Vadym Rybalko
SEO as a strategic driver for business growth
Offer Vadym work on your next project.
Private message 
Kyiv,
Ukraine
currently online
available for hire
1 Safe completed
11 days 10 hours back
1 client
17 proposals made
age 59 years
on the service 1 year
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: advanced
Español: elementary
CV
SEO Strategist & Founder of Strategia Marketing Agency.I don’t just “rank websites” - I build scalable systems for lead generation, sales, and sustainable growth.
My approach is built on the proprietary Strategia 360 methodology. It’s a holistic digital marketing framework where SEO, content, analytics, paid media, UX, and business logic work as a single, high-performing engine.
I don’t see a website as a mere collection of pages and keywords. To me, it’s a business tool designed to hit specific KPIs:
Attracting high-intent traffic;
Converting visitors into qualified leads;
Communicating product value clearly;
Building brand authority and trust;
Systematically scaling sales.
With a background in both marketing and business management, I don’t look at projects through the narrow lens of “optimization.” I look at the big picture: how this will move the needle on your revenue, CPL, conversion rates, and long-term valuation.
Skills and abilities
Design & art
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Banners
from 134 USD for unit
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Interface Design (UI/UX)
from 557 USD for month
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Logo Design
from 94 USD for hour
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Packaging and label design
from 94 USD for hour
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Social Media Page Design
from 281 USD for project
Photo, Audio & Video
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AI Speech & Audio Generation
from 94 USD for hour
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Audio & Video Editing
from 111 USD for hour
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Music
from 94 USD for hour
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Transcribing
from 94 USD for hour
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Video Advertising
from 111 USD for hour
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Video Creation by Artificial Intelligence
from 94 USD for hour
Promotion
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Contextual Advertising
from 374 USD for month
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Email Marketing
from 557 USD for month
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Lead Generation & Sales
from 267 USD for month
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Link Building
from 281 USD for month
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Marketing Research
from 557 USD for month
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Public Relations (PR)
from 557 USD for month
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Search Engine Optimization (SEO)
from 557 USD for month
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Search Engine Reputation Management (SERM)
from 749 USD for month
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Social Media Marketing (SMM)
from 557 USD for month
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Website SEO Audit
from 267 USD for project
Writing
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Articles & Blog Posts
from 18 USD for article
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Copywriting
from 4 USD for 1000 symbols
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Poems, Songs & Prose
from 94 USD for hour
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Rewriting
from 3 USD for hour
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Script Writing
from 4 USD for 1000 symbols
Portfolio
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400 USD Google Business Profile for KRASA Beauty Studio in Dallas, TX
Search Engine Optimization (SEO)
Niche: beauty salon / beauty studio
Geography: Dallas, Texas, USA
Service: creation and basic optimization of Google Business Profile before the business opening
… Task
A month before the opening, the owner of KRASA Beauty Studio requested the creation of a Google Business Profile for the new beauty salon.
The main task was not just to "add a point on the map," but to prepare the profile so that after the opening, the business could immediately start receiving clients from Google Maps and local search.
What was done
We prepared and designed the company profile in Google Business Profile:
- created and set up the business profile;
- specified the correct address and geolocation on Google Maps;
- added the main business category — beauty salon;
- connected the contact phone number;
- added the website and Instagram;
- set up links for online booking;
- added services and links to the service catalog;
- decorated the profile with photos;
- prepared the business for local presence on Google Maps even before the active launch.
Result
The KRASA Beauty Studio profile is correctly displayed on Google Maps and contains all key elements for attracting clients:
- the business is visible on Google Maps;
- the "Book Online" button works;
- services have been added;
- website, Instagram, and phone are connected;
- the profile has photos from the owner;
- users can immediately proceed to booking or contact the salon;
- at the time of the screenshots, the profile has a rating of 4.8 and 92 reviews.
Why this is important
For a local business, Google Business Profile is not just an informational card. It is a separate channel for attracting clients.
Especially for a beauty salon, it is important that the profile is ready to operate even before the opening: with the correct address, photos, categories, services, contacts, and the ability for online booking.
In this case, the profile was prepared in advance, so after the opening, the business did not lose local demand and could immediately start receiving clients from Google Maps.
Services within the case
Google Business Profile / Google Maps / Local SEO / online booking setup / optimization of local business profile.
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513 USD SEO Niche - Manufacturing of Metal-Plastic Windows
Search Engine Optimization (SEO)
This is not just a growth in the graph in Search Console. For a production business, such metrics mean broader demand coverage, more organic traffic, and a stronger presence in search without direct dependence on the advertising budget.
- Visibility - impressions increased by 31%, meaning the site appeared more frequently in search results for relevant queries.
- Traffic - Clicks increased by 44%, resulting in 3,980 additional organic search visits.
- Business impact - The organic channel has become a stronger asset for consistently attracting potential clients.
…
In case studies, we evaluate #SEO through business metrics: visibility, clicks, demand, page quality, and lead potential. Traffic alone is not a goal - it must work for sales.
- Strategy - niche analysis, demand, competitors, and priority pages
- Execution - technical foundation, content, internal structure, search signals
- Management - control in GSC, growth assessment, new hypotheses for scaling
Result in numbers +44% clicks | +31% impressions according to #GoogleSearchConsole
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500 USD Google Maps & Google Business Profile Reputation Management Over
Search Engine Reputation Management (SERM)
We previously managed profiles for KRASA Beauty Studio and are currently working with Strategia 360.
