Ivan Tkachenko
Rating
Language proficiency level
Portfolio
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Сертифікація Google Ads Search
Ідентифікатор завершення: 239574909 Завершується 14 грудня 2024 р.
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Google Shopping and Performance Max Certification
Contextual AdvertisingCertification of Google
Finishing ID: 235895745 Ends on December 3, 2024.
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Сертифікація Google Ads Display
Ідентифікатор завершення: 239583480 Завершується 13 грудня 2024 р.
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Сертифікація Google Ads Video
Ідентифікатор завершення: 236259580 Завершується 13 грудня 2024 р.
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Google Analytics Certification 4
Contextual AdvertisingCertification of Google
Finishing ID: 236470772 Completed on 8 December 2024.
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Certification of Hillel IT School on Internet Marketing
Certification Level Excellent
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Advertising of Google E-Commerce
Contextual AdvertisingResults of customer campaigns on E-Commerce project for November:
Weight is 203,927 gr.
ROAS – 928%
Revenue is 1 891 504 gr.
…
I can send more information about the case.
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Google Advertising - The Black Friday Store
Contextual AdvertisingThe results in the period of the week of Black Friday were detailed analysis and preparation. Obtained the results:
Weight - 35 260g
Conversion - 153
Price per conversion - 229g
… ROAS – 2432%
Chair - 5 603 grn
Revenue - 857 382g
I can send more information about the case.
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Facebook Advertising - Shop of Parfums and Cosmetics
Social Media AdvertisingThe first task was to do a detailed analysis, to find the problem sides, and to propose a solution.
Having done the analysis of the account, PIXEL, Fidu products, also additional audits of the site with recommendations and TZ for developers.
Problems with the tracking of information on the interaction of users with goods were corrected (remarketing).
Analysis of the past campaigns, strengthening of workchie strategies and new links for the test period.
… I can send more information about the case.
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Facebook Advertising - The Internet Store
Social Media AdvertisingAdvertising campaigns of remarketing, banners and catalogs were launched, and a lead campaign was launched on the request of the customer.
*It is worth noting that the income shows the net income (the difference is the purchase price) since the value of the Pixel conversions is set up. ROAS in terms of net income.
Expenses - $1668
Conversion – 219
… Revenue (clean) – $5287
I can send more information about the case.
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Google Advertising Online - Shop of Parfums and Cosmetics
Contextual AdvertisingUntil the moment of cooperation with the client was realised the non-effective structure of the campaigns which saw all the potential from itself. After the audit, the decision was made to change the structure of the campaigns. Also optimizing robots for food products. This resulted in the increase of sir. Cheque by 48% Reduction of the purchase price by 12%. Increased ROAS by 203%
I can send more information about the case.
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Facebook Advertising Online - Shop of Cosmetics
Social Media AdvertisingIt was a task from scratch to launch advertising, was creations of accounts, Pixel settings, catalogues optimization.
Testing advertising campaigns were created, after the test period they left the effective campaigns themselves.
Results for the month
Expenses - 2 052$
… Conversion - 159
ROAS – 566%
Checkout - $73
Revenue – $11 614
I can send more information about the case.
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Google Advertising Online - Shop of Electronics
Contextual AdvertisingWhat was made?
The audits of the channels and the site.
GoogleAds created auditories and correct tracking conversions.
Product optimization at Merchant Centre.
… Transfer from GAU to GA4 and the setting of electronic commerce.
Create additional conversions to GTM at the request of the customer.
Analysis of the existing fidu, writing TZ for the developer.
New campaigns have been launched, the test method has been eliminated by its own efficient, with further optimization.
I can send more information about the case.
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Facebook Advertising Online - Shop of Facebook Advertising
Social Media AdvertisingThe task:
Start an advertising campaign on the lead (for wholesale and drop-shiping partnerships)
Since the site was not ready until traffic was carried out, the collection was in ice form.
Customer CRI - $100 per partner who makes an order.
… Expenses - $200
- Conversion (leads) - 92st Price for ice - 2.17$
There are 10 customers who have made the order.
The price per partner is $20
I can send more information about the case.
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Google Advertising Online - Shop of Cosmetics
Contextual AdvertisingThe task:
From scratch to create and connect GoogleAds, SearchConsole, Google Analytics, Merchant Center, GTM and more.
To set the electronic commerce GA4, to set the objectives and audiences.
Starting advertising campaigns on Google
… Testing advertising campaigns were created, after the test period they left the effective campaigns themselves.
I can send more information about the case.
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11 USD
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89 USD
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60 USD
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568 USD
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267 USD
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