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  1. Freelancers

Alla Kostrubska

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Alla hasn't been on the service for a while.
But on Freelancehunt, there are also 652 freelancers in category Marketing Research, who will professionally and timely complete a project of any complexity.

Ukraine Khmelnitskyi, Ukraine
2 years back
Available for hire available for hire
on the service 10 years
Client profile
Freelancer Alla K. — Ukraine, Khmelnitskyi. Core skill — Marketing Research, Social Media Advertising

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Rating
114

Skills and abilities

Services

Promotion

Portfolio


  • Comprehensive marketing for the IT company

    Marketing Research
    The priorities for the customer were the lead generation of customers and the development of the HR brand.
    Organized lead generation with the help of inbound and outreach marketing.
    HR brand developed mainly through social networks Facebook, Instagram, Linkedin, Twitter, TikTok. Stfalcon also actively leads blogs on international resources.
    For such a large-scale project at the start was set a smooth analysis, which helps to understand where the most efficient money is spent on marketing.
    …
    Today we have results:
    30 applications for development each month
    - 11 signed contracts for six months for $160K
    The average number of posts on Instagram is 6K per month.

  • Optimization of advertising budgets

    Marketing Research
    Ergo Place is a company that produces ergonomic chairs, pan- and electrical regulation tables for standing work, provides installation/demotion services.
    SMM and targeting lead independently, technically the team is well equipped, but they did not fit high spending on advertising budgets with modest sales.

    In order to optimize the advertising budget and lower the price per lead, we have changed the settings of current campaigns and launched new, including smart shopping on Google ADS and dynamic remarketing on Facebook ADS.
    … They tested cooperation with influencers and the creation of separate landings under specific goods.

    As a result of the work, the price per click was reduced by 40%. And the most important thing is to understand the effectiveness of advertising channels for a clear distribution of funds to the most effective of them.

  • Starting the project on the market

    Marketing Research
    Smart City is a space with a cafe, conference, banquet hall, coworking, hotel-hostel in the city of Hmelnitsk. The official opening came a few days before the general state lockdown and the project failed to be fully launched.

    Our cooperation began in the period of partial quarantine removal and primarily the optimization of brand identity for increased recognizability.
    Facebook and Google ads have been launched, a website has been launched and SEO optimization has been set.
    … In a couple of months of active work it was possible to increase the number of visitors to the establishment, launched the summer site with full landing, 100% sold places for events that are held in the establishment
    Increased number of reservations banquet hall

  • Targeting + Screening Analysis for Ukr. Brands

    Marketing Research
    FAMO is the Ukrainian brand of clothing and accessories (producer and importer), which has been on the market for more than 20 years and has 200K.
    Having turned on another step of scalability, it was necessary to increase sales through social networks, to reduce the purchase cost so that the indicative ROAS does not fall below 4.
    A comprehensive analysis of the advertising of competitors has been carried out, the creatives, the plays and the audience have been tested, which is best suited to a specific offer.
    Under each offer, 2 types of advertising campaigns are set (a advertising that leads to a product category and a advertising that leads the user to a specific product).
    …
    Additionally, "Dynamic Remarketing" was launched on users who interacted previously with the product cards on the site, and users who added the product to the basket but did not make a purchase.

    As a result of the work done, the cost of the purchase was reduced more than the customer expected. The average ROAS is 8.6

  • Marketing for the Technical Conference Organizer

    Marketing Research
    In the framework of this project together with the team created a marketing strategy, formed and managed pages in social networks, aimed at increasing recognizability and strengthening loyalty to the brand.
    It managed to increase traffic to the site and get leads from the social networks.
    With comprehensive marketing, from SMM, Facebook/Google/Twitter ADS to project analytics received up to 3,000 registrations for one conference at a price of $0.5 per one. The average ROAS is at the level 6.

  • Transformation of the project from offline to online

    Marketing Research
    The IT Academy worked as stable educational courses (software testing, front end programming, UX/UI design and others) with a full set of groups for about 5 years.
    During the Lockdown, in order to continue the work, it was necessary to change the format of learning to the online.
    Marketing tasks have been reduced to increasing the number of leads for introductory lectures and closing the student set for online courses.
    Lead with the team comprehensive marketing (SMM, Google / Facebook Ads, PR).
    … As a result, groups were gathered in full in all directions.

Activity

  Latest proposals 5
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79 USD
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Реклама на запад для сайта https://bestsellerhunter.com/
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11 USD