Tetiana Levchenko
Rating
Language proficiency level
CV
Who am I?
Hello! I'm Tatyana, an experienced specialist in contextual and targeted advertising. With 12 years of work in leading advertising agencies behind me, I've gained invaluable experience and honed my skills. Now, I've decided to start my own practice to provide personalized services and achieve outstanding results for each client.
What can I do?
- Turn advertising budgets into an avalanche of clients (snow control not included)
- Find your target audience faster than you can find your socks in the morning
- Create advertising campaigns that make your competitors bite their elbows and ask for my phone number
Why me?
- 12 years of experience = 12 years of experiments. I've already made all possible mistakes so you don't have to!
- Know all the secrets of successful advertising (including why shampoo ads are always filmed in the bathroom)
- Work faster than your cat can run across the keyboard
My superpowers
- Can increase your sales by 500% with one mouse click (okay, maybe two)
- Have telepathic connection with Facebook and Google algorithms
- Can attract audience attention even to ads selling canned air
- Have telepathic connection with TA (Target Audience, not Terminal Area)
- Able to make your banners clickable, not closable
My motto
If you haven't become the most popular on the internet after my advertising campaign, then you're selling something illegal!
Ready to make your advertising as viral as cat memes? Let me know, and together we'll create an advertising campaign that will be legendary and studied in marketing textbooks!
Skills and abilities
Portfolio
- All works 6
- Contextual Advertising 1
- Social Media Marketing (SMM) 1
- Social Media Advertising 1
- Lead Generation & Sales 3
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Launch and promotion of the online spare parts store shop.zeppelin.ua
Lead Generation & SalesZeppelin Ukraine has decided to expand its presence in the online space and improve customer service by launching an online spare parts store. The company approached us with the task of developing and implementing a promotion strategy for the new online store to maximize its visibility and sales.
Tasks:
… + Ensure the successful launch of the online spare parts store
+ Develop a comprehensive digital marketing strategy for promoting the store
+ Increase traffic to the website shop.zeppelin.ua
+ Enhance brand recognition and the new online service
Results:
+ Total page views of the website in 2 months after launch: 53,847
+ Organic Search: 30.2%
+ Direct: 28.1%
+ Referral: 22.5%
+ Paid Search: 15.6%
+ Social: 2%
+ Email: 1.6%
Conclusions:
- The launch of the online spare parts store shop.zeppelin.ua was successful from a technical standpoint.
- A comprehensive approach to digital marketing provided diverse traffic sources to the site, with organic search as the main source.
- The implementation of Binotel CallTracking and GetCall improved customer service capabilities.
- Email and SMS marketing showed good initial results in terms of audience reach.
- Special offers and advertising campaigns, including Black Friday, helped attract attention to the new store.
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Development and implementation of a strategy for promoting used special equipment
Lead Generation & SalesZeppelin Ukraine approached us with the task of developing and implementing a powerful digital campaign that would cover various communication channels. It was important to ensure an increase in lead quality to maximize conversion into actual sales of certified used CAT equipment.
Results for the first 3 months:
499 targeted leads were obtained in the first three months of the campaign, which is 25% more than the number of leads for the entire previous year.
…
Results over the year:
1070 targeted leads were obtained over the year, which is 168% more than the previous year.
Long-term effect (first quarter of the following year):
Total number of leads: 197 (without active promotion)
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Improvement of digital presence and increase in engagement
Social Media Marketing (SMM)The Department of Agrotechnics Zeppelin Ukraine approached us with the aim of increasing the reach and engagement of the target audience on social media, as well as boosting traffic to the website. The main task was to create a comprehensive strategy that would cover both organic promotion and advertising campaigns.
Results:
… + Significant increase in reach: up by 44.8% on Facebook and by 101.7% on Instagram
+ Increased audience engagement on Facebook: up by 102.9%
+ Increase in the number of visits to the Facebook page by 55.6%
+ Growth in reach of the Instagram account by 137.5% over the last 30 days
+ Increase in interactions with content on Instagram by 125%
+ 83.7% of reach on Instagram comes from non-subscribed accounts, indicating successful organic promotion
+ Total number of sessions on the website: 31,665
+ Number of users: 22,694
+ Page views on the website: 100,446
+ Average session duration: 1 min 44 sec
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Revitalization of contextual advertising for car service in Dnipro
Contextual AdvertisingThe client, an auto service station in Dnipro, approached us after an unsuccessful experience with previous contractors. In 5 months, we transformed their contextual advertising in Google Ads, significantly improving key metrics:
Increased the number of clicks by 100% (from 7,544 to 15,089)
Raised CTR by 80.5% (from 2.31% to 4.17%)
… Improved conversion rate by 105.5% (from 2.18% to 4.48%)
Reduced cost per lead from 244 UAH to 97 UAH
We optimized campaigns for various services of the auto service station, implemented advanced strategies, and trained the client's team. This case demonstrates how the right approach to contextual advertising can transform a business and ensure a steady flow of clients.
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Global optimization of advertising campaigns
Social Media AdvertisingThe company "WorldWideLearn," specializing in online education, approached us with the problem of low advertising campaign effectiveness. Initial expenses amounted to $270,642 with a CPC of $0.53 and a CTR of 0.98%.
Our team conducted a comprehensive optimization:
… - Reallocated the budget in favor of the most effective channels
- Improved targeting and creatives
- Optimized campaigns for mobile devices
- Implemented an A/B testing system
Results after 2 months:
- Expenses decreased by 33% to $180,428
- CPC dropped to $0.35
- CTR increased to 1.47%
- Cost per conversion decreased by 33% to $2.91
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899 USD SALES FUNNEL OPTIMIZATION
Lead Generation & SalesThe owner of the online clothing store "FashionHub" contacted us. The store has been operating in the market for 2 years, had a wide range of products, but the sales figures did not meet the owner's expectations.
Reviews and compliments on completed projects 3
14 August 2024
27 USD
Setting up targeted advertising for an online clothing store on Fb and Inst
We are very satisfied with the completed work, everything was clear and on time, all important nuances for us were taken into account.
In the end, we received not only a quality result but also advice on further development and improvement.
We will continue to work together, I definitely recommend collaborating!
13 August 2024
37 USD
Write an article about the company geschaft.pl
Great job! Highly recommend for collaboration! Quick responses and quality texts + support.
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12 August 2024
22 USD
Need to develop a promotion strategy for a cybersecurity company.
Received specific and quality consultation, thank you. We worked on the foundation of the marketing strategy. We continue to collaborate on further development and implementation of the strategy itself.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Promote the online flower shop on Google
2176 USD
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We are looking for a specialist in Facebook Ads advertising.
270 USD
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Contextual advertising for an online store
270 USD
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Set up contextual advertising
270 USD
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Google & Meta Ads
270 USD
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Setting up and managing a Google Ads campaign for Geometryy.store
404 USD
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Hypothesis Prioritization Analyst
270 USD
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Promotion in Social Networks. Attracting subscribers on Instagram.
270 USD
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Setting up and launching advertising on Facebook Instagram TikTok
270 USD
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Set up Facebook ads, Google Ads, etc.
270 USD
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