Valerіya Kovalenko
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Kyiv,
Ukraine
28 days 2 hours back
available for hire
on the service 1 month 5 days
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CV
Middle UI/UX Designer | 5+ years of experience | 15+ products implemented
I design digital products that simultaneously solve business goals and create a strong user experience. I have worked on B2B, B2C, P2P, e-commerce and GameDev products - from high-converting landing pages to complex platforms and scalable design systems.
I specialize in creating products from scratch: from market research, UX architecture and user flow to the final UI, launch and further optimization based on analytics and user behavior. I am able to transform complex scenarios into understandable interfaces that increase conversion, retention and value of the product for the business.
UX: I work with a data-driven approach: User Interviews, JTBD, CJM, Usability Testing, competitive analysis, CRO, user behavior analysis and finding product growth points.
Tools: GA4, Hotjar, Microsoft Clarity, Amplitude, Mixpanel, Google Search Console, FullStory.
UI: Strong visual foundation — from graphic design and identity to complex UI kits and design systems. I create modern, clean and commercially effective interfaces that enhance the brand and scale with the product.
Tools: Figma, Adobe Photoshop, Adobe Illustrator, SAI, AI tools.
Skills and abilities
Programming
Design & art
Mobile development
Portfolio
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UX/UI B2C "Blog"
Interface Design (UI/UX)
A UX analysis of the blog structure and navigation patterns was conducted to improve content discoverability.
The page's content hierarchy was developed, with featured content highlighted to quickly attract user attention.
… The article categorization logic was optimized to simplify finding relevant content and reduce friction in the navigation flow.
The content catalog's UX patterns were developed: article cards, previews, metadata, and CTAs to increase click-through rate (CTR).
A more predictive and scannable grid system was implemented to comfortably consume large volumes of content.
A visual hierarchy between categories, headings, dates, and secondary information was developed to quickly orient the user.
The search and filtering UX was optimized to reduce the time it takes to find the required information.
Behavioral UX principles were incorporated to increase blog browsing depth and user retention on the platform.
The mobile-first adaptability of the content grid and the prioritization of elements at different breakpoints were improved.
The blog's UI components were unified to create a cohesive experience and enhance brand awareness.
UX interactions with pagination and a lazy content flow were developed to smoothly navigate large numbers of articles.
E-commerce/content best practices were implemented to integrate the blog into the overall customer journey and support the business's SEO strategy.
#Landing #websites #UI/UX-designer #research #business #BusinessAnalyst #b2b
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UX/UI B2C "Cart"
Interface Design (UI/UX)
UX/UI B2C "Cart"
A UX audit of the cart structure and checkout scenario was conducted to identify user loss points.
… The information hierarchy was redesigned: the emphasis was shifted to key actions — checkout, progress to free shipping and gift.
The cart user flow was optimized to reduce cognitive load and speed up the purchase decision.
The UX mechanics of upsell/cross-sell blocks (“With this product they take”, recommendations) were thought out to increase the average check without overloading the interface.
Content blocks and CTA buttons were reorganized to improve scanability and user visual focus.
User motivation states were worked out through gamification: progress to gift and free shipping.
The UX of interaction with products in the cart was improved: quantity, removal, addition of related products — with an emphasis on speed and intuitiveness.
A cleaner and more predictable interface composition has been created to increase trust and create a sense of “easy” checkout experience.
E-commerce best practices have been taken into account to increase conversion and reduce the likelihood of abandonment at the checkout stage.
Mobile-first logic for component adaptation and content prioritization for different viewports has been developed.
#Landing #websites #UI/UX-designer #research #business #BusinessAnalyst #b2b
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UX/UI B2B "Product card page"
Interface Design (UI/UX)
UX stages of work on the Product Page and adaptation of the mobile version.
Analysis of business goals and user scenarios: determining key actions - viewing the product, comparing, quick purchase, ordering in parts, familiarizing yourself with the characteristics and delivery.
… Researching the behavior of e-commerce/B2B users: identifying trust triggers, pain points and factors that affect conversion.
Building the information architecture of the page: logical content structure, prioritizing blocks and reducing cognitive load.
Designing user flow for quick decision-making: CTA, characteristics, payment, delivery and reviews are arranged according to user scenarios.
UX optimization of the product card: emphasis on availability, price, rating, minimum order and additional services to increase trust and conversion.
Formation of a system of content blocks: characteristics, FAQ, reviews, related products, cross-sell and recently viewed to increase the depth of interaction.
Thinking through UX for a large amount of information: tabs, anchors, expandable blocks and visual segmentation of content.
Adaptation for different types of users: new customers, regular buyers, B2B audience, mobile device users.
Working with UX accessibility: readability, contrast, clickable zones, predictable navigation and interface scannability.
Preparing wireframes and UX logic for transfer to UI and development without losing structure and behavioral scenarios.
#Landing #websites #UI/UX-designer #research #business #BusinessAnalyst #b2b
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UX/UI Landing "How does it work?"
Interface Design (UI/UX)
Creating a "How does it work?" page from scratch + Adapting it to the mobile version
UX stages
Analysis of business goals, promo mechanics and player behavior
… Research of iGaming / betting platforms competitors
Building a user flow for quick entry into the promotion without unnecessary steps
Forming the information architecture of the page
Structuring content by priorities: Hero → mechanics → rewards → motivation → FAQ → CTA
Developing scenarios for user engagement and retention through gamification and levels
Creating wireframes and UX prototypes
Thinking about conversion points, CTAs and behavioral triggers
Adapting UX for desktop/mobile and optimizing content scanning
Conducting UX reviews and improving the user journey to increase retention and conversion rate
UI stages
Developing art direction and moodboard in the premium iGaming style
Forming a modern dark UI system with neon/glow accents
Building a design system: colors, typography, buttons, cards, element states
Creating a high-impact hero section for maximum first impression
Design gamified blocks, levels and reward systems
Development of content hierarchy and visual accents to increase conversion
Integration of 3D illustrations and promotional visuals into a single product style
Development of adaptive UI for different devices
Preparation of mockups and UI-kit for transfer to development
Collaboration with developers and implementation support until the final release
#Landing #websites #UI/UX-designer #research #business #BusinessAnalyst
Activity
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Improve the existing website design
16 USD
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Game UI/UX Designer
400 USD
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UX/UI designer for MVP landing page - cultural project Foodture Ukraine
223 USD
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Design development for the carousel on the main page
16 USD
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Design of App Store screenshots (cards) for a mobile financial application
45 USD
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We are looking for a performer for the redesign of the online store.
22 USD
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Refinement of the online store layout in Figma
22 USD
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We are looking for a web designer with cool works.
601 USD
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35 icons for a mobile application and website
25 USD
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UI/UX designer
334 USD
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