Aleksandr Petrov
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Moldova
3 months 27 days back
available for hire
on the service 2 years
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Successful projects
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Language proficiency level
Русский: fluent
English: intermediate
Skills and abilities
Portfolio
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200 USD Showcase website and sales tool for hair master Koshka R
Web Programming
Problem A private premium-class master worked without a professional website, which limited the attraction of new clients and the sale of professional cosmetics. The process of ordering products was disorganized (through social networks or messengers), leading to lost requests and complicating work.
Solution A custom website was developed from scratch on WordPress, combining a stylish portfolio and a functional ordering system. Key elements:
… - Imitation of an online store: with a cart and checkout. The system automatically sends a structured email to the manager with a list of products and client contacts, replacing chaotic orders in social networks.
- Complex AJAX product filter: for instant search without reloading the page — improved user experience and sped up product selection.
- Marketing blocks: (“About the master,” work gallery, slider with reviews, blog), creating trust and highlighting expertise.
- Complete technical setup: SSL, caching, Cloudflare DNS for security, speed, and stability.
Technologies WordPress, custom theme development using Tailwind CSS, Vanilla JS, implementation of AJAX logic for the filter and cart without page reload, setup of email notifications, performance optimization.
Result A centralized channel for attracting clients and sales has been launched. The website addresses two key tasks:
- Marketing: Strengthens the personal brand of the master, demonstrates expertise and portfolio, attracts organic traffic through the blog.
- Operational: Automates and structures the process of selling professional cosmetics, minimizing lost requests and saving time on order processing. The complex AJAX filter and cart system provide an experience comparable to large online stores.
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581 USD Ulyanov Auto
Web Programming
Problem The company "Ulyanov Auto" operated without a modern digital presence. Key tools for attracting customers in the car import niche were missing: a visual presentation of services, interactive calculators for cost estimation, and a centralized system for collecting hot leads for specific vehicles. Interaction with customers was fragmented (calls, messengers), complicating the control of the sales funnel.
Solution A website was developed and launched from scratch on WordPress as a multifunctional marketing and service hub with elements of FinTech and eCommerce. A unique design (UI/UX) approved by the client was implemented, supporting dark/light themes and a full range of features:
… - Simulation of an online store: with a "Hot Offers" catalog (custom fields: price in the USA/Russia, year of manufacture, gallery). The "Order this car" application system with notifications to the admin panel replaced unstructured communication methods, centralizing the lead funnel.
- Complex "Customs Clearance Calculator": with multifactor logic (age, engine type, volume, cost) — allowed clients to independently estimate their budget, lowering the entry threshold and improving the quality of applications.
- "Find a Car" tool: (filter by make/model), informational blocks ("Buying Steps", FAQ), a blog for SEO traffic, and an interactive map.
Each feature addressed a specific business task: from lead generation to assisting in decision-making.
Technologies WordPress, custom theme development using Tailwind CSS and JS, advanced custom fields, implementation of complex client logic for the calculator, hosting and domain setup.
Result A key lead generation channel was launched, replacing fragmented communication methods. The website became not just a "business card," but a working tool with elements of FinTech (calculator) and eCommerce (catalog with applications), clearly demonstrating the complexity of the tasks accomplished. This automated initial contact, increased the conversion of visitors into informed applications, and accelerated the processing of requests by managers.
#wordpress #webdev
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seaman
Web ProgrammingLong-term support and development of the client's website
Problem The maritime-themed website needed to transition from a static informational resource to an actively developing project with unique functionality capable of attracting and retaining the target audience (seafarers), as well as ensuring its stability and security during constant content updates.
… Solution For over 5 years, I provided a complete cycle of support and strategic development for the project on WordPress. Key tasks:
- Development of a unique project core: Created a proprietary online testing system for training seafarers (CES, Delta, CBT, etc.), which fundamentally changed the website's value for the audience.
- Architectural development: New content types (tests, news, terms) were introduced and configured with separate landing pages and multilingual support (3 languages). AJAX content loading was implemented to improve UX.
- Optimization and growth: Conducted deep SEO optimization, including work with Core Web Vitals, which, combined with unique content, led to explosive growth in organic traffic.
- Ensuring reliability: Comprehensive security measures were implemented (protection of wp-login.php, log analysis), and a system of regular backups and controlled updates of the core and plugins was set up.
Technologies WordPress, custom plugin/functionality development (testing system), Advanced Custom Fields (ACF) or equivalents, performance optimization (caching, Lighthouse analysis), server security (.htaccess), CI/CD for updates.
Result Transformation of the website into a leading industry educational resource.
- Traffic growth: Organic traffic increased by 80% due to ranking in the top results for key queries related to testing.
- Unique positioning: The website became an indispensable free tool for training seafarers, significantly increasing audience loyalty and time spent on the site.
- Stability and security: Continuous operation and protection against threats were ensured during active daily content updates, laying the foundation for further scaling.
#wordpress #webdev