Valeria Kiri

Profile

Brand Manager excelling in dynamic, fast-paced environments where change is embraced. Passionate about empowering teams, promoting collaboration, and driving results through shared goals. Focused on creating customer value, seeking win win solutions, and working towards a more sustainable, ethical world. Dedicated to innovation, equality, and making an impactful difference with integrity. I aim to drive meaningful change and create a lasting impact through purposeful action, a commitment to excellence by creating an inclusive environment for all.

Core Competencies

• Brand Strategy: Craft impactful strategies that elevate market positioning.

• Growth Support: Drive brand growth through targeted planning and strategic thinking.

• Storytelling: Create authentic narratives that resonate with audiences.

• Data-Driven Approach: Leverage insights to adapt strategies and maximize impact.

• Communication: Strong verbal and written communication, active listening, empathy.

• Presentation Skills: Deliver engaging and informative presentations.

• Cultural Sensitivity & Networking: Collaborate effectively across diverse environments.

EXPERIENCE

Chief Operating Officer
TREEM Jewellery, Sweden | Oct 2024 – Present

• Refined and updated TREEM’s business plan – reassessed brand strategy, market positioning, and growth opportunities.

• Identified high-potential retailers aligned with TREEM’s values and initiated partnership discussions.

• Developed tailored pitching strategies to expand presence in key markets.

• Analyzed pricing trends and costs to update the brand’s pricing strategy.

• Created TREEM’s catalogue and pitch materials, ensuring a strong, cohesive brand narrative.

Marketing Intern
TREEM Jewellery, Sweden | May 2024 – Oct 2024

• Managed end-to-end content creation: mood boards, photo shoots, and post-production.

• Edited visuals in Photoshop and maintained consistent brand voice across platforms.

• Wrote all social media, website, and marketing copy.

• Conducted brand/market analysis and adjusted content strategy based on insights.

• Tracked engagement metrics to optimize content reach and resonance.

Assistant Manager
Biotiful Brands, Bucharest | May 2023 – Jan 2024

• First point of contact in the salon: greeted clients, scheduled appointments, and facilitated communication.

• Managed payments and maintained smooth front-desk operations.

Social Media Content Creator
Biotiful Atelier, Bucharest | Oct 2023 – Jan 2024

• Conceptualized and created content reflecting the salon’s brand identity.

• Styled shoots and edited visuals to maintain brand aesthetic.

• Integrated timely beauty/fashion trends into content.

Marketing & Sales Intern
DpointGroup, Barcelona | Jan 2022 – May 2022

• Developed marketing materials: social media, newsletters, presentations.

• Researched market trends and customer behavior.

• Led outreach and lead generation campaigns.

Freelance Social Media Manager & Content Creator
| Feb 2022 – Oct 2022

• Created brand-aligned social media strategies and content (graphics, photos, videos, copy).

• Managed accounts, monitored performance, and communicated with clients.

Customer Support Agent
KIVORK | Feb 2021 – Jun 2021

• Responded to flight/travel-related queries via phone, email, and chat.

• Resolved complaints, processed refunds, and used CRM for personalized support.

Promotion Operator
MAIB | Oct 2020 – Dec 2020

• Managed inventory and distribution of promotional materials.

• Tracked engagement metrics and optimized strategies.

D2D Business Promoter
ORANGE | Jul 2019 – Aug 2019

• Promoted services/products, distributed materials, and generated leads.

• Reported performance data and proposed strategy improvements.

EDUCATION

Stockholm School of Economics, Sweden
Master of Business Administration (MBA)

National University of Political Studies and Public Administration, Romania
Master’s in Brand Management and Corporate Communication
BA in Communication and Public Relations

Harlan Community High School, USA

Plastic and Decorative Art School, Moldova

PROJECTS & DEVELOPMENT

• World Link Inc Alumna, USA – FLEX Program

• Civic Journalist – CahulEvents Platform

• Wave Week Moldova – ADC Summer School Delegate

• Pestalozzi Foundation, Switzerland – Intercultural Exchange

• Youth Voice Cahul – Project by U.S. Embassy & Perspectiva NGO

• Intercultural Theater Gale – National Council of Youth in Moldova

COURSES & CERTIFICATIONS

• Communication and Interaction

• Stereotypes and Prejudices

• Discrimination

• Identity and Culture

SKILLS

Communication

• Excellent written and verbal skills

• Active listening and empathy

• Cultural sensitivity

• Networking

• Storytelling & presentation

Digital & Content Skills

• Social media strategy

• Photo & video editing

• Copywriting

• Visual styling

• Trend forecasting

• Performance analytics