Viktor U.
Offer Viktor work on your next project.
Private message 
Kyiv,
Ukraine
1 month 26 days back
available for hire
4 Safes completed
3 years back
3 clients
on the service 5 years
Rating
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
Skills and abilities
Portfolio
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2800% ROAS for an online nail products store
Social Media AdvertisingIndustry: E-commerce, supplies for nail technicians
Goal: Increase online store sales, set up required integrations and analytics from the ad account, implement sales funnels (TOF, MOF, BOF)
DESCRIPTION
… An online store of professional products for nail technicians. The client approached us with a request to build and structure a comprehensive marketing system. Geo – Europe
TASK
— build a comprehensive marketing system for e-commerce
— shift advertising from clicks to conversions and sales
— set up correct analytics and performance tracking
— identify effective hypotheses, offers, and website pages
— develop a creative strategy for different target audience segments
— launch systematic remarketing for repeat sales
— prepare the advertising system for scaling
PROBLEMS
— All advertising campaigns were set up only for traffic and clicks
— No Meta and Shopify integration
— Metrics were not being tracked
— No conversion- or sales-focused advertising
— No understanding of which hypotheses, offers, and website sections actually generate customers
— No creative advertising strategy
— Lack of remarketing
SOLUTION
Analytics and preparation
— audit of advertising campaigns
— competitor analysis
— development of an advertising strategy
Technical implementation
— Meta and Shopify integration, which included:
1.installation and verification of the Meta Pixel
2.connection of the product catalog
3.correct event tracking (ViewContent, AddToCart, InitiateCheckout, Purchase)
— setup of full conversion and sales tracking
— building the sales funnel structure
— connection of the feed for cold audiences + remarketing
— in remarketing, all offers were highlighted, discounts and promo codes were provided
Content strategy
— preparation of a content strategy for all funnel levels
— writing scripts for video creatives
— development of new creatives in video, static, and carousel formats
Scaling and optimization
— scaling campaigns by volume and budget
— continuous optimization based on analytics data
— focus on ROAS and sales stability. Average ROAS – 1800%, highest ROAS – 2900%
— preparation of the system for further growth in Europe
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7,000+ new clients for a network of laser hair removal studios
Social Media AdvertisingIndustry: Beauty industry, laser hair removal
Goal: Ensure a stable and predictable flow of clients for a network of laser hair removal studios, increase brand awareness, and build a scalable client acquisition system.
DESCRIPTION
… The project is a network of laser hair removal studios.
At the start of the cooperation, the business was already operating, but marketing was chaotic: irregular content, standard advertising launches, and the lack of a systematic funnel prevented scaling the results.
TASK
— ensure a constant flow of new clients
— reduce the cost of client acquisition
— increase salon brand awareness on social media
— professionalize SMM and content
— build an effective advertising funnel
— prepare the system for scaling across all studios in the network
PROBLEMS
— unstable client flow (5–7 new clients per day)
— lack of high-quality creatives and sales-oriented content
— chaotic Instagram management without a strategy
— ad campaigns focused on clicks rather than leads
— standard offers without testing
— lack of a scaling system
SOLUTION
Analytics and strategy
— audit of ad campaigns and social media
— competitor analysis in the beauty niche
— target audience segmentation
— development of a systematic advertising and SMM strategy
— building the structure of the client acquisition funnel
Technical setup and optimization
— optimization of ad campaigns for leads
— conversion tracking setup
— performance monitoring at each funnel stage
— preparation of campaigns for scaling
Content strategy
— development of a content strategy for consistent Instagram management
— updating the profile style and visuals
— content creation:
1. procedure processes
2. specialists’ messages
3. expert explanations
4. interactive content and audience engagement
Creatives and offers
— development of clear offers and sales scripts via Direct
— testing combo services and seasonal offers
— implementation of a system for regular creative updates
— addressing key client pain points in advertising
Scaling
— reducing lead cost through optimization
— gradual increase of advertising budgets
— scaling effective solutions across all salons in the network
Creative formats
— videos demonstrating the procedure process
— messages from expert specialists
— “before / after” results
— reviews from real clients
— creatives emphasizing painlessness, results, and professional equipment
RESULT
— Number of leads — 19,300
— Cost per lead — $4.68
— Number of sales — 7,000
— Cost per sale — $13
— Budget — $90,500
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Instagram women’s clothing store
Lead Generation & SalesIndustry: Instagram women’s clothing store
Goal: Adapt an offline women’s clothing store to online and build a stable sales channel through Instagram from scratch by creating a recognizable brand and a scalable sales system.
