context and to take into account all the unique factors of your business.Casey is just one side of the medal.Successful cooperation requires deeper understanding and adaptation.
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Google Tag Manager
If you think the site conversion is very low, don’t rush immediately to blame previous subordinates-marketers for poorly performed work.First, create technical conditions for the possibility of further tracking of the problem places.With the GTM I will help you digitize in the user behavior analysis system and the transitions of different objects from one state to another, and immediately it will become as transparent as possible to see where the "leaves" are actually, how critical each of them, and it will be much easier to build hypotheses on the correction of each of the problems.When you have the opportunity to see in the report of traced events that visitors of the site, for example, don’t even touch the second screen (or any important section for decision making), you’ll see where you need to pay special attention.On the screens only a part of the tags set by me for the last of the customers.There are 23 types of events:
1 .The depth of the review of "seosh" texts - read or how deeply.The 2ndThe photo gallery.3 .Opening of Service Cards.and 4.Turn the service card with a gun.and 5.Internal transitions between pages - how interesting one or another material is.6 .Different types of conversions from different pages.7 .Click on different buttons.8thOpening of the Leader.The 9.Click in the field of leadform and fill them.The 10.confirmation of the lead form.11 of 11.The floating windows.12 .All stages of cookies acceptance.13 .Click on Google Map.14 .Click on the phone number.15 .Click on the social network button.16 is.Start and percentage of video viewing.17 .Opening deposits (covered sections with other content).18thDiscovery of "acordeons" (when when you click on a point in the list, a block with text falls out, when you click on another point in the list, its description is revealed, and the previous one is hidden).19 .The time on the site with the account of cookies, i.e. the overall duration of the visit to all pages.20 .The vision of each service plate - on the PC all the plate are displayed on one screen, but on the mobile - vertically one after one.21 of 21.The appearance of the photo in the gallery is at the degree of its rotation.22 is.A group of triggers with a combination of the depth of the scroll and the time of visit, as when the full-screen downloads are displayed, the pages processed all the tags of the depth of the scroll when the page has not yet been downloaded.23 .View of each section - on which sections users go out or carry out further actions.
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The Looker Studio
Over the past six years, at the end of each month, I send customers a detailed report to Looker studio, drawing data from Google Ads, Meta ads, Yandex ads.
On the screens only an example of one of these reports.
I propose not only the visualization of the data but also their analysis, proposals for the implementation of changes and conclusions. Customers react very positively to such detailed reports, so I decided to tell them and in my portfolio.
If you want to understand what’s happening in your advertising and on the basis of which data are made decisions on the implementation of changes, please contact me :)
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113 USD Sometimes I get a designer, developing different creatives.
Print Design
She advertised a concert in Poland, created a design for posts, posters and video-content. and :)
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226 USD Recognition of the customer
Contextual Advertising
In search of new customers from Europe, she asked to lose feedback from the English client with whom she worked for almost three years.
The School of English Smile School.
I say I am good)
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226 USD February 2020 - January 2022
Contextual Advertising
School of English and Spanish in Kiev by the method of Kalan.
In 2013, Smile English School became the first accredited school under the Kalan method in Ukraine.
Conversions in the report are as follows:
… Send the form of the reverse connection.
to call.
One of my best-selling projects, I worked with the client over 3 years and stopped the work with him only in February 22 years after warfare action in the country. I will also add a comment from the orderer.
The minimum cost of the course is $53/month.
The report does not take into account conversions from multi-channel chains, which, of course, have a weight share.
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226 USD November 2018 - February 2019.
Contextual Advertising
The network of bookmakers "E" since 2007 has acquired 32 branches throughout Ukraine. It has also become the most popular network with Ukrainian literature.
One of the oldest casinos and one of the most semanticly saturated. I was interested in some books in the process of robots and was able to read some later. and :)
… Conversions in the report are as follows:
Complete the order form for 1 click.
Transactions
This is right without considering conversions for multi-channel followings.
Later, I became aware of the strategies for sales campaigns and dynamic remarketing that provided conversions for a certain amount.
Often the cost of conversions for such campaigns could be up to 30% lower, lower for search campaigns.
We also recorded numerous repeated beasts with time thanks to remarketing campaigns, e-mail and multi-channel attributes.
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226 USD Sunday 2021 – February 2022
Contextual Advertising
Since 1992, RostalServices manufactures steel metal doors for houses, apartments, as well as fireproof and technical doors. Delivery throughout the Moscow region.
A interesting case, as in combination with another similar case they reflect the difference in the market.
I have a case for a minimum of a few years for a similar factory, but being in another country (Kazakhstan) and the difference in the value of the click and ice for different countries and regions can quite vary. So for the company Lidi, which works in Kazakhstan, did not exceed $11, for this case the cost of the conversion does not exceed $24.
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226 USD January 2020 – January 2021.
Contextual Advertising
Since 1995, the Company is carrying out the complete installation of diamonds, stones, bakes throughout Russia. It is also a dealer of world brands of stone towers and molding materials.
