Vasil Shishka
Rating
Skills and abilities
Design & art
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Packaging and label design
from 113 USD for project
Services
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Content Management
from 226 USD for project
- Customer Support
- Data Processing
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Information Gathering
from 23 USD for project
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Online Stores & E-commerce
from 451 USD for project
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Tuition
from 45 USD for hour
Promotion
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Contextual Advertising
from 383 USD for month
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Email Marketing
from 383 USD for month
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Lead Generation & Sales
from 406 USD for month
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Marketing Research
from 226 USD for project
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Social Media Advertising
from 383 USD for month
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Social Media Marketing (SMM)
from 451 USD for month
Portfolio
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451 USD Profitability ROAS 500% for the Chinese tea online store TheTea
Social Media AdvertisingTheTea.ua — is an online store specializing in the sale of Chinese tea and tea ware in Ukraine.
Business features:
- The assortment includes various types of tea, such as Pu-erh, Oolong, Green, Red, and White tea.
…
In addition to tea, the store offers a wide selection of tea ware, including Yixing teapots, Gaiwans, bowls, and other accessories.
Initial project status:
• No targeted advertising, only Google Ads was used
• Instagram without a clear structure, few posts with the brand owner
• No sales funnel built through social networks
• Customer base scattered, no active engagement.
Point A:
• Instagram conversion rate is low
• ROAS is absent (no targeting was done)
• Budget: $0 invested in targeted advertising
Brief overview of the project development process:
1. Analyzed the Instagram account, identified lack of structure and branding components
2. Implemented campaign structure: ToF (top of funnel), MoF (middle of funnel), BOF (bottom of funnel)
3. Launched dynamic catalogs and test video creatives
4. Developed unique video creatives for each audience
5. Built remarketing for those who viewed products, added to cart + manual remarketing for website visitors and Instagram followers
6. Scaled and optimized advertising campaigns
Point B:
• ROAS: 5
• Total budget: $11,140
• Total purchases: 2,068
• Average purchase price: $5.3
• Profit: $53,083
• Instagram followers increased from 4,000 to 16,000
• Average check increased due to adding more expensive products to advertising.
Thanks to a comprehensive approach (branding, video creatives, correct funnel, audience testing, adding higher-priced products), we significantly increased advertising ROI and scaled the business, achieving a ROAS of 5 from zero. The project continues to develop, with a focus on further scaling advertising campaigns and expanding the product line.
It is worth noting that with the involvement of Meta Ads advertising, an SMM team, and a proper strategy, the client's entire business has tripled, allowing relocation to a larger premises, warehouse, and store!
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519 USD ROAS 870% for Ukrainian women's clothing brand Monblanche
Social Media AdvertisingMonblanche — Ukrainian women's clothing brand that combines modern style and quality fabrics
Business features:
Sells both online and through a network of offline stores (Lutsk, Lviv, Ivano-Frankivsk, Uzhgorod). The brand's focus is on suits, dresses, corsets, outerwear.
…
Initial project status:
- The client had already worked with contractors, but was dissatisfied with the results.
- There was no clear funnel (TOF/MOF/BOF).
- Mainly launched active posts without a creative strategy
- Lack of initiative for scaling from previous contractors
- The website had tracking issues, main focus — Instagram.
Point A:
- No clear funnel, only Instagram available, website without proper tracking
- There was a problem with digitizing results, the client did not understand their payback or how much they were earning
Briefly, what was done:
1. Conducted an audit and developed a starting strategy
2. Built traffic funnels
3. Created creatives, advertising texts
4. Improved lead processing
5. Optimized advertising and scaled it
Point B:
- Cost per message: $2.94
- Messages: 1,429
- Total sales: 456
- Cost per sale: $9.33
- ROAS: 8.7
Total sales amount: 1,532,304 UAH (36,772 USD)
By implementing the funnel structure, creative strategy, improving lead processing, and initiating scaling, we managed to achieve stable results. The project has potential for further growth through website optimization and expanding promotion channels.
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541 USD Promotion of an online store (e-commerce) for seeds and agricultural products
Social Media AdvertisingAbout the project:
LLC Agrix, a leading company in the sale of vegetable seeds, flowers, as well as other agricultural products (fertilizers, growth regulators, protective agents) at the most competitive prices on the market. The main product sold through the online store in the largest volume and generating the most profit: vegetable seeds.
GOAL:
… Increase the customer base through advertising on Meta (Facebook & Instagram), as well as Google search advertising, while ensuring it is within unit economics and with good return on investment.
POINT A:
We had no prior experience with paid advertising, so we started from scratch.
