Sergey Lipnyagov

👋 About Me

Digital marketing specialist with 7+ years of experience in SEO, PPC advertising, and marketing project management.
I help businesses increase organic traffic, leads, and conversions by building systematic SEO and analytics-driven strategies.
I work both on specific tasks and full end-to-end promotion.

🧠 Core Expertise

• SEO (on-page / technical / off-page)

• eCommerce, SaaS, corporate websites, content projects

• PPC advertising (Google Ads) integrated with SEO

• Data-driven analytics and decision-making

• Project management and client communication
  
  

📌 Experience & Skills

• Developed 3–6 month SEO strategies

• Full SEO cycle:

  • keyword research and clustering

  • on-page optimization

  • technical improvements

  • content strategy

  • link building

  • performance analysis and strategy adjustments

• Worked with large websites and portals (thousands of pages)

• Conducted technical SEO audits

• Created technical briefs for copywriters, developers, and designers

• Regular client communication:

  • calls (when needed)

  • strategy alignment

  • reports and result presentations

  • adaptation to changing priorities
    
    

🛠 Tools

SEO / Analytics: Ahrefs, Google Analytics 4, Google Search Console, Screaming Frog, GTM, Google Ads
AI tools: drafting technical briefs, keyword clustering, content structure, SEO content preparation

✅ What I Deliver

• Market and competitor analysis with growth opportunities

• Work with large keyword datasets

• Implementation and control of technical SEO changes

• Strong self-management and deadline compliance

• Managing English-language projects: content creation, review, optimization, and international keyword research
  
  

🎯 Work Approach

• Clear tasks and deadlines

• Transparent communication

• Focus on results, not report checklists
  
  

📩 Ready to Help

If you need:

• SEO promotion (full / partial / task-based)

• SEO audit with a detailed technical brief for developers

• PPC analysis, audit, or campaign launch

• A digital marketing growth strategy

I’ll be glad to discuss your project.