DESCRIPTION
… The project is RICHKA SHOP, an offline women’s clothing store that had no online sales or digital marketing experience before the start of the cooperation.
The task was to create an Instagram store from scratch: from branding and content to advertising, automation, and stable sales.
TASK
— launch Instagram sales from scratch
— build a recognizable brand
— create a sales funnel in Direct
— ensure stable online revenue
— automate order processing
— prepare the business for scaling
PROBLEMS
— complete lack of online presence
— sales only through offline locations
— no sales-driven content or creatives
— no branding or positioning
— no online sales funnel
— no system for order and customer management
SOLUTION
Strategy and analytics
— development of an online promotion strategy from scratch
— competitor and target audience analysis
— creation of offers and pricing logic
— testing audience segments
Content and branding
— involvement of an SMM specialist to manage the profile
— creation of unique visuals and creatives
— branding development (logo, visual identity)
— organization of in-house photo shoots
— regular technical briefs for shoots
Advertising system
— building a sales funnel in Direct
— launching traffic and follower acquisition ads
— setting up retargeting
— continuous optimization and scaling
Automation
— KeyCRM integration
— automation of order and customer tracking
— logistics and waybill control
— systematization of content processes
Project creatives
— advertising banners for Instagram
— videos and photos from in-house photo shoots
— content for sales in Direct
— retargeting creatives
— branded visuals
RESULT
Number of leads — 55,000
Cost per lead — $1.66
Number of sales — 15,000
Cost per sale — $6.50
Budget — $91,350
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1,300 clients for a cleaning company in Toronto (Canada)
Lead Generation & Sales
Industry: Cleaning services
Goal: Build a systematic marketing setup from scratch for a cleaning company in Toronto and ensure a stable flow of leads with scaling potential.
DESCRIPTION
…
The project is a cleaning company in Toronto that started with no clients, no content, and no marketing processes.
The main task was not just to get the first leads, but to build a stable and predictable client acquisition system for a competitive local market in Canada.
TASK
— launch marketing completely from scratch
— set up analytics and performance control
— find effective client acquisition formats
— build a content strategy
— scale results without losing lead quality
PROBLEMS
— complete lack of a client base
— empty social media accounts
— no creatives or advertising materials
— first experience running ads
— weak results at the initial testing stage
— risk of project shutdown due to the lack of quick results
SOLUTION
— analytics and testing
— full analytics setup
— testing different campaign formats:
— websites
— lead forms
— messages
— quizzes
Content strategy
— at the start — use of stock photos and videos
— as clients appeared — preparation of technical briefs for professional shoots
— focus on video content for the Canadian audience
— training the client’s team to create their own content
Scaling
— scaling effective formats
— gradual month-to-month growth of metrics
— building stable marketing processes
Key solution
The most effective format turned out to be quizzes, which delivered more engaged clients and a lower cost per lead. After completing the quiz, the client immediately received a personalized offer from a manager.
Project creatives
— videos demonstrating the cleaning process
— “before / after” content
— videos with real locations and results
— authentic content from the company’s team
RESULT
Number of leads — 10,460
Cost per lead — $7.53
Number of sales — 1,300
Cost per sale — $60
Budget — $78,861.62
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Network of electric car salons from China
Social Media Advertising
Global Electric — a network of new electric vehicle showrooms from China. At the start, the project required not separate advertising launches, but a comprehensive marketing system that would address key customer objections, build trust in the brand, and ensure a stable flow of sales.