WHAT HAS BEEN DONE:
1. Analysis of the niche and our target audience.
2. Development of a strategy for launching the advertising campaign.
3. Preparation of communication texts.
4. Preparation of advertising creatives.
5. Launch of the advertising campaign.
6. Optimization and scaling of advertising campaigns.
7. Website analysis and conversion assessment.
8. Providing recommendations to increase conversion.
POINT B (season 2024):
- Budget: $6,550
- Number of sales: 2,630
- Sales amount: 4,610,775 UAH ($115,269)
- Price per first sale: 2.49 UAH
- ROAS: 1759%
POINT C:
Since we have been operating for more than 1.5 years, the new season yielded the following results:
- Budget: $3,662
- Number of sales: 3,800
- Sales amount: 3,701,893 UAH ($89,223)
- Price per first sale: $0.96
- ROAS: 2436%
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451 USD Promotion of an online store for product business
Social Media AdvertisingAbout the company:
sodteh.com.ua - A large online store of European-quality equipment, the client previously worked with dropshippers and wholesale buyers and did not run any advertising on their website.
Goal:
… 1. Launch advertising on the website to increase retail sales.
2. Build scalable advertising campaigns and increase the advertising budget.
WHAT HAS BEEN DONE
1. Analysis of the niche and our target audience.
2. Development of a strategy for launching the advertising campaign.
3. Preparation of communication texts.
4. Preparation of advertising creatives.
5. Launch of the advertising campaign.
6. Optimization and scaling of advertising campaigns.
7. Website conversion analysis.
8. Recommendations for improving website conversion.
9. Formation of a sales funnel for the online store.
Results:
Budget: $3,350
Number of sales: 459
Sales amount: 1,202,805 UAH
Price per first sale: $7.49 UAH
ROAS: 865%
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338 USD Case: 712 sales of men's and women's clothing
Social Media AdvertisingBudget - 71,521.97 UAH
Number of sales - 712
Sales amount - 528,459 UAH
Price of the 1st sale - 100.45 UAH
… ROAS - 7.39
Conversion to sale - 62.51%
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428 USD Instashop of skincare cosmetics
Social Media AdvertisingAdvertising budget - $903.6
Number of applications received - 638
Cost per application - $1.4
… More details - at the link
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417 USD Case: attracting clients for B2B business
Social Media AdvertisingAdvertising budget - $1,224.52
Number of applications received - 420
Cost per application - $2.92
… More details - at the link
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451 USD Case: delivery of complex lunches
Social Media AdvertisingAdvertising budget - $933.96
Sales - 3677
Total sales amount - 1,695,422 UAH
Price of one sale - $0.25
… ROAS - 4390%
The most important thing is that we have practically doubled the number of delivery orders per day almost by 2 times and increased the average revenue.
More details - at the link
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451 USD Promotion of the online store KBD and hemp products
Social Media AdvertisingAdvertising budget - 183,752.95 UAH
Number of sales - 767
Sales amount - 887,646 UAH
Price of one sale - 239.53 UAH
… ROAS - 480%
More details - at the link
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338 USD Case: Employment in Europe
Social Media AdvertisingAdvertising budget - $555
Number of applications - 938 according to CRM (964 according to the cabinet)
Average application price - $0.59
… More details - at the link
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338 USD 1 500 000 UAH profits in the niche of women's brand accessories
Social Media AdvertisingBags Love You is a showroom of brand accessories for women with a store in Kiev. The main range of the showroom is bags and suitcases of famous brands such as Michael Kors, FURLA, PINKO, Karl Lagerfeld, Coach, etc., also of a variety of accessories such as pockets, belt, solar glasses, shoes. Special attention is attracted by the position - the original Dyson steelers, which my customer supplied in a large amount.
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338 USD Case: search for participants for a family fashion event
Social Media AdvertisingAdvertising budget - $245.31
Number of applications received - 181
Cost per application - $1.36
Sales - 27 for a total of $2425.93
… Price of one sale - $9.09
Net profit - $1212.97
ROAS - 989%
Reviews and compliments on completed projects 3
I want to thank Vasyl for excellent cooperation, I had experience with some targetologists, but Vasyl is something else... Everything is so clear and understandable, constantly in touch and keeps a finger on the pulse, as they say)
He prepared everything for launch immediately, immediately oriented himself on what results to expect, and in the first week, we achieved what we planned. It’s clear that he has extensive experience in this field because he immediately knew what was needed and how exactly.
With pleasure, I recommend Vasyl, it’s evident that he is interested in the development of the project, not just setting up advertising!
31 August 2024
90 USD
Setting up FB and Instagram advertising and targeting for a sports brand
I specifically choose freelancers with little experience (or rating) for my projects because, as practice shows, such specialists try very hard. In the case of Vasyl, this practice exceeded all expectations.
First of all, his experience is far from small; from the cases, it is clear that he has been working in the FB advertising field for a long time, probably just recently joined the platform, so he doesn't have many reviews.
Secondly, I have already had experience working with "renowned" agencies that charge five times more and sometimes don't even enter the campaigns to see what is actually happening.
I can recommend Vasyl as a professional specialist who knows his niche thoroughly in all details! Personally, for us in the field of selling sports goods through social networks, he set everything up as qualitatively as possible and achieved exactly the profitability we needed.
I recommend him and will reach out to him myself.
Thank you for the work!
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31 August 2024
90 USD
Set up advertising campaigns on FB and Instagram
Very good specialist with a wonderful attitude towards work and clients. It is clear that there is a lot of experience; if something is unclear, he explains it, everything is clear, attention to detail, very proactive in his work. I recommend.
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