Conversions in the report are as follows:
Complete the form of the reverse connection.
… Calling
and chat.
One of the most complicated projects to promote, the contract cycle can be more than 1 year, the same product of the premium segment. It also has a significant impact on the seasonal demand.
The main emphasis was made on remarketing users who made conversions and microconversions.
The average check is $10,000.
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34 USD Menu for the Night Bar of Paprika
Customer Support
The design for the cocktail card bar, went into the print size A-4.
Per the best thing you can do for orders without a technical task is minimalism. Everything was accepted without the right, except for the prices for some drinks.
During the work I thought that in the menu you can put in the qr code with a link to the e-menu where the pixel will gather the audience and follow remarketing, developing advertising in the networks. Maybe there will be more work on this project, I will write.
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Report for a half year of work.
Contextual Advertising
As I promised, reporting on the work of search advertising for a company specializing in the sale of doors for a half year.
Since the time call tracking has been connected and the conversion-call tracking has made a number of ratio adjustments depending on gender, age, location, day of the week, time of the day and other parameters.
At one point of the campaign the customer was asked to reduce the turnover, as the production was completely overloaded by orders.
Production was also opened in several other cities, so the advertising campaign itself has grown in size. We started to advance on new low-frequency keys, targeting other cities, which causes some discharge in the cost per click, conversion costs and CTR included.
… The average CTR for companies is 25.12%
The average price per click is $0.47
Cost of conversion: $6
Average position – 1.2
The percentage of the results is 93.1%.
What there is to say about associative conversions, which also had a heavy percentage in total.
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What about KMS?
Contextual Advertising
After launching an advertising campaign in a expanded budget, in 2-3 months, Google Ads algorithms allowed the customer’s account to be able to use the stake targeting strategy with a conversion payment.That is, now, instead of paying for clicks, the advertiser has the opportunity to pay only if the user has moved to the site and has performed one of the intended target actions: purchase through the basket, filling the feedback form, etc.and d.Direct targeting strategy for the target audience with an expanded budget was mainly carried out on the basis of remarketing campaigns.This means that banner advertising in the CMS was shown only to those users who showed potential interest in the product (e.g., spent on the site more than 1-2 minutes, viewed more than 3 pages, etc.)and d.)This approach enabled even in the preparatory stages to ensure the recovery of advertising campaigns.Currently, the conversion cost ranges from $3 to $5, depending on the specificity of the campaign.Beyond these budgets, the strategy itself of the setting of interests cannot enter, making it the most efficient and economically profitable.
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Advertising for the stock exchange of mineral fertilizers.
Contextual Advertising
The company specializes in the organization of the stock market in Ukraine.
Lots were mineral fertilizers in wholesale volumes.
Reporting period is 5 months.
Only wholesale campaigns in the search network are taken into account.
… The client’s average CTR was less than 6%, after which it grew to 20%.
The average position was 1.8, rising to 1.3.
The average price per click is less than $0.15.
For each category of goods, two wholesale campaigns were created for different types of devices, as well as two campaigns for traffic coverage and branding.
Each campaign has several groups of ads with united keywords on topics. For each group, three to four ads are created with the most unique extension complex.
Each option is tested to determine the most effective one.
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Certified by Google Specialist.
Contextual Advertising
To obtain the status of Google Partner, a number of conditions were required.
The costs for the last 90 days must be at least $10,000. The USA
The presence of a Google specialist in the company in several directions.
And also compliance with efficiency requirements: Google Ads revenue, as well as customer base, should grow and differentiate in stability.
Reviews and compliments on completed projects 3
8 May 2020
11 USD
Create ads for Google Ads contextual advertising search
Quality
Professionalism
Cost
Contactability
Deadlines
Darja performed the work in time. There was practically no practitioner. A good job. I recommend the freelancer.
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15 April 2020
34 USD
You need an AdWords Advertising Expert
Quality
Professionalism
Cost
Contactability
Deadlines
I recommend Darry as a good artist.
I made a free account analysis, studied everything very carefully and wrote a work plan before we agreed even. No one of the candidates did so, and there were more than 50 people.
When a person spends his time trying to understand the customer’s business and understand whether he can be useful or not before paying it is very hard.
He was very careful about the details and did everything right in time.
thank you.
3 December 2019
23 USD
Set up and launch contextual advertising in Google Adwords by Kiev V
Quality
Professionalism
Cost
Contactability
Deadlines
Thanks Dash for the fast and professional work, she made a checklist setting, recommended improvements and implemented them. She was always in contact. The collaboration was easy. I recommend the contextual.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Launching campaigns for an interior photographer in the Czech Republic / Prague
174 USD
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Setup and conduct Target
158 USD
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Promotion / advertising of Lending, lead-generation of export requests
316 USD
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Working with Google Ads in English
400 USD
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Set Google Ads to get leads. California, the United States
400 USD
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The optimization of ADS.
113 USD
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The Google Ads
273 USD
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Context Advertising in Google
500 USD
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Google Advertising
90 USD
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Google Ads and GA4
23 USD
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