TASK
— systematize advertising campaigns
… — set up complete analytics and control of results
— reduce the cost per application
— increase the number of car sales
— build a multi-level funnel for different target audience segments
— address the main objections of potential customers
PROBLEMS
— 7–8 car sales per month
— chaotic advertising launches without strategy
— lack of set up analytics (Pixel, UTM, events)
— one primitive funnel for all customers
— limited number of creatives without testing
— cold audience without warming
— inability to scale the budget without a drop in efficiency
SOLUTION
Analytics and preparation
— audit of advertising accounts
— analysis of competitors and the market
— formation of funnel structure
— development of communication scenarios
Creative strategy
— created 40+ creatives
— creatives for different target audience segments
— content for TOF and MOF
— focus on customer pain points and objections
Technical implementation
— complete setup of analytics
— launch of remarketing campaigns
— implementation of a quiz for lead qualification
Scaling and channels
— connection of TikTok Ads
— optimization of the advertising system
— interaction with the Meta Marketing Team (Meta Partner Support)
Project creatives
— videos demonstrating electric cars
— videos to address objections (guarantees, delivery, service, installment plans)
— expert and UGC formats
— creatives for different audience segments
RESULT
Budget — $39,198.31
Cost per sale — $326
Cost per lead — $6.43
Number of leads — 5,489
Number of sales — 120
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135 USD 1 670 requests for the women's clothing store
Social Media Advertising
Women’s clothing store
The objectives of the project: to identify the more sought-after positions of clothing, to build online sales, to bring a stable order flow.The customer contacted for the purpose of getting out to the online shop of women’s clothes.Previously it was only off-line.They worked in a team with a SMM specialist who packed the profile and worked on the creation of sales content.What was done?Analysis of competitors in this area;
a strategy of promotion;
… - a processed sales gateway through Instagram;
- compiled the UTP and approved the main offers in advertising;
Create and sell texts;
- various types of creatives have been tested: static, video and animated with different titles and messages;
- launched the target of the advertising campaign to communicate directly to different audiences: women's clothes and fashion, busty interests, individual types of clothes, a wide audience of women with age-related distinction;
- further launch traffic campaigns to increase profile visits, as well as to increase target subscribers, which also warmed with retarget;
- good look-alike audiences, created on the basis of all who wrote in Direct;
- separately worked on retarget campaigns, which revealed the advantages of positions, as well as heated the audience with special offers;
The most popular positions are identified, new positions are constantly tested and supplemented to existing positions.
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192 USD Master Browist Training, Offline ROMI 700%
Social Media Advertising
Promote the training of the master-browist profession, attracting customers to the correction, painting and long-term placement of brushes.Project objectives: increase the number of sales on an offline course for beginners browsers.Initially, the customer addressed the problem that advertising gives unstable results.A review of advertising campaigns was carried out, the following problems were identified:
Advertising was only under traffic with click optimization, which did not give the desired results.
A single design of creatives was used, different variations were not tested in the form of static and dynamic creatives.
… Lack of analysis and further optimization.Click reached 35 rubles.
What was done?Promotion Strategy for 2 months
Analysis of competitors
- Provided sales gateway for cold audience and retargeting
- a chain of advertising on a personal blog with further progress on the purchase of education
- create static and dynamic creatives, as well as selling texts to them
Create creatives in the form of videos from the master
Advertising campaigns and A/B testing
Analysis and optimization of advertising
Scalation of working relationships
Additional campaigns for customers: brushes and brushes
Reviews and compliments on completed projects 3
2 March 2023
226 USD
Promotion of Hair Extensions (eng language)
Quality
Professionalism
Cost
Contactability
Deadlines
Creativity did not meet our expectations. The first creatives provided by the spellers didn’t like us. It took a lot of time to adjust the text.
There were no interesting ideas for the creatives. They had to propose all the ideas and half the video creatives to create themselves.
We hope that the launch of advertising and the management of the advertising company will be more quality.
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30 January 2023
45 USD
Test launch for Target
Quality
Professionalism
Cost
Contactability
Deadlines
Everything was incredibly good. The Executive Professional in his business and the tasks placed by us were performed quality and invested in the deadline.
Wobbly I.
| Personal | Response review
19 July 2022
34 USD
Реклама
Quality
Professionalism
Cost
Contactability
Deadlines
Greatly
Thank you for work
Anna Snigur
| Personal | Response review
Activity
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