Svitlana Movchan
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Truskavets,
Ukraine
5 months 28 days back
available for hire
on the service 10 months 27 days
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Successful projects
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Language proficiency level
Українська: fluent
Русский: fluent
English: pre-intermediate
Deutsch: elementary
Skills and abilities
Portfolio
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Redesign of the BRASKA logo and brand identity
Logo Design
Redesign of the logo and identity for the Braska brand
Client: Braska — a modern footwear brand with European manufacturing
… Project goal: Update the brand's visual image, adapt the logo and corporate style for multi-format use (footwear, packaging, clothing, accessories, digital)
Project tasks: Conduct an analysis of the current identity and its limitations. Develop several directions for logo redesign. Create an adaptive version of the symbol for different media. Select brand colors, fonts, graphic elements. Prepare mockups with the new style (shoe boxes, tags, clothing, packaging paper, etc.)
Approach: Research of the competitive environment (Ecco, Vagabond, H&M, Zara). Rely on the existing recognizability of the Braska logo.
Develop a symbol that symbolizes modernity, clean shapes, European minimalism.
Create an adaptive system: from a simple lace symbol to a full version with text.
Logo versatility for different scales — from the sole of a shoe to a storefront.
Main colors:
#EBDCC9 — natural nude
#3D5545 — graphite-green
#855937 — warm chestnut
Font: Montserrat Alternates (Semi Bold, Uppercase).
Additional elements: branded patterns for packaging paper (separately for men's and women's collections), vertical patches, tags
Results: New logo in 3 versions (full, symbolic, simplified). Corporate style with a system of media. A more modern, minimalist, and versatile visual image of the brand. Ready visualizations and mockups for online and offline use.
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Logo Presentation for Tattoo Salon IGLA
Logo DesignDemonstration of how the logo lives on various media and within the brand environment
This project is a visual story of the IGLA logo in a real context. I showed how the logo looks not only in theory but also on physical and digital media — and how it creates the character of the brand.
… Goal:
Show that the logo works: it easily adapts, retains expressiveness, does not get lost on complex surfaces, and looks convincing both on packaging and in the studio interior or Instagram profile.
What is presented:
Mockups with the logo on:
– staff T-shirt
– branded bag
– salon sign
– laptop and smartphone
– care products (tubes, boxes, jars)
– social media (icon, covers, stories)
Different logo formats: full version, mono, compact icon
Brand palette (#2C3137, #DB4F44, #DABB9B) in action — as background, accent, interior
What this work emphasizes:
I can not only create a logo but also bring it to life — through mockups, media, environment. Each layout helps the client see how the brand will look to the real audience.#logopresentation #mockupdesign #logoinuse #brandvisuals #tattoobranding #tattoologo #visualidentity #minimalmockup #brandapplication #logoincontext #tattoostudioidentity #brandeditems #merchmockup #tattooproject
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Logobook for Tattoo Salon IGLA
Logo DesignGuide to using the logo and brand elements
This project is a logo book for the tattoo salon IGLA, created as an instruction for the correct use of branding in various environments: print, online, packaging, merchandise, interior, social media.
… Goal: to formulate clear rules on how to use the logo to maintain brand recognition, stylistic integrity, and the strength of the visual image.
What the logobook includes:
Logo options (main, monochrome, minimal)
Logo construction and semantic content
Safe zone, minimum size
Rules for combining with background and colors
Prohibited usage options
Corporate colors and fonts (with examples)
Application examples: packaging, clothing, signage, social media
Feature:
The logo is built from a minimalist shape of a bearded man's head (a combination of a filled semicircle and a linear triangle). It is easily scalable, looks expressive at any size — and has the potential to become a symbol of the community and style.
What this work emphasizes:
I have experience not only in creating logos but also in forming a structured brand guide — which allows clients and their teams to use the branding correctly and consistently. #logobook #brandguidelines #brandmanual #tattoobrand #visualrules #brandidentity #logodesign #identityrules #styleguide #brandingproject #tattoologo #minimalbranding #brandconsistency #tattoostudio
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Identity & website for a tattoo salon
Corporate StyleFull visual branding project for IGLA tattoo salon — "your story in every stroke"
Created a cohesive brand project based on the idea of tattoo as a personal mark and trace. The visual style is built on minimalism, symbolism, and the metaphor of a needle — precise, sharp, penetrating deeply. The identity conveys the character of the salon: bold, honest, aesthetic.
… The project includes:
Corporate style: logo, font pair (Stalinist One + Tektur), color palette (#2C3137, #DB4F44, #DABB9B)
Complete set of brand carriers: business cards, letterheads, posters, stickers, icons
Development of a line of care products: names, labels, mockups, icons
Branded clothing: T-shirts, aprons, masks
Social media design: profile structure, post previews, stories, highlights
Landing page: site structure, texts, visual blocks, mockups
Task: convey the atmosphere of the salon, make the image recognizable, practical, and consistent across all platforms.
What this work emphasizes:
I manage the project turnkey — from concept to presentation. I create deep identity, work with meanings and metaphors, design the visual environment, packaging, carriers, and adapt the style for digital. #branding #identitydesign #tattoobranding #minimaldesign #tattoostudio #tattoowebsite #logodesign #visualidentity #brandstyle #flatdesign #websiteconcept #cleanbranding #tattoosalon #webmockup
Activity
| Latest proposals 5 | Budget | Added | Deadlines | Proposal | |
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Clothing brand creation
181 USD
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A designer is needed to create print creatives
18 USD
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Banner
116 USD
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Branding of sportswear
181 USD
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Graphic Designer
137 USD
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