Semen Zosimov
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Kyiv,
Ukraine
1 month 7 days back
available for hire
age 29 years
on the service 8 months 4 days
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445 USD Online store for men's cosmetics and tools
Website DevelopmentCase Study: Comprehensive Launch of the Online Store for Professional Tools Barber-Store.com.ua on Khoroshop
Project: Barber-Store.com.ua
Field: Sale of professional cosmetics, tools, and accessories for barbers and hairdressers
Platform: Khoroshop
… Work Period: January-March 2024
Task
The client approached with the task of launching a highly competitive niche online store "turnkey" on the Khoroshop platform. Main requirements:
Creation of a functional and stylish platform.
Setting up correct integration for automating business processes (payment, delivery, accounting).
Full readiness of the site for launching an effective advertising campaign (Google Shopping / Performance Max).
Solutions and Implementation
We implemented the project following a proven methodology, focusing on commercial effectiveness:
1. Architecture and Design (UX/UI)
Creation of a catalog: Developed an intuitive catalog structure that allows for quick product search
Responsive design: Implemented responsive layout, ensuring convenience for order placement from any device.
2. Integration and Automation
Preparation for e-commerce: Set up integration with payment systems LiqPay / MonoPay and the delivery service Nova Poshta for quick generation of shipping documents and payment acceptance.
Data synchronization: Set up correct data exchange (stocks, prices, orders) with the accounting system.
3. Readiness for Scaling and Advertising
Product feed (GMC): Created, optimized, and tested the product feed for Google Merchant Center. This included optimizing titles, descriptions, and adding Custom Labels for further product segmentation by margin.
Analytics: Installed and configured enhanced e-commerce through Google Tag Manager for accurate transmission of dynamic conversion value (Revenue). This allowed the client to immediately launch tROAS campaigns (PMax / Shopping Ads) with target profitability.
Project Results
Thanks to the professional launch on the Khoroshop platform, the client received:
Quick sales start: The store was fully ready to accept traffic and conversions.
High level of automation: Minimization of manual labor in order processing due to integration with delivery and accounting.
Advertising effectiveness: Ability to immediately launch high-profitability PMax / Shopping Ads campaigns with target ROAS, which is key for niche expensive products.