Tetiana Haidar
Offer Tetiana work on your next project.
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Offer work 
Ukraine
2 months 1 day back
available for hire
on the service 1 year
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
English: intermediate
Skills and abilities
Promotion
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Contextual Advertising
from 0 USD for hour
Portfolio
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812 USD eCommerce — online store of professional cosmetics
Contextual Advertising
eCommerce — online store of professional cosmetics and niche perfumes
Period: 3 months of work (compared to the previous period before the start of cooperation)
Tasks:
…
Organize conversion tracking
Retrain Google Ads algorithms based on real business actions
Increase the profitability of eCommerce advertising without a sharp budget increase
Solutions:
Conducted a full audit of GA4 and Google Ads
— removed duplicate and technical conversions
— separated primary and secondary goals (for observation only)
Adjusted conversion values:
— Add to cart, Begin checkout → 1 UAH
— "Order a call" → 100 UAH
(for correct optimization priorities)
Cleared the account of ineffective settings:
— disabled standard account goals
— removed unnecessary events and incorrect macro conversions
Optimized the advertising account:
— worked with Google recommendations (selectively)
— adjusted bids and budgets based on actual data
— implemented a script for automatic cleaning of low-quality placements
Set up and optimized Performance Max:
— campaign with full coverage of all products
— restructured product groups
— optimized budgets and campaign goals
Results (after 3 months):
Actual return on advertising spend (ROAS): 424.62% (+224% compared to the previous period)
Number of conversions: 1.94 thousand (+694 conversions)
Advertising revenue: 1.52 million UAH (+1.04 million UAH)
Advertising expenses: 358 thousand UAH (+119 thousand UAH, controlled growth)
Google Ads algorithms are optimized for real user actions
The account is stable and ready for scaling without loss of efficiency
Tools:
Google Ads, GA4, Performance Max, Merchant Center
#GoogleAds #PPC #Ecommerce #PerformanceMax #GA4 #ROAS #Freelance #DigitalMarketing
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338 USD Google Ads for a medical clinic (search campaigns)
Contextual Advertising
Task: Launch an account from scratch, set up campaigns for medical sectors, analytics and conversions, reduce non-targeted inquiries, scale search without Performance Max.
Solution:
… Cleared the debt and replaced the account payer.
Set up GA4, call tracking with Binotel, call and form events.
Collected semantics in UA/RU, created 14 search campaigns, 215 RSA ads with unique selling propositions and promotions.
Tested Performance Max → ineffective traffic, stopped.
Optimized bids and monitored the budget.
Result:
A functioning structured account with controlled advertising.
Reduced non-targeted inquiries.
Easily scalable new directions.
Metrics: 1.18 thousand conversions, average cost 137 UAH, CPC 8.32 UAH, expenses 162 thousand UAH.
Tools: Google Ads, GA4, GTM, Binotel.
#GoogleAds #PPC #DigitalMarketing #Medicine #SearchAds #GA4 #CampaignsFromScratch #Freelance #Poltava
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Set up conversions on Adwords / analytics
23 USD
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Launch of Google Ads
180 USD
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Setting up a Google Ads advertising campaign, Upholstery of furniture
113 USD
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Google Ads contextual advertising specialist in the field of medicine
226 USD
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Google Ads conversion settings
79 USD
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Setting up Google Analytics goals
16 USD
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Audit, update, and restart Google Ads + adding 3 new services
226 USD
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Google Ads Consultation
23 USD
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Google Ads for local services in Spain (14-day test)
192 USD
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Google Ads Setup
110 USD
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