Anastasiia Doronina
Offer Anastasiia work on your next project.
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Offer work 
Kyiv,
Ukraine
11 months 6 days back
available for hire
age 28 years
on the service 2 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
Skills and abilities
Portfolio
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Beauty Salon Spain
Lead Generation & Sales
Goal: Attract new clients and increase brand awareness through an effective advertising campaign on social media.
Tasks for the targetologist:
… 1. Strategy development: Create a marketing strategy focusing on the specifics of the beauty market in Spain and the target audience of the salon.
2. Online presence audit: Conduct a detailed analysis of the website and social media pages, identify shortcomings and opportunities for improvement.
3. Competitor analysis: Study competitors in Barcelona and the overall situation in the beauty market to develop unique advertising offers.
4. Advertising setup and optimization: Set up advertising campaigns on Facebook and Instagram, optimizing them for maximum reach and effectiveness.
5. Technical audit: Check the technical settings of the advertising accounts and resolve any issues that could affect the results.
6. Creation of creatives: Develop attractive advertising materials, including banners, videos, and carousels that reflect the atmosphere and uniqueness of the salon.
7. Reporting: Provide daily and monthly reports on campaign results to keep the client informed about the effectiveness of advertising activities.
Results:
Increase in brand awareness: Over two months of the campaign, the social media audience grew by 35%, and there was a 40% increase in appointment requests through the website.
1. Increased foot traffic: Thanks to targeted advertising, the flow of new clients increased by 40%. This included both new clients and those returning to the salon after a long break.
2. Increased conversion: The CTR of the ads increased by 25%, and conversions from advertising campaigns reached 20% due to optimization and precise targeting.
3. Positive feedback: Clients began actively leaving positive reviews and sharing their experiences on social media, which further contributed to attracting new clients.
What was done additionally:
- Personalized offers: Promotions and special offers for new clients were introduced, allowing for the attraction of more people through advertising campaigns.
- In-depth data analysis: Continuous monitoring and analysis of campaign results allowed for timely adjustments to the strategy and settings to achieve maximum effect.
- Page optimization: Changes were made to the salon's website and social media, improving user interaction and increasing the quality of converting visitors into clients.
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Work Czech Republic
Lead Generation & Sales
Market and target audience analysis:
A labor market study was conducted in the Czech Republic, identifying the most relevant job vacancies and requests from potential candidates. The audience was divided into several segments: unskilled workers, technical specialists, builders.
Development of marketing strategy:
… A clear action plan was created, taking into account the needs of the target audience and the competitive situation in the market. Key messages were defined to attract candidates, focusing on working conditions, salaries, and opportunities for quick employment.
Setting up and launching advertising campaigns:
Advertising campaigns were created and launched on Facebook and Instagram, including carousels, video ads, and Stories. Different audience segments were considered, and targeting was done for regions where job seekers most frequently come from in the Czech Republic.
Creation of creatives:
Over 10 creatives were developed using real employee feedback, photos of living and working conditions, as well as information about job vacancies and salaries. Each creative was adapted to the specifics of each audience segment.
Setting up retargeting:
Retargeting was launched for those who interacted with the ads but did not submit an application. This allowed for bringing back potential candidates and increasing the number of applications.
Optimization of advertising budget:
After testing various advertising formats and creatives, the budget was optimized, directing more resources to the most effective ads.
Implementation of a quiz for lead generation:
A quiz titled "Is a job in the Czech Republic right for you?" was created, which helped attract more interested individuals and filter relevant candidates for employment.
Testing different hypotheses:
Various options for advertising texts and images were tested to identify the most effective ones. After each iteration, improvements were made based on the data obtained.
Working with Direct:
Automated responses were set up in Instagram Direct for quick communication with interested candidates, reducing the time spent processing applications.
Preparation of daily reports:
Campaign data was analyzed daily, the effectiveness of ads was assessed, and the strategy was adjusted based on real results.
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Luxury perfume
Lead Generation & Sales
Goal: increase sales
What was done?
… 1. Developed a marketing strategy.
2. Created a content plan for posts and pages. Implemented storytelling.
3. Developed a sales script and addressed customer objections.
4. Conducted an audit of the Instagram account, identified the target audience and competitors.
5. Updated the profile header and highlights.
6. Created a business manager, business page, and advertising cabinet.
7. Launched advertising and scaled the campaign.
8. Created creatives for advertising.
9. Developed a checklist for selecting fragrances.
10. Analyzed results daily and improved the campaign.
11. Tested various hypotheses.
12. Created a TikTok channel.
What was additionally done:
13. Launched targeted advertising through Stories to attract an audience from TikTok and Instagram.
14. Set up retargeting to bring back customers who interacted with the product but did not make a purchase.
15. Implemented UGC content to increase trust in the brand.
16. Conducted a series of surveys and quizzes for better understanding of customer needs.
17. Implemented automated responses in Direct for prompt communication with customers.
18. Made integrations with local influencers to attract a new audience.
19. Optimized the page for Instagram search engines using relevant keywords.
20. Created special offers and promotions that increased the average check.
Result after 5 days: invested $184 – received $706.
Attracted an audience to the sale, increased the number of subscriptions and activity.
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Sportswear
Lead Generation & Sales
Client: Women's clothing sales (Tops-Leggings-Underwear)
Task: Attracting customers through correspondence on Instagram.
… What has been done:
1. Created and set up an advertising campaign.
2. Developed over 5 video creatives with a clear formulation of the offer.
3. Conducted a detailed analysis of the target audience for precise targeting setup.
4. Performed split testing of different advertising creatives and formats to enhance effectiveness.
5. Set up retargeting to engage users who have already interacted with the content.
6. Implemented campaign effectiveness analysis through daily KPI monitoring and real-time adjustments.
7. Prepared and optimized a form for quick communication via Direct.
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Permanent makeup
Lead Generation & Sales
Alma Brows – a salon in Spain.
Goal – lead generation for permanent makeup services.
Responsibilities:
… 1. Detailed analysis of competitors. To find out what competitors are hiding, a secret action plan was developed, which helped gather competitive materials.
2. Developed and implemented a marketing strategy according to KPI.
3. Set up, optimized, and scaled the advertising after two weeks.
4. Created more than 15 advertising creatives.
5. Development of a quiz and landing page.
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Wedding organization
Lead Generation & Sales
Chymyrys Production – a "turnkey" wedding organization in Kyiv
Goal – to find brides in Kyiv and the region
1. Development and implementation of a marketing strategy according to KPI.
… 2. Audit of pages/website.
3. Competitor analysis and overall situation in the country.
4. Setup, optimization, scaling.
5. Checking technical settings and unblocking advertising accounts.
6. Creation of creatives.
7. Daily and monthly reporting.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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I am looking for a person who will set up advertising for the salon and promote a neglected Instagram page.
293 USD
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Promotion of Instagram page advertising
71 USD
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Target Advertising
373 USD
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Create and set up Targeted advertising on Instagram and Facebook
113 USD
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Promotion of Instagram page
304 USD
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Beauty studio in Los Angeles
500 USD
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Clients for a cleaning company (cleaning)
1000 USD
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Launch of Target (fb/insta)
200 USD
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Facebook Ads
349 USD
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Setting up targeted advertising
71 USD
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