Sofiia Sokolenko
Rating
CV
Creative marketing specialist & project manager with hands-on experience in building brands, launching products, and scaling marketing campaigns from idea to execution.
I specialize in content strategy, project management, and creative marketing, combining data-driven thinking with strong storytelling. I’ve led marketing teams, managed collaborations, and worked on projects ranging from social media growth to full-scale product launches and brand positioning.
I’m currently open to freelance and part-time opportunities where I can contribute to:
• launching new projects and ideas
• PR and brand collaborations
• content strategy and content management
• market research and trend analysis
• creative campaign development
I’m adaptable, proactive, and comfortable working in fast-paced environments, both independently and within teams. I enjoy diving into new challenges, testing hypotheses, and building meaningful, effective marketing solutions.
Let’s create something impactful
Portfolio
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1361 USD Winter Specialty: "Winter Tastes From Ukraine" (Fresh Black)
Marketing ResearchChallenge: create a seasonal product.
We decided to connect an emotional marketing with traditional Ukrainian cuisine under extreme time pressure (2 weeks for full execution.
The Strategy: conceptualized a collection of 12 drip coffees where each flavor reflects a traditional dish (Kutya, Varenyky, etc.).
… I led the project as PM, managing the design, copywriting, and SMM teams, while handling production, logistics, and a 360° marketing campaign.
Results:
- sales success: 50% of the entire stock was sold within the first 2 months
- sensory marketing: successfully transformed a physical product into a cultural storytelling tool
- agile delivery: realized the project from concept to shelf in just 14 days during the peak New Year season
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1134 USD Malevich x Lavka Tradytsii: Art meets Craft
Project Managementсreate a creative campaign to launch a new, limited-edition packaging line for local craft products, merging traditional food with avant-garde art. I took over a stalled concept and revived it, facing tight deadlines and a completely new niche—film industry partnerships
#marketingresearch #newproduct #IntegratedProject