The main goals are to boost business trust on Google Maps, make profiles more compelling for potential clients, and establish a systematic approach to managing reviews.
What We Did:Comprehensive Audit: Analyzed profiles, verified categories, contact details, website links, photos, call-to-action buttons, review structure, and overall reputation presentation.S
…
trategy & Frameworks: Developed a system for gathering authentic client reviews, communication scripts, templates for responding to both positive and negative feedback, and a foundational strategy for ongoing profile management.
Results: KRASA Beauty Studio: Achieved a 4.8-star rating with 92 Google reviews.
Strategia 360: Established a fully managed profile with an initial 5.0-star rating and a solid foundation for continuous reputation growth.
Our Approach:We don't just randomly add reviews; we build a structured reputation system: audit - rightarrow - strategy - rightarrow - client communication - rightarrow - review responses - rightarrow - KPI monitoring - rightarrow - continuous profile optimization.
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557 USD SEO of the corporate website
Search Engine Optimization (SEO)
Real case: how we transformed SEO into a channel for stable customer acquisition. How SEO works together with content and UX to increase applications and revenue.
In the first phase of work from 2018 to 2020, stable growth of organic traffic was recorded:
– users: from ~268 to ~3,600+ (growth of 10+ times)
– gradual increase without sharp "jumps" → a sign of a correct SEO strategy
… Growth occurred due to:
– expansion of semantics
– optimization of structure
– content for commercial queries
What this means for business
For the metal structures niche (B2B, complex services):
– traffic growth = growth in requests for calculations / proposals
– increased coverage of commercial queries
– strengthening positions in a competitive niche
In such niches, even a small increase = significant impact on revenue
Important: this is not a short "spurt," but a systematic growth that indicates a solid foundation.
After the relaunch of SEO in 2023:
– users: from ~1,574 to ~5,600+ (+250–300% growth)
– clear growth trend after each month
– growth rate became faster than in the first phase
+ 273% growth of organic traffic in 6 months
Previously: 1,500 clicks / 135,000 impressions
Now: 5,600 clicks / 560,000 impressions
Conclusion:
– SEO works in B2B and complex niches
– promotion results can be assessed as highly effective
– exponential traffic growth (10x in the first phase)
– even after a pause, growth can be resumed and accelerated
– stable positive dynamics
– systematic nature of growth (not a "one-time effect")
– the key to success is systematization, not isolated actions
Important: the site does not just receive traffic; it attracts a new audience and scales.
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557 USD SEO case for bus transportation
Search Engine Optimization (SEO)
How SEO Became a Stable Channel for Passenger Transport Applications. A Practical Example, Real Results.
Key Metrics (period comparison):
Clicks: 669 → 2.1k (+214% or approximately 3.1 times)
Impressions: 8.27k → 95.2k (+1051% or approximately 11.5 times)
… CTR: 8.1% → 2.2% (decrease)
Average Position: 25 → 17.4 (improvement, but still not in the TOP-10)
The sharp increase in impressions (8.27k → 95.2k) means:
– the site started ranking for a significantly larger number of queries
– it entered a broader pool of geo queries, routes, directions
– it stopped being "narrow" in demand coverage
Clicks are growing exponentially, but slower than impressions (669 → 2.1k), which means:
SEO not only improved existing pages, it scaled coverage
but part of the new demand is still not monetized.
And this is normal for the growth phase. Initially, the site enters more queries, then some of these queries catch up in positions, CTR, and conversion.
Positions have improved, but the potential is still large (25 → 17.4):
This is a good move, but for services with high commercial intent, the main result begins when the site enters the TOP-10, and even better — the TOP-5.
That is, growth is already present, the channel is working, but the strongest phase is still ahead.
Important: this is a very strong case, there is a stable upward trend, the site has transitioned from locally limited visibility to scalable demand coverage.
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557 USD Case of promoting online courses
Search Engine Optimization (SEO)
How SEO Became a Stable Sales Channel for an Online Course Website. A Real Case for an Online School.
Key Metrics (comparison of periods over 1 year of promotion):
Clicks: 6.6k → 15.6k (+136% growth)
Impressions: 113k → 664k (~6x growth in reach)
… CTR: 5.9% → 2.3% (decrease)
Average Position: 17.6 → 6.7 (entry into TOP-10)
The sharp increase in impressions (113k → 664k) means:
the site began to rank for a significantly broader semantic range
new pages/categories/content were added
The qualitative growth in positions from 17 → 6.7 means:
– moving from the "second page" to TOP10
– into the zone of stable traffic
CTR decreased from 5.9% → 2.3% but this is not a problem:
the site began to appear for a broader semantic range
informational queries increased
This is a classic scaling effect.
Important: this is not just a growth case – it is a case of transitioning to SEO as a stable sales channel for online courses.
Reviews and compliments on completed projects 1
15 June
22 USD
Google Ads and website audit: increasing conversion
Quality
Professionalism
Cost
Contactability
Deadlines
The analysis has been done according to the conditions, I recommend!
Maksim Podovko
| Personal | Response review
Activity
| Projects underway 1 | Budget | Added | Deadlines | Proposal | |
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Audit of suspended video verification for Google Business Profile (Google Maps)
22 USD
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| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Need an SEO audit of the website + recommendations for improving conversion.
178 USD
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SEO / Google Ads / Local SEO refinement of a Wix site for a company in the USA + training
1200 